The Role
Develop and lead digital marketing strategies across SEO, SEM, PPC, email, social media, and display advertising. Measure campaign performance, optimize budgets and conversion funnels, improve landing pages and user experience, analyze customer journeys, and identify growth opportunities. The role also evaluates emerging technologies, provides marketing guidance, and may manage a team of digital marketing executives.
Summary Generated by Built In
Key Responsibilities:
- Develop and implement digital marketing strategies to drive online traffic to the company website and generate quality leads.
- Oversee all aspects of digital marketing campaigns, including SEO/SEM, PPC, email marketing, social media marketing, and display advertising campaigns.
- Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies through digital marketing.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Requirements:
- Proven working experience in digital marketing, with 4-6 years of experience.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimizing landing pages and user funnels.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Experience in setting up and optimizing Google Adwords campaigns.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Bachelor’s degree in Marketing or a related field.
Preferred Qualifications:
- Experience managing a team of 3-4 digital marketing executives.
- Graduate /Master’s degree in Marketing or a related field.
Personal Attributes:
- Excellent leadership and interpersonal skills.
- Strong written and verbal communication skills.
- Ability to work in a fast-paced and dynamic environment.
- Results-driven with a strong attention to detail.
Skills Required
- 4-6 years of proven digital marketing experience
- Experience leading and managing SEO/SEM campaigns
- Experience managing marketing database, email, social media, and/or display advertising campaigns
- Experience identifying target audiences and developing engaging digital campaigns
- Experience optimizing landing pages and user funnels
- Knowledge of website analytics tools such as Google Analytics, NetInsight, Omniture, or WebTrends
- Experience setting up and optimizing Google Ads campaigns
- Strong analytical and data-driven thinking skills
- Knowledge of current online marketing and measurement trends and best practices
- Bachelor's degree in Marketing or a related field
- Experience managing a team of 3-4 digital marketing executives
- Graduate or Master's degree in Marketing or a related field
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The Company
What We Do
Sellability is a real estate consulting firm that partners with developers to improve project outcomes. It combines strategy, marketing, and sales in a unified, closed-loop operating approach designed to increase inventory absorption, sharpen market positioning, and generate predictable cash flows. The company emphasizes real-time market feedback, execution support, continuous recalibration, and measurable growth rather than isolated short-term sales spikes.
