The Role
Manage and optimize social channels and email marketing; develop cross-channel digital marketing strategies; create and optimize paid campaigns to meet KPIs; measure and report campaign performance; stay current on industry trends to continuously improve results.
Summary Generated by Built In
This is a remote position.
Responsibilities
- Understanding social media Best Practices: To build a strong community online, you must skillfully manage and optimize social channels like (Facebook, Twitter, and Instagram)
- Developing Marketing Strategies: Create marketing strategies that align with the organization's business goals across various channels including social media and email marketing.
- Create Digital Marketing Campaigns: Manage and optimize digital advertising campaigns, including social media platforms and email, to achieve key performance indicators (KPIs).
- Analyze Campaigns: Measure and report on the performance of digital marketing campaigns to optimize strategies and assess against goals KPIs.
- Staying updated: Stay informed about industry trends, best practices, and emerging technologies in digital marketing to continuously improve campaign performance.
Requirements
- Bachelor’s degree in marketing, Communications, or related field.
- 2+ years of relevant experience in executing digital marketing campaigns and strategies.
- Proficiency in social media and email marketing platforms.
- Strong analytical skills
- Attention to detail.
- Excellent communication and interpersonal skills, with the ability to work collaboratively in a dynamic team environment.
- Fluent English communication skills
- Creative thinking and problem-solving abilities, with a proactive approach to identifying and addressing challenges.
BenefitsFlexible Work
Skills Required
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years of relevant experience executing digital marketing campaigns and strategies
- Proficiency in social media and email marketing platforms
- Strong analytical skills
- Attention to detail
- Excellent communication and interpersonal skills
- Fluent English communication skills
- Creative thinking and problem-solving abilities with a proactive approach
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The Company
What We Do
MENA Alliances is a woman-owned talent and technology services company connecting global businesses with vetted professionals from the Middle East and North Africa. It provides on-demand remote tech teams, recruitment and staffing models, software development, data labeling and annotation, translation and localization, and project-based delivery. Its mission includes expanding opportunities for women and young people while helping clients scale technical capabilities.
