Digital Manager

Posted 12 Days Ago
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London, Greater London, England
3-5 Years Experience
AdTech • Marketing Tech
The Role
The Digital Manager will develop and lead digital media solutions for Disney, drive stakeholder adoption of new practices to enhance digital excellence, support the Digital Planning Team, analyze campaign data to refine strategies, and collaborate with multi-market teams and digital activation channels.
Summary Generated by Built In

Company Description

Publicis Imagine is a bespoke team dedicated to Disney with one purpose in mind – to be Disney’s most valuable partner in creating the next era of entertainment. This newly built organisation will sit under the umbrella of Publicis Media, tapping into all areas of Publicis Groupe capability, including our newest acquisition, Epsilon. We will be dedicated to Disney’s four lines of business below and are committed to delivering excellence, innovation and creativity in everything we do:

  • Disney Entertainment
  • Disney Consumer Products
  • ESPN

The Publicis Imagine team has been designed to be simple, agile and connected, with access to the latest innovations in media to accelerate Disney’s growth around the world, Data is at the core of Publicis Imagine’s offering. Our data ecosystem, supercharged by Epsilon, will be the end-to-end platform focused on driving growth. We do this by uncovering data-driven insights that inform marketing, creative messaging and media decisions. We will look to connect all aspects of Disney’s business to unlock growth with each of their consumers from any line of business. 

Publicis Imagine will be active across the globe, with the hub for EMEA based here at White City in London. We are Disney fanatics and have created a unique UK and EMEA hybrid team to deliver not only excellence in market, but also be the guiding light for the region when it comes to planning. We have brought together talent from all areas of our business, client leadership, strategy, planning, data science, content, insights and execution in agile squads that will deliver for Disney’s business. 

We are excited to be building something brand new here at Publicis the best and brightest and want to come on this journey with us. 
We also too believe that if you can dream it, you can do it.
We are Publicis Imagine.
Dreaming. Doing.


Job Description

Publicis Imagine is now looking for a new Digital Manager to work on one of our latest and most exciting clients, Disney. This is an opportunity to work on a globally disruptive brand, that is leading the entertainment industry and is a real “people business.” In this role, you have the opportunity to be part of a team that is building the future models for Publicis Groupe and delivering excellence across media, data, technology and innovation.

  • Develop & lead brilliant digital media solutions for Disney Entertainment in EMEA, using excellent brand, marketing, consumer, and digital media understanding.
  • Convince internal & external stakeholders in the adoption of new practices, tests & strategies to further Disney’s digital excellence & business KPIs.
  • Lead on the day-to-day tasks to support the Digital Planning Team at Publicis Imagine along with being a core POC for our clients and other internal teams.
  • Direct report to the Digital Director, assisting them with their long-term projects and ad:hoc tasks.
  • Analyse past and current campaign data to develop learnings to refine and deliver digital implementation guidelines and improve future campaigns.
  • Work closely with multi-market teams virtually to support them with digital strategy and execution.
  • Responsible for working closely with our Digital activation channel teams (Social, Search, Programmatic) to ensure optimal delivery and adherence to best practices.

Qualifications

What we are looking for:

  • Core experience in digital marketing with either Programmatic, Paid Social or Ad Tech with a good knowledge on other digital channels as well as attribution.
  • Experience using and leveraging Demand Side Platforms & Ad Servers such as; (DV360, The Trade Desk, Facebook Business Manager, Amazon, CM360, Flashtalking).

Additional Information

Publicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week.

If you have any adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

#LI-Hybrid

The Company
HQ: Paris
45,929 Employees
On-site Workplace
Year Founded: 1926

What We Do

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

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