About this role
Overview
Digital Marketer (in Aladdin Product Marketing team) will be responsible for overseeing drive campaign execution using Eloqua and Adobe Target. The role involves translating campaign requests into effective journeys, managing audience segmentation, and personalizing content delivery. Strong skills in Power BI are essential to slice and visualize campaign data, enabling actionable insights. This role bridges marketing automation with performance analysis to support product growth. Attention to detail, familiarity with campaign frameworks, and a data-first approach are essential for excelling in this position.
Location: Mumbai
Key Responsibilities
The role demands a blend of marketing operations expertise, strong analytical skills, and cross-functional collaboration to optimize client engagement and campaign performance.
Campaign Management:
Become the in-house expert on Eloqua and Adobe Target capabilities to deliver high-impact, personalized campaigns.
Understand the end-to-end campaign request process and framework, ensuring all campaigns align with defined standards and optimization guidelines.
Monitor and triage campaign requests from the PMM team, ensuring efficient execution and timely delivery.
Lead execution of high-priority initiatives, including Copilot adoption and re-engagement campaigns and the Copilot webinar series.
PowerBI and Data Visualization:
Build and maintain Power BI dashboards to analyze campaign performance, user behavior, and KPIs across channels.
Slice and visualize data to uncover trends, segment performance, and drive data-backed campaign decisions.
Collaborate with data teams to enhance data availability and reporting accuracy across Eloqua and Adobe Target.
User Support and Training:
Create and maintain playbooks and how-to guides for Eloqua and Adobe Target to drive marketer enablement and self service
Provide support and training to marketing teams on campaign execution workflows, data use, and platform features.
Act as the first point of contact for campaign setup queries and template usage.
Collaboration and Communication:
Establish a regular cadence of touchpoints with the PMM team to stay aligned on business objectives, uncover gaps, and recommend improvements.
Provide ongoing support and coordinate with the global marketing team to ensure seamless campaign execution across geographies.
Foster a culture of knowledge-sharing and continuous improvement by encouraging feedback, experimentation, and best practice adoption.
Continuous Improvement:
Regularly audit and refine campaign processes to improve efficiency and outcomes.
Stay updated on Eloqua, Adobe Target, and Power BI feature enhancements and industry trends.
Recommend and implement multichannel strategies to enhance targeting and improve customer journeys.
Qualifications Education and Experience
Bachelor’s degree in Information Technology, Marketing and Communications, Web Development, or a related field
3+ years of experience in digital marketing operations, ideally within a product marketing setup.
Hands-on expertise in Adobe Target and/or Eloqua is required
Strong understanding of campaign frameworks, segmentation, and personalization strategies.
Proficiency in building interactive dashboards using Power BI.
Excellent problem-solving and troubleshooting abilities
Experience with Adobe Analytics or other similar analytics platforms
Strong communication and interpersonal skills, with the ability to train and support users effectively
Attention to detail and a commitment to maintaining high standards of content quality
Ability to manage multiple tasks and projects simultaneously, meeting deadlines and prioritie
Our benefits
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.
Our hybrid work model
BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.
About BlackRock
At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.
This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.
For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock
BlackRock is proud to be an Equal Opportunity Employer. We evaluate qualified applicants without regard to age, disability, family status, gender identity, race, religion, sex, sexual orientation and other protected attributes at law.
Similar Jobs
What We Do
As the world’s largest asset manager, BlackRock partners with investors around the globe to help them (and those on whose behalf they invest) plan for life’s most important goals – like retirement, home ownership and their children’s education. Our clients range from governments, foundations and other large institutions to those investing on behalf of individuals, including firefighters, nurses, teachers and factory workers. BlackRock was founded with the idea of creating a better asset management firm — one that was purpose-driven, focused on clients and risk management, and propelled by data and technology. Our breakthrough Aladdin® platform is BlackRock’s technological backbone, helping investors see and manage their whole portfolios in one place – from constructing investments to monitoring risk and executing trades. Used by hundreds of external institutions around the world, Aladdin combines powerful analytics and a common language to help investment teams make faster, more informed decisions across public and private markets. It’s a key part of our business and one of the reasons we’re trusted to manage more assets than any other investment manager today. At BlackRock, we challenge conventions and raise the bar for what’s possible. We harness technology to unlock new solutions, simplify complexity, and deliver investment strategies that meet people where they are. Whether it’s retirement planning, wealth building or navigating market shifts, we’re here to help clients invest more easily, more affordably and with more choice as we chart a path toward financial well-being together. Learn more: Careers.BlackRock.com
Why Work With Us
Without our people, technology is irrelevant. When we combine the power of people with the power of technology, we amplify our ability to create better outcomes for our employees, clients, shareholders and society alike.
Gallery
BlackRock Teams
BlackRock Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
BlackRock has 25,000 employees across more than 100 offices in over 40 countries around the world.
