Digital Lead

Company Description

dentsu media

What good is an award-winning media strategy if not targeted to you?

At dentsu, we hold data very near to our hearts and believe it is a powerful tool used not only to learn more about your customers, but to also discover new, untapped potential. We create meaningful media experiences for clients across major global platforms, original content production, programs and gaming. We bring a cohesive, cross-channel solution to increase performance for every brand we touch.

We develop strategic performance marketing ecosystems.

• Paid search
• Paid social
• SEO
• Programmatic
• Commerce
• Affliate Marketing

We create and activate media partnerships and investments.

• Media supply chain diversification
• Multicultural market research and activation
• Scalable media buying
• Micro-influence strategy and activation

We create media-led experiences.

• Intelligent content
• Voice and assistant management
• Conversion rate optimization

Job Description

• Define the Digital Marketing strategy: identification of goals & KPIs, definition of audiences, identification of channels and buying types, initial investment split, definition of value propositions, creative contexts and conception of the strategic approach.
• Client Management: manage relationships with teams and clients and define priorities.
• Coordinate and delegate to the team the setup, implementation and structuring of campaigns on the different platforms: Google Ads (Paid Search, PMax, GDN, Demand Gen, Youtube), Paid Social (Meta, TikTok), Display, Affiliation and other existing biddable platforms.
• Presentations: ability to construct narratives based on concrete data, aimed at solving problems (good oral expression skills will be valued).
• Be able to discover tracking needs to ensure the measurement of all digital marketing activities.
• Design of creative formats plan, creative guidance (value propositions + creative contexts), validation of requirements and approval of creative formats.
• Monitoring/optimization of digital marketing campaigns considering the defined KPIs and management of automated rules.
• Understanding of dashboards with aggregation of data from different sources (extraction, processing and presentation) and ability to extract relevant information to support decision-making.
• Report the results generated by Digital Marketing actions with quantitative and qualitative data.
• Opportunity to work in a multifaceted team with experience in the different branches of digital marketing and the opportunity to work together with other units of the Dentsu group (namely Dentsu Creative).

Qualifications

• 3 years' experience leading a team and clients.
• Track record in leading, motivating and developing teams.
• Know-how in implementing, monitoring, optimizing, and reporting on Digital Marketing campaigns and solid knowledge of Analytics and attribution models.
• Focus on clients' business and clear understanding of the definition and control of KPIs.
• Experience using tools related to Digital Marketing activity (e.g. Meta Business Manager, Google Ads, Google Analytics 4, Google Tag Manager, Google Campaign Manager, Microsoft Office Excel, Microsoft Power Point, etc).
• Bachelor's Degree in Management or Marketing degree (preferred).

Additional Information

Benefits & Perks:

• Agile work environment
• 22 days of holidays + 3 wellness days + Birthday day off
• Healthcare insurance for you!

Inclusion & Diversity

We value the strength diversity brings to our business and are working to build a more inclusive workplace through partnerships with Stonewall, Business Disability Forum and Business in the Community's race and gender equality campaigns. We are happy to discuss all approaches to working for all our roles – we can't promise we will offer you everything you want or need but we do promise to discuss it with you openly and honestly.

If you have any reasonable adjustment needs arising from a disability or medical condition to participate in the recruitment process, please discuss this with the recruiter who contacts you.

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