Digital Marketing Analyst (Remote US)

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve – we care.

What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow’s health today, we want to hear from you.

Key Responsibilities

Data Analysis and Reporting

• Track, analyze, and report on key performance indicators (KPIs) for digital marketing activities as well as oversight on marketing tools and platforms

• Provide actionable insights and recommendations based on data analysis to optimize marketing efforts

• Develop and implement methodologies to measure the ROI of digital marketing campaigns.

• Coordinate and manage ad-hoc initiatives to advance the marketing support delivered to practices in The Network including efforts to improve efficiency and effectiveness such as workflow enhancements and scorecard development

• Work in close collaboration with colleagues and practice marketers to develop marketing plans and enact digital strategies that drive patients to practices in The US Oncology Network.

• Work with the Practice Growth and Marketing Leadership team to create and rollout digital programs and best practice toolkits to develop and grow key service lines or specialties including lung cancer and surgery

• Develop and execute email marketing campaigns with assisting in the creating, implementing, and optimize email marketing strategies, including newsletters, promotional emails, and automated drip campaigns, to drive customer engagement and increase conversion rates

• Assist with producing dashboards, reports linked with digital KPIs

Websites and Digital Campaigns

• Conduct keyword research and implement SEO strategies to improve organic search rankings.

• Analyze website traffic and provide insights for improving search engine performance.

• Collaborate with web developers and designers to enhance website usability and user experience.

• Conduct user testing and analyze user behavior to make data-driven recommendations for improvement.

• Generate demand by working with practices to implement and optimize organic and paid campaigns to increase brand awareness through platforms such as Google AdWords, Facebook, LinkedIn, and display networks

Reputation Management

• Manage onboarding and consultative support for participating Network practices

• Management of email solicitation campaigns

• Manage cross functional collaboration to implement automated campaign functionality

• Manage campaigns to drive reviews

• Monitor reviews for locations and physicians and respond to negative reviews and requests for information

• Develop and deliver quarterly performance reports for each participating practice with key action items for improvement or tactics to maximize listing and review management

Digital Marketing Expertise

• Serve as the digital marketing expert, proactively educating stakeholders on the importance of digital marketing activities and recommending innovative tactics.

• Develop educational content, webinars/trainings, newsletter content on digital marketing best practices

• Keep pace with search engine, social media and online marketing trends and updates

We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. The pay range shown below is aligned with McKesson's pay philosophy, and pay will always be compliant with any applicable regulations. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered. For more information regarding benefits at McKesson, please click here.

Our Base Pay Range for this position

$82,700 - $137,900

McKesson is an Equal Opportunity Employer

McKesson provides equal employment opportunities to applicants and employees and is committed to a diverse and inclusive environment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age or genetic information. For additional information on McKesson’s full Equal Employment Opportunity policies, visit our Equal Employment Opportunity page.

Join us at McKesson!