Digital Marketing Analyst

Company Overview

Sleep Number is a sleep wellness technology leader. For nearly four decades, we have placed sleep at the center of wellbeing, improving over 15 million lives with our Sleep Number smart beds. We are guided by our purpose – to improve the health and wellbeing of society through higher quality sleep. This is exemplified through our 4,000+ mission-driven team members who passionately innovate to drive value creation through our vertically integrated business model, owning the process from start to finish, including selling in our over 650 stores nationwide.

Our team members are encouraged to bring their whole selves to work, sharing their unique perspectives, backgrounds and skills with Sleep Number every day. Whether you are entering, returning or experienced in the workforce, we have a place for you. We hope you join us in creating the future through higher quality sleep.

Position Purpose:

The Senior Digital and E-Commerce Analyst role is to lead, manage, and evolve the analytics capability that supports the digital and e-commerce team within marketing. This role will focus on proactively surfacing business insights while managing a wide range of analytics projects, stakeholders, and reporting that will improve our understanding of the full media to digital to store customer journey with an emphasis on the digital experience and e-commerce business.

Primary Responsibilities:

• Proactively surface analysis, insights and recommendation to stakeholders and leaders of the digital experience and e-commerce business to deliver timely analysis, insights, and recommendations.
• Lead and improve the measurement framework that provides analytical support for digital product enhancements, e-commerce business & merchandising, and A/B testing & personalization
• Drive evolution of measurement capabilities across the customer journey. Use this framework to identify friction points in the digital experience while making recommendations to stakeholders and leaders to improve.

• Lead the development of top line digital and e-commerce KPI forecasting and business case modeling using a combination of advanced techniques and business and industry knowledge
• Develop expert level understanding of the Sleep Number business and how all areas of marketing, sales, & promotions contribute to the overall financial performance with a focus on digital channels.
• Own the end-to-end tag management process from requirement gathering to tag implementation and leverage our tag management system in partnership with engineering teams
• Grow the digital analytics program by identifying measurement gaps and filling those with other analytics tools, reporting, or more advanced capabilities.
• Ability to strategically build out a future team of analysts & resources to support the broader digital, e-commerce, and marketing objectives.
• Coaches/trains team to stay cutting-edge in area of expertise and contributes positively to dynamics with support and engagement.

Knowledge, Skills & Abilities:

• Expert in key analytic tools like Adobe Analytics and PowerBI and continues to seek out training for advancement of analytical skillset.
• Advanced knowledge of using web analytics platforms such as Adobe Analytics (preferred), Google Analytics, or other web & UX analytical platforms
• Expert knowledge of Excel required
• Experience with SQL and SAS a plus
• Experience using and driving insights through visualization tools like PowerBI (preferred) and Tableau.
• Background in using different tag management platforms (Adobe Launch, Google Tag Manager, etc.) to implement Adobe Analytics and Google Analytics tagging.
• Working experience with custom JavaScript for tracking & data layer usage, and knowledge of different tracking methodologies (client-side vs server-side) a plus.
• Exceptional ability to communicate complex ideas & processes effectively to a wide range of stakeholders & leaders (both verbally and visually).
• Working experience with advanced analytical models for digital and marketing measurement a plus

Position Requirements:

• Bachelor’s or master’s degree in marketing, analytics, IT, economics, or related fields
• 6+ years relevant experience in digital & e-commerce analytics, marketing analytics, or broader data analytics roles
• Proven experience managing multiple projects while balancing a broad set of stakeholders required.
• Experience leading and improving an analytics capability/program or team of analysts preferred.
• Experience within retail industry a plus

Working Conditions:

• Limited travel as required by business needs
• This role is based out of our corporate headquarters with a hybrid on site schedule

Wellbeing

Wellbeing is more than a catchphrase - it's a movement that permeates our company and through our team members. We are dedicated to enhancing and supporting the wellbeing of our team members and their families through benefits, programs, and resources across our five wellbeing pillars of emotional, financial, career, community, and physical health, with sleep at the center.

By joining our team, in addition to offering competitive pay programs, we are proud to offer eligible team members an extensive benefits package including, but not limited to medical and pharmacy benefits, dental, life and disability insurance, a matched 401(k) Plan, paid time off, and much more.

Safety

Safety is a top priority for Sleep Number supporting customers and team members wellbeing. COVID-19 Precaution(s) are in place consistent with CDC guidelines, U.S. Department of Labor’s Occupational Health & Safety Administration (OSHA), and state/local laws.

EEO Statement

Sleep Number is an equal opportunity employer. We are committed to recruiting, hiring and promoting qualified people and prohibit discrimination based on race, color, marital status, religion, sex (including gender, gender identity, gender expression, transgender status, pregnancy, childbirth, and medical conditions related to pregnancy or childbirth), sexual orientation, age, national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed servicemember status or any other status protected by federal, state, or local law.

Americans with Disabilities Act (ADA)

It is Sleep Number’s policy to provide reasonable accommodations to qualified individuals with disabilities during the application process, consistent with applicable law. We may require supporting medical or religious documentation where applicable and permissible by law. If you are a qualified individual, you may request a reasonable accommodation at any time during the selection process, including if you are unable or otherwise limited in your ability to access open roles here.