Digital Marketing Analyst - Analytics + Reporting (Bilingual)
What Is MyBambu?
MyBambu is a cutting-edge fintech platform delivering the first all-in-one mobile digital financial solution for underserved, primarily Hispanic communities. With a focus on financial inclusion, MyBambu offers easy access to a range of services, including checking accounts without credit checks, remittance services, bill payments, and mobile top-ups. Recognized with the FIS Impact Award for innovation in 2020, MyBambu is dedicated to breaking down barriers to financial access and literacy, empowering users through a bilingual, user-friendly mobile experience tailored to diverse needs.
MyBambu participates in E-verify and will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new hire's Form I-9 to confirm work authorization. Find out more information: E-Verify Participation Poster or Right to Work Poster .
Just a heads-up, this role is all about being present in person, and guess what? Our base is in West Palm Beach, Florida! So, if you're ready to dive in with us, remember, we're all about that office vibe - no remote work here!
Your Opportunity:
The impact that you can have at MyBambu is powerful. We're looking for someone who's eager to take on a meaningful role in the success of MyBambu on a massive scale. Someone who takes works seriously, but also isn't afraid to have some fun either. Someone who's ready to take MyBambu-and their career-to the next level. This is a full-time in person position reporting to the Digital Marketing Manager. We are seeking an experienced and data-driven Digital Marketing Analyst with a strong focus on analytics and reporting to join our dynamic team. As a Digital Marketing Analyst, you will play a crucial role in optimizing our digital marketing efforts by providing insights derived from various analytics platforms such as AppsFlyer, Google Analytics 4, Google Ads, Facebook Ads, TikTok Ads, Firebase, and more. The ideal candidate will have a proven track record of utilizing these platforms to extract actionable insights that drive strategic decision-making.
Job Responsibilities:
- Utilize analytics tools such as AppsFlyer, Google Analytics 4, Google Ads, Facebook Ads, TikTok Ads, Firebase, etc., to gather, analyze, and interpret data to provide actionable insights.
- Monitor and analyze key performance metrics to assess the effectiveness of digital marketing campaigns across multiple channels.
- Develop and maintain comprehensive dashboards and reports that provide clear and actionable insights to various stakeholders.
- Collaborate with cross-functional teams, including marketing, design, and development, to optimize campaigns and strategies based on data-driven insights.
- Identify trends and patterns in user behavior, conversion rates, and other relevant metrics to suggest improvements and opportunities.
- Conduct A/B testing and other experiments to improve campaign performance and user engagement.
- Stay up to date with industry trends and advancements in digital marketing analytics and tools.
- Contribute to the development of data-driven strategies to achieve marketing goals.
Skill and Abilities:
- Excellent verbal and written communication skills.
- Knowledge of computers, networking, and electronics.
- Ability to identify the cause of processing problems and delays and to establish corrective actions.
- Resolution mindset, proven experience helping users navigate the client online platform tools to a solution.
Job Requirements:
- Bilingual (Spanish + English) .
- Bachelor's degree in marketing, Business, Statistics orrelated field or equivalent work experience,
- Minimum of 2 years of experience working as a Digital Marketing Analyst with a focus on analytics and reporting.
- Strong expertise in analytics platforms such as AppsFlyer, Google Analytics 4, Google Ads, Facebook Ads, TikTok Ads, and Firebase.
- Proven experience in extracting insights from data and translating them into actionable recommendations.
- Proficiency in data visualization tools such as Tableau, Power BI, Data Studio, or similar tools.
- Adept at handling large datasets and performing advanced data analysis techniques.
- Strong analytical mindset, critical thinking, and problem-solving skills.
- Excellent communication skills, both written and verbal, to convey complex data insights to non-technical stakeholders.
- Ability to work collaboratively in cross-functional teams and adapt to a fast-paced environment.
- Experience working with recognized brands or agencies is preferred.
- Google Analytics and other relevant certifications are a plus.
Physical Requirements:
- Prolonged periods sitting at a desk and working on a computer.
- Must be able to lift up to 15 pounds at times.
Bambu Benefits:
- Excellent medical coverage.
- Fifteen (15) days of Paid Time Off.
- Seven (7) days of Paid Holidays.
- Our small family corporate culture.
What the Team is Saying
What We Do
MyBambu is a friendly mobile app offering a variety of financial solutions, aiming to bring accessible, trustworthy, and affordable services to everyone, regardless of their immigration status. No Social Security Number (SSN) is required, making financial empowerment inclusive and hassle-free.
Why Work With Us
The company places special care on the well-being of its employees, offering a range of benefits that go beyond conventional packages, fostering a supportive and inclusive workplace culture. Furthermore, MyBambu actively promotes engaging company activities, creating an environment of bonding opportunities.
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MyBambu Offices
OnSite Workspace
All employees work in-person at our dynamic office located in the heart of downtown West Palm Beach.
