Digital Investment Analyst

Tombras, a 400+ person, full-service, national advertising agency with a digital mindset, is seeking a Digital Investment Analyst.

Where you’ll be working: This position will be based in our Knoxville office. 

The Digital Investments Analyst will play a crucial role in managing and optimizing digital advertising campaigns across various online platforms. This position requires an understanding of digital marketing, advertising technologies, and a keen eye for data analysis. The ideal candidate will be responsible for monitoring campaign performance, making data-driven recommendations, and assisting in the execution of media buying strategies to drive maximum return on investment (ROI) for our clients.

What you'll be doing:

• Campaign Management: Assist in the planning, execution, and optimization of digital advertising campaigns across multiple channels, including display, online video, CTV, esports, and native.
• Data Analysis: Monitor campaign performance, analyze key metrics, and provide actionable insights and recommendations to improve campaign effectiveness and ROI.
• Budget Management: Collaborate with the team to develop and manage digital media budgets, ensuring effective allocation of funds across campaigns and platforms.
• Media Buying: Assist in negotiating media placements and rates, evaluating proposals, and coordinating the implementation of media buys to meet campaign objectives.
• Reporting: Generate regular reports and performance dashboards to track campaign progress, identify trends, and communicate results to internal teams and clients.
• Industry Research: Stay up to date with industry trends, emerging technologies, and new advertising platforms, and provide recommendations for incorporating them into client campaigns.
• Collaboration: Collaborate with cross-functional teams, including account managers, media strategy, channel leads, creative teams, and data analysts, to develop integrated digital marketing strategies and ensure campaign alignment with client goals.

What you bring:

• Digital Advertising Expertise: Familiarity of digital advertising platforms, including Google Ads, Facebook Ads Manager, LinkedIn Ads, programmatic advertising platforms, and other relevant tools.
• Attention to Detail: Meticulous attention to detail, ensuring accuracy in campaign setup, tracking, and reporting.
• Communication Skills: Excellent verbal and written communication skills, with the ability to present complex information clearly and effectively.
• Team Player: Ability to work collaboratively in a fast-paced, deadline-driven environment, effectively managing multiple projects and priorities.
• Problem Solving: Strong problem-solving skills and the ability to think creatively to overcome challenges and achieve campaign objectives.
• Adaptable and Curious: Willingness to learn and adapt to new technologies, trends, and industry developments.
• Education: Bachelor's degree in marketing, advertising, business, or a related field.

If you are passionate about digital advertising, enjoy working in a dynamic and creative environment, and have a strong desire to deliver exceptional results, we would love to hear from you. Join us as a Digital Investments Associate and contribute to our mission of creating impactful advertising campaigns that drive business success for our clients.

Why Join Tombras' Media team? 

We're a media person's dream: data AND creatively driven. Work with leading clients in a variety of categories, working daily with award-winning channel teams and we are industry leaders in building cutting edge partnerships, driving innovation, storytelling and bringing it all together with our top-notch analytics practice. 

Why you’ll want to work at Tombras:

You’ll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel affect fueling both client and agency growth. You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was named Ad Age's 2024 Independent Agency of the Year and an AdAge A-List Standout Agency in 2022 and 2023.

Tombras Benefits:

Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.

Dog-friendly office(Knoxville)

Unlimited PTO

Generous parental leave for primary and non-primary caregivers. 

Medical (PPO or High Deductible option) for employee + dependents

401(k) Participation + 3% employer match

Employer-paid Dental & Vision 

A company culture of promotions from within and an atmosphere allowing for varied and rapid career development. 

New, Modern building in Downtown Knoxville

Want more reasons to work at Tombras? Check out the latest Tombras News and Our Values.

Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce. 

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.