The Role
Execute multi-channel B2B digital campaigns (email, landing pages, web, nurture) by building assets, managing timelines, QA, segmentation, testing, and stakeholder coordination to drive timely, measurable campaign launches and continuous optimization.
Summary Generated by Built In
About the RoleWe are looking for a hands-on Digital Marketing Campaign Manager to execute digital marketing campaigns across multiple business units, audiences, and initiatives. This role partners closely with marketing leadership to turn priorities into organized, on-time campaigns across email, landing pages, nurture programs, web content, and other digital channels.
The ideal candidate is a strong doer and operator who is organized, digitally fluent, and comfortable managing multiple moving parts at once. This person will drive campaign execution by managing timelines, coordinating stakeholders, and ensuring assets are built, approved, and launched effectively.
The position will report to the Digital Marketing Director.
What You’ll Do
The ideal candidate is a strong doer and operator who is organized, digitally fluent, and comfortable managing multiple moving parts at once. This person will drive campaign execution by managing timelines, coordinating stakeholders, and ensuring assets are built, approved, and launched effectively.
The position will report to the Digital Marketing Director.
What You’ll Do
- Turn campaign priorities into clear timelines, deliverables, and launch plans, while coordinating stakeholders, approvals, and dependencies to keep projects moving
- Partner with the editorial content writer, email specialist, and internal stakeholders to ensure campaigns are built, routed, and launched accurately and on time
- Execute digital marketing campaigns across email, landing pages, nurture programs, web content, and other digital channels
- Build and adapt campaign assets in tools such as Canva, Stripo, and HubSpot as part of campaign execution across digital channels
- Manage campaign setup, segmentation, QA, and deployment within marketing platforms and workflows
- Execute testing across messaging, subject lines, calls to action, layout, audience targeting, and campaign flow, and recommend practical improvements based on performance
- Ensure campaign execution aligns with audience needs, business goals, and brand standards
- Identify and address process gaps or bottlenecks that could delay launches or reduce campaign effectiveness
- 5+ years of experience in digital marketing, campaign management, integrated marketing, demand generation, or a related B2B marketing role
- Experience managing multi-channel digital campaigns across email, landing pages, web, and marketing automation platforms
- Strong project management and organizational skills, with the ability to manage multiple campaigns, deadlines, and moving parts at once
- Working knowledge of marketing automation tools such as HubSpot, Marketo, Pardot, or similar platforms
- Experience with audience segmentation, campaign testing, reporting, and performance analysis
- Working knowledge of Canva, Stripo, or similar tools used to support digital campaign execution, with an understanding of how layout, messaging, and asset formatting affect performance across channels
- Strong communication and collaboration skills, with the ability to work effectively across teams and stakeholders
- Ability to work with complex or technical subject matter and translate it into structured digital campaigns
- Analytical mindset with the ability to use data and performance insights to improve execution
- Campaigns are executed accurately, efficiently, and on schedule
- Projects move forward with clear ownership, stronger coordination, and fewer delays
- Internal stakeholders have better visibility into timelines, deliverables, and campaign progress
- Campaign assets are built and adapted efficiently as part of the execution workflow across channels
- Digital campaigns are easier to launch, measure, and optimize
- More of the day-to-day campaign execution burden is removed from marketing leadership
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Skills Required
- 5+ years of experience in digital marketing, campaign management, integrated marketing, demand generation, or related B2B marketing role
- Experience managing multi-channel digital campaigns across email, landing pages, web, and marketing automation platforms
- Working knowledge of marketing automation tools such as HubSpot, Marketo, Pardot, or similar platforms
- Working knowledge of Canva, Stripo, or similar tools used to support digital campaign execution
- Experience with audience segmentation, campaign testing, reporting, and performance analysis
- Strong project management and organizational skills, with ability to manage multiple campaigns and deadlines
- Strong communication and collaboration skills to work across teams and stakeholders
- Ability to translate complex or technical subject matter into structured digital campaigns
- Analytical mindset to use data and performance insights to improve execution
World Insurance Associates LLC Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about World Insurance Associates LLC and has not been reviewed or approved by World Insurance Associates LLC.
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Healthcare Strength — Health coverage is often described as very good, with comprehensive medical, dental, and vision options plus add-ons. Feedback suggests plan breadth and options like HSA/FSA and EAP make the package feel robust.
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Retirement Support — A 401(k) with company match is included, and some roles specify immediate vesting. Feedback suggests the match is seen as competitive to average depending on team and role.
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Leave & Time Off Breadth — PTO is characterized as generous alongside standard paid time off. Feedback suggests time-off offerings are a relative plus even when workloads are demanding.
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The Company
What We Do
World Insurance Associates is a unique insurance organization offering top products and services from all major carriers, combined with personal service from local professionals. We specialize in personal and commercial insurance lines, surety and bonding, employee benefits, financial planning, retirement planning, and human capital management solutions. Our advisors are experts in their field, and we cater to specialized industries such as transportation, last mile delivery, hospitality, medical, healthcare, self-storage facilities, sports clubs, technology, hedge funds, startups, nonprofits, education, public entity, food and beverage, retail, construction, and manufacturing. Serving more than 200,000 clients, we have offices around the country, so you get attentive service from a local professional who personally knows you and your business and who will work with you to solve your insurance, risk, and HR management challenges. This means you never have to compromise again when it comes to managing and protecting your most important assets—your people and your business
