Digital Marketing Analyst

Company Description

PG Forsta is the leading experience measurement, data analytics, and insights provider for complex industries—a status we earned over decades of deep partnership with clients to help them understand and meet the needs of their key stakeholders. Our earliest roots are in U.S. healthcare –perhaps the most complex of all industries. Today we serve clients around the globe in every industry to help them improve the Human Experiences at the heart of their business. We serve our clients through an unparalleled offering that combines technology, data, and expertise to enable them to pinpoint and prioritize opportunities, accelerate improvement efforts and build lifetime loyalty among their customers and employees.

Like all great companies, our success is a function of our people and our culture. Our employees have world-class talent, a collaborative work ethic, and a passion for the work that have earned us trusted advisor status among the world’s most recognized brands. As a member of the team, you will help us create value for our clients, you will make us better through your contribution to the work and your voice in the process. Ours is a path of learning and continuous improvement; team efforts chart the course for corporate success.

Our Mission:

We empower organizations to deliver the best experiences. With industry expertise and technology, we turn data into insights that drive innovation and action. 

Our Values:

To put Human Experience at the heart of organizations so every person can be seen and understood. 

• Energize the customer relationship: Our clients are our partners. We make their goals our own, working side by side to turn challenges into solutions. 
• Success starts with me: Personal ownership fuels collective success. We each play our part and empower our teammates to do the same. 
• Commit to learning: Every win is a springboard. Every hurdle is a lesson. We use each experience as an opportunity to grow. 
• Dare to innovate: We challenge the status quo with creativity and innovation as our true north. 
• Better together: We check our egos at the door. We work together, so we win together.

Job Description

As a Marketing Coordinator, Analyst reporting to the Director of Demand Gen Analytics, you will use a data analysis approach to assess marketing success, develop and track objectives and key results, and optimize future campaign tactics. You will manage the collection, reporting, and analysis of data, including gathering digital channel and events metrics and PR/Comms initiatives to showcase the success of campaigns and overarching marketing initiatives. This role will assist with assessment of spend results and track progress against business goals and estimated projections. Additionally, you will use the data to identify optimization opportunities to improve performance and impact broader business focus areas. 

What you'll be doing:

• Turn data into reports and insights while synthesizing and clearly communication analysis both written and verbal 
• Build reporting cadences and preset insight reviews 
• Leverages data collection analysis tools and processes to evaluate and optimize all marketing strategies and plans across all multi-media platforms 
• Maintains reports and dashboards that provide a clear understanding campaign effectiveness and marketing ROI 
• Responsible for alternative methods of analyzing marketing performance and opportunities for new data collection approaches and techniques 
• Provide marketing recommendations based on the data collected; in partnership with channel leads 
• Responsible for understanding consumer behavior and forecasting marketing trends and providing conclusions of data to apply to future marketing communications strategies, tactics, and plans 
• Understanding data available throughout the organization and leveraging it to build insightful dashboards to understand the prospect to customer journey and improve marketing ROI 

Qualifications

The ideal candidate has a bachelor’s degree in marketing or communications/journalism, 1-2 years of experience in marketing (B2B preferred) or marketing communications. This candidate has to be a self-starter, manage multiple deliverables and have strong written and verbal presentation abilities. Additionally, we’re looking for strong analytical and optimization skills to align global best practices and strategic priorities among marketers, business leaders and agency partners, and the ability to create an environment where all are encouraged to constructively challenge ideas/decisions.

Experience with the following platforms is preferred: 

• Salesforce 
• Marketing Automation tools; i.e. Hubspot/Marketo 
• Google Analytics 
• LinkedIn Campaign Manager 
• Google Ad Manager
• Google Analytics 
• PowerBI/Tableau 

Additional Information

Press Ganey Associates LLC is an Equal Employment Opportunity/Affirmative Action employer and well committed to a diverse workforce. We do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, veteran status, and basis of disability or any other federal, state or local protected class. 

Pay Transparency Non-Discrimination Notice – Press Ganey will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 

The expected base salary for this position ranges from $80,000-90,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates are eligible to receive a discretionary bonus or commission tied to achieved results.

All your information will be kept confidential according to EEO guidelines.

Our privacy policy can be found here: https://www.pressganey.com/legal-privacy/