Digital Marketing Analyst

Posted 4 Days Ago
Buffalo, NY
In-Office
Mid level
AdTech • Marketing Tech
The Role
The Digital Marketing Analyst will enhance client digital strategies through SEO/SEM, analytics, and content efforts while ensuring engagement and conversions.
Summary Generated by Built In

We’re looking for a Digital Marketing Analyst with a strong background in SEO and SEM to join our team. This role is ideal for someone who blends analytical skills with creative thinking to drive measurable results for clients. If you’re passionate about search, content, and data-driven strategy, we’d love to hear from you.

RESPONSIBILITIES

Search Marketing (Primary Focus)

  • Assess client digital ecosystems (websites, apps, and related platforms) and provide tailored recommendations to improve performance.
  • Create and implement cutting-edge SEO/SEM strategies to drive visibility, traffic, and conversions.
  • Perform keyword research, competitor analysis, and market research to inform campaign strategies.
  • Create, manage, and optimize paid search campaigns (Google Ads, Bing Ads) to maximize ROI.
  • Monitor industry developments in search algorithms, tools, and trends to ensure clients remain competitive.
  • Work in platforms like Google and Microsoft Ads.

Analytics & Reporting

  • Set up and manage tracking with Google Analytics, Tag Manager, and other tools.
  • Analyze traffic, conversion, and engagement data to measure campaign success.
  • Deliver clear, actionable performance reports and recommendations.

Content & Social Media Support

  • Collaborate on Paid & Organic content strategies that align with client goals.
  • Contribute to blogs, social media, and digital campaign copy.
  • Support social media strategy and execution to build engagement.
  • Experience working in Meta Ads Manager; setting up campaigns, tracking conversions, etc.

Client Collaboration

  • Serve as a trusted advisor on digital marketing best practices.
  • Partner with team members to deliver integrated solutions.
  • Identify opportunities to optimize performance and grow client success.

What We’re Looking For

  • 2–3 years of experience in digital marketing, with proven SEO/SEM expertise.
  • Strong skills in analytics and reporting (GA4, Tag Manager, Looker/Data Studio, etc.).
  • Experience working directly in Paid platforms.
  • Proficiency working with SEO tools and platforms
  • Knowledge of content marketing and social media strategy
  • Excellent communication and collaboration abilities.
  • Passion for innovation and continuous learning.

WHAT WE OFFER

  • A collaborative, creative work environment that values innovation and growth.
  • Opportunities to lead impactful projects and work with industry-leading clients.
  • Competitive compensation, based on experience and skills.
  • Professional development opportunities to keep your skills sharp and your career on track.

 

We'd love to hear from you if you’re ready to create, analyze, and optimize with a team of forward-thinking marketers. Apply today and tell us how your experience aligns with our vision!

 

Top Skills

Data Studio
Google Ads
Google Analytics
Looker
Meta Ads Manager
Microsoft Ads
Sem
Seo
Tag Manager
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The Company
HQ: Buffalo, New York
11 Employees
Year Founded: 2000

What We Do

We’re more than a marketing agency. And we’re not just a tech firm.

We’re a third, entirely different thing.

Since 2000, we’ve seamlessly integrated high-level strategic thinking, award-winning creativity, and leading-edge technology. And we’ve done it to help our clients fully realize the promise of modern marketing.

strategy:
campaign design | software design | content strategy | brand development | SEO/SEM strategy | marketing analytics | competitive audits | email marketing | location-based marketing
+
creative:
visual design | UX & UI design | branding design | display advertising | photography | social media | information architecture | email design | content creation
+
technology:
web development | mobile apps | custom software | commerce solutions | website localization | third-party API integration | content management | legacy systems integration | technical consulting


716.805.1065
[email protected]

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