Digital Marketing Analytics Project Lead (32581)

Join UCC Environmental, a leader in sustainable technology solutions:

Looking for a career where your work has real impact? At UCC Environmental, you'll join a company built on solving complex industrial challenges while advancing sustainable solutions for air, water, and solids handling around the world.

We're a privately held, family-owned business with more than a century of experience supporting mission-critical industries. We serve utility power providers and heavy industrial customers globally with solutions in environmental compliance, material handling, and high-performance aftermarket technologies.

Headquartered in Waukegan, Illinois, UCC owns and operates sales, manufacturing, assembly, and warehousing facilities across the United States, Canada, Germany, India, and China, with continued growth across North America, EMEA, and Asia-Pacific.

We're looking for a hands-on, technically strong marketer to help run the engine behind UCC's marketing: our websites, paid advertising, search visibility, analytics, marketing systems, and our biggest marketing projects.

This is a builder role. You'll work directly in the back end of our websites, run our Google and LinkedIn ad programs, make our tracking trustworthy, and turn data into decisions. You'll improve how we capture and manage leads and connect marketing results to revenue, including helping evaluate marketing automation tools as we grow. You'll also be the project lead for major marketing initiatives such as our Biennial Sales & Technology Conference, website launches, and integrations of acquired brands.

The successful candidate will accomplish the following in their first year at UCC.

• Deliver consistent, trustworthy tracking and reporting across all UCC digital properties.
• Improve lead-to-opportunity conversions from paid and organic channels.
• Grow organic and AI-search visibility for our priority products and markets.
• Put a clear lead-handoff process in place between Marketing and Sales.
• Build repeatable processes for website changes, campaign launches, and major projects.

How your time will be spent:

• Focus Area      % of Time
• Websites, SEO and AI-search visibility        25%
• Paid advertising and campaigns       20%
• Analytics, tracking and reporting     25%
• Marketing systems, tools and processes    10%
• Marketing and misc. projects            20%

Primary Duties and Responsibilities:

Websites & Technical Optimization

• Own UCC's websites and acquired-brand sites, working directly in WordPress, Kadence and Elementor to build pages, landing pages, forms, and navigation.
• Diagnose and fix issues with functionality, speed, tracking, indexing, and forms; escalate complex work to developers and hosting partners.
• Lead website redesigns, migrations, and integrations of acquired-company sites, including requirements, testing, and post-launch fixes.
• Maintain website documentation, standards, and the UCC intranet.

Paid Advertising & Campaigns

• Plan, build, and optimize campaigns in Google Ads and LinkedIn Campaign Manager, including targeting, bidding, and creative testing.
• Build and test landing pages and conversion paths that turn traffic into qualified leads.
• Partner with Sales on campaigns that support pipeline, product launches, and trade shows.

SEO & AI-Search Visibility

• Work with our retained SEO partner on technical and on-page SEO (crawling, indexing, redirects, schema markup, sitemaps, page speed, and site structure), implementing their recommendations on our websites and holding them accountable for results.
• Run keyword and competitive research with Google Search Console and Semrush to find growth opportunities.
• Lead answer engine and generative engine optimization (AEO/GEO) so UCC shows up in AI tools such as ChatGPT, Gemini, and Google AI Overviews.
• Work with content owners to structure web content for search, accessibility, and conversion.

Analytics, Tracking & Reporting

• Own GA4, Google Tag Manager, and Search Console setup, including events, conversions, and consent settings for EU sites.
• Create and apply UTM tracking to all campaign links (ads, email, social, QR codes, trade show and partner links), and maintain a shared UTM naming guide so every campaign is measured the same way.
• Investigate drops or spikes in traffic, leads, or ad performance, find the root cause, and fix it.
• Build dashboards in Looker Studio or Power BI and present clear, plain-language findings and recommendations to leadership.

Marketing Operations & Systems

• Own the marketing tool stack (website, analytics, ad platforms, email, and SEO tools), including access, settings, and documentation.
• Define how leads are captured, routed, and handed off to Sales, and track what happens to them.
• Set standards for campaign naming, tracking, and reporting across UCC and acquired companies.
• Evaluate new marketing tools, including marketing automation options, and lead implementation when approved.
• Use AI tools responsibly to speed up content production, analysis, and reporting.

Marketing Project Leadership

• Lead various marketing projects end to end, including website launches and acquired-brand integrations, as well as ad hoc projects such as the sales meeting held every two years.
• Build and run project plans, timelines, and status updates; flag risks early and keep stakeholders aligned.
• Coordinate internal teams, acquired companies, agencies, and vendors, and hold them accountable for deliverables.
• For events, oversee venue and vendor coordination, registration, communications, materials, and on-site execution.
• Capture lessons learned and turn them into repeatable playbooks.

