Digital Growth Marketer (m/f/d)

Posted 11 Days Ago
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Munich, Bayern, DEU
In-Office
Mid level
Marketing Tech • Software
The Role
Lead community-led growth and AI-driven marketing to increase visibility and engagement. Own GEO/AEO strategy, technical SEO, structured data, and CRO. Manage paid channels (Google Ads, LinkedIn Ads) and ABM campaigns, evaluate AI tools, and collaborate across marketing to support rapid growth.
Summary Generated by Built In

Founded in 2016 and headquartered in Munich, enmacc is a high growth scale-up with a diverse team of over 100 professionals. We’re passionate about energy, technology, and building something that makes a real impact. If you are looking for an entrepreneurial environment where your work directly contributes to a more sustainable and digital energy future,  we invite you to submit your application below.

Your Mission

You are a hands-on growth marketer that will be the engine that grows our visibility with our target audience. You move beyond traditional marketing and can build growth models organically and with AI.  Growing our engagement is what entices you,not by chasing clicks or being a spreadsheet marketer.   

Your Responsibilities 
  • Build and Engage Our Community: You will focus on community-led growth, identifying and engaging with our target audiences where they are active. You will work with content teams to embrace the use of AI-powered creative tools to compress timeframes and drive automation.
  • Master Generative Engine Optimization (GEO/AEO): You will own our strategy for being found by LLM’s. This includes proactively identifying content gaps, conducting deep keyword and topic research, and liaising with our content and product teams to build our authority. You will manage our website's technical optimization, including implementing structured data, to ensure AI crawlers understand and cite our expertise.
  • You will be responsible for our paid growth channels, and understand how to build, track and refine LinkedIn campaigns for niche markets.  
  • Drive AI Strategy & Literacy: You will be our filter for the ever-evolving AI landscape. You will test, evaluate, and implement new AI tools that give us a competitive edge.  You will motivate the wider team to be part of this evolution.  
  • As part of a marketing team in a young high-growth company, you are agile and eager to flex into areas out of your domain to support the growth trajectory of the company. 
Your Profile
  • Domain experience in a growth marketing role, ideally from an agency, B2C, entertainment, gaming or journalistic professional environment. 
  • ABM Campaign Specialist: Experience running targeting high-value lists 
  • Performance Marketing: Deep technical knowledge of Google Ads and LinkedIn Ads, specifically for niche commodities like GoOs, EUAs, and EFPs.
  • Technical SEO & CRO: Ability to manage the website, landing pages, and "Book Demo" forms to improve conversion rates and organic search ranking.
  • Experience in scheduling and posting native content on LinkedIn and how to build engagement and followers.
  • Hands-on understanding of modern search principles, including technical SEO, Answer Engine Optimization (AEO), and the emerging field of Generative Engine Optimization (GEO).
  • Experience with community-led growth and a passion for engaging with niche professional audiences online.
  • AGILITY:  We are a growth oriented young company.  Agility is at the heart of our success, which in this role translates to being able to support and collaborate with other marketing team members in disciplines which are not listed specifically here.

Don't match every single requirement? We still want to hear from you!

Our offer 
  • Competitive compensation package, including 28 days of annual leave.
  • Entrepreneurial, impact-driven culture with flat hierarchies and high autonomy.
  • Hybrid & Workation flexibility that balances office connection with the freedom to work from home or abroad.
  • €2,000 annual L&D budget plus 5 dedicated "Level Up" days to fuel your growth (for all full-time employees).
  • Commute & Wellness support, including fully covered gym memberships and paid transportation for office days.
  • Inclusive, international team that celebrates diversity and offers language classes to help you settle in.
  • AI-first environment where you’ll collaborate with a dedicated AI Philosophy and cross-functional expert groups.
  • Premium tech & workspaces, featuring top-tier Apple/Bose hardware in modern, dog-friendly offices.

About enmacc

enmacc is Europe’s largest over-the-counter trading platform for energy and environmental commodities. We are digitizing the world’s energy markets by replacing manual, outdated processes with speed, transparency, and liquidity.

Our platform empowers a massive network of over 2,400 active traders to manage risk and accelerate the global energy transition. By providing a secure and efficient trading environment for 650+ companies, we facilitate more than 14,000 monthly requests for quotes and 8,000 monthly trades. With a traded volume exceeding 60 TWh per month, enmacc enables energy suppliers, industrial companies, and trading houses to access the liquidity they need to thrive in a shifting market.

As an Equal Opportunity Employer, enmacc is a diverse environment where all backgrounds, identities, and cultures are welcomed and celebrated. If you're excited about this role, apply and help us shape the future of energy trading!

Skills Required

  • Domain experience in a growth marketing role (agency, B2C, entertainment, gaming, or journalistic environments)
  • ABM campaign experience targeting high-value lists
  • Deep technical knowledge of Google Ads and LinkedIn Ads (experience with niche commodities like GoOs, EUAs, EFPs)
  • Technical SEO and CRO experience including website, landing pages, and 'Book Demo' form optimization
  • Experience scheduling and posting native content on LinkedIn and building engagement/followers
  • Hands-on understanding of modern search principles including technical SEO, AEO, and Generative Engine Optimization (GEO)
  • Experience with community-led growth and engaging niche professional audiences online
  • Ability to test, evaluate, and implement AI tools and drive AI literacy within the team
  • Agility to flex into other marketing disciplines in a high-growth environment
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The Company
HQ: Munich
98 Employees
Year Founded: 2016

What We Do

enmacc is Europe's largest market venue for OTC trading of energy and environmental commodities. Our platform digitalises the end-to-end professional energy trading process. Using enmacc allows participants to gain speed, efficiency and security when trading in energy markets. More than 500 member companies, with over 2000 active traders, are already taking advantage of enmacc and are utilising our continuously growing network of energy suppliers, industrial companies, energy trading houses and municipal utilities for trading in power & gas. All of our clients can benefit from increased market access, additional liquidity and other business development opportunities. enmacc customers can use three different trading screens: entender, enmarket and engreen. entender is the largest, independent RFQ platform for standard and non-standard