Digital Manager

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Ho Chi Minh City
In-Office
AdTech • Marketing Tech
The Role
We are seeking an experienced and strategic Digital Manager to lead our digital media initiatives. In this role, you will be responsible for developing and executing comprehensive digital media strategies, driving performance optimization, and ensuring seamless client management. You will also play a key role in budget planning, revenue forecasting, and mentoring junior team members.

Job Description:

Key Responsibilities:

  • Strategic Leadership: Develop and implement integrated digital media strategies across search, social, programmatic, and display advertising to achieve business and client objectives.

  • Campaign Management: Oversee end-to-end campaign execution, from planning and setup to optimization and performance analysis, ensuring efficiency and effectiveness.

  • Client & Stakeholder Engagement: Serve as the primary client contact for digital media initiatives, providing strategic guidance and ensuring seamless execution.

  • Performance & Optimization: Continuously monitor campaign performance, leveraging data analytics and insights to drive optimization and maximize ROI.

  • Budget & Revenue Management: Manage digital media budgets, ensuring effective resource allocation and providing accurate revenue forecasting aligned with business goals.

  • Process & Efficiency Improvement: Develop process documentation, campaign reporting frameworks, and billing structures to enhance operational efficiency.

  • Team Leadership & Development: Mentor and provide guidance to junior team members, fostering a culture of learning and innovation in digital media execution and strategy.

Qualifications & Requirements:

Experience:

  • Minimum 4 years of experience in digital media planning and execution, with at least 2 years in a managerial or leadership role, preferably in an agency environment.

Professional Skills:

  • Expertise in digital media platforms, including SEM, social, programmatic, and display advertising.

  • Strong data analytics skills with experience in performance measurement tools.

  • Proficiency in budget planning, forecasting, and media investment optimization.

  • Excellent client management, communication, and presentation abilities.

  • Advanced proficiency in Microsoft Office Suite (PowerPoint, Excel) and media tracking platforms.

Key Competencies:

  • Proven track record in digital campaign planning, execution, and optimization.

  • Strong analytical mindset with a focus on data-driven decision-making.

  • Ability to manage multiple projects, stakeholders, and cross-functional teams effectively.

  • Experience in process improvement and operational efficiency.

Location:

Ho Chi Minh City

Brand:

Time Type:

Full time

Contract Type:

Fixed Term Contract (Fixed Term)

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The Company
Atlanta, GA
4,000 Employees
Year Founded: 1971

What We Do

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 9,600 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2019 net revenue of $1.1 billion.

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