Email, Social & Content Support

• Support email campaigns, including segmentation, build, testing, and performance reporting.
• Support LinkedIn and other social channels with campaign content and performance tracking.
• Support content creation for the website and digital channels, including blogs, case studies, project spotlights, and other content that builds visibility and drives leads.
• Maintain the library of photos, video, and brand assets.

Team Collaboration & Department Support

• Work closely with the marketing team and support broader department needs and priorities as they arise.
• Act as the go-to resource for digital, analytics, and website questions, helping colleagues use data and tools effectively.
• Collaborate closely with acquisition partners, Sales, Product Management, and Global Product Development to align marketing efforts with business priorities.
• All other duties as assigned.

Education and Experience:

• Bachelor’s degree in Marketing, Digital Marketing, Information Systems, or a related field, or equivalent experience.
• 5+ years of hands-on digital marketing experience, with growing technical ownership.
• Proven results managing Google Ads and LinkedIn Ads campaigns and budgets.
• Hands-on experience administering websites in WordPress; Kadence and/or Elementor experience strongly preferred.
• Strong working knowledge of GA4, Google Tag Manager, and Google Search Console, including setting up and troubleshooting conversion tracking.
• Experience analyzing marketing performance and turning data into clear reports and recommendations.
• Working knowledge of technical SEO (indexing, redirects, schema, sitemaps, and page speed) and experience partnering with SEO agencies to implement recommendations.
• Track record leading multi-stakeholder projects or events with defined budgets and deadlines.
• Experience managing agencies, developers, and vendors.
• Ability to explain data and technical issues clearly to non-technical audiences.

Preferred:

• B2B experience in industrial, manufacturing, engineering, energy, or environmental sectors.
• Experience owning marketing tools, lead management processes, or a marketing automation platform, including implementation.
• Experience managing multiple brands, websites, or acquired businesses.
• Familiarity with AEO/GEO and structured data for AI-driven search.
• Experience turning marketing data into clear, self-service dashboards for non-technical audiences
• Working knowledge of GDPR, cookie consent, and Google Consent Mode.
• Google Ads, AI Essentials, GA4, SEMrush certifications.

Characteristics and Skills:

• Ability to dig into problems until you find the root cause, then fix it.
• Organized and calm when juggling several projects and deadlines.
• Take ownership without waiting to be asked, and you know when to escalate.
• Build trust across Marketing, Sales, acquired companies, and outside partners.
• Drive to keep learning as search, analytics, and AI tools change.
• Consistently act with integrity, professionalism, and confidentiality.

Essential Physical Abilities:

• Ability to sit or stand at a computer for about 80% of the day.
• Ability to lift 25 pounds to move marketing materials and help set up events and trade shows.
• Occasional travel to conferences, trade shows, the sales meeting, and UCC locations.

Core Values and Beliefs

Must be aligned with Core Values and Beliefs that drive UCC’s existing corporate culture;

• People – we trust and invest in our people, unlocking their full potential and they always come first
• Teamwork – we respect others and create a collaborative working environment of inclusion and inspiration
• Integrity – we are truthful and respectful to customers, employees, community and suppliers
• Customer Satisfaction – we keep existing customers by delivering exceptional customer service
• Innovative –we encourage resourceful problem solving in the face of adversity

Compensation and Benefits

Base Pay Range:         $95,000 to $115,000 annual pay based on skills and experience

Benefits:         

• Insurance: Medical, Dental, Life, Disability, Employee Assistance Programs and Voluntary Options such as Vision, HSA, FSA (Medical, Dental, Vision and Dependent Care), Accident, Identity Theft, Legal coverage
• Retirement: 401(k) with up to 4% company match, Pre-Tax and Roth Options, and discretionary Annual Profit-Sharing contribution
• Time Off: 10 days of Vacation, Vacation Purchase Plan up to 10 days purchased per year, 5 days of Sick and 10 Holidays, Parental Leave, FMLA
• Miscellaneous: Student Debt Assistance, Tuition Reimbursement, Certification and License Reimbursement, Personalized Professional Development Plans and Career Path Options.

How to Apply:

If interested in this position, please apply online via our website at https://uccenvironmental.com/careers/  and select Explore Current Openings to apply for this position online.

UCC Environmental is an Equal Opportunity Employer: Disability/Veteran. If you have difficulty applying for this job online, by e-mail, or need accommodations, please call us at 847-473-5900 and ask for Human Resources.