Digital Manager

Company Description

Harnessing the power of the modern media landscape to drive one-to-one consumer engagement at scale, Publicis Media creates value for clients through global media agency brands and scaled capabilities across investment, strategy, insights and analytics, data and technology, commerce, performance marketing and content.

Job Description

The Digital Manager owns the strategic planning and implementation for the assigned brand. This position is both strategic and tactical in scope, to independently generate strategic insights for the campaigns in his/her portfolio and implement campaigns with the support of Campaign Specialists.
 

You will be the vertical expert specializing on programmatic and social digital channels. This role requires deep understanding of the product and latest innovations and within the area of expertise. You will be responsible for the articulation of the recommended strategies, best practices and guidelines, and providing opportunities for innovation.
 

The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization.
 

Key Responsibilities:
 

• Work with Campaign Specialists to manage end-to-end execution of programmatic buys: understand business objectives and provide strategic recommendations as well as campaign set up, QA, analysis, and optimization.
• Respond to media RFPs and create new media proposals for assigned brands - effectively communicating digital strategies and rational for tactical approaches for each campaign.
• Responsible for the success of campaigns through management and optimization of media buying to meet media metrics /business goals.
• Proactively monitor and track performance across all campaigns and regularly review campaign performance with his/her unit
• Provide regular insights to Agency account teams detailing performance, campaign optimizations, and new opportunities and manage monthly bill/pay and spend reporting coordination.
• Participate in regular knowledge sharing sessions to provide content, discuss learnings and propose new strategies for optimizing and enhancing campaign performance.

Qualifications

To be a successful candidate, you will be/have:
 

• Bachelor’s degree or equivalent work experience
• Preference to Economics, Finance, Mathematics, Business or other quantitative concentration
• 3+ years of integrated experience, hands-on and in digital media account management capacity, managing Search, Display, Video, Social and/or Programmatic Media Buying-preferably in with a leading digital agency, ad tech or network
• Solid understanding of programmatic buying technologies including DSP, Ad Networks and Ad Exchanges, Ad Serving, 3rd party Measurement and Verification, Creative Platforms.
• Excellent verbal and written communication skills; comfortable in a consultative, client-facing environment
• Ability to work collaboratively as part of a cross-functional and cross-cultural team
• Ability to handle multiple projects in a fast-paced environment
• Experience in growing, managing and inspiring internal teams; strong leadership and organizational skills

Additional Information

https://www.publicisgroupe.com/en/services/services-publicis-media-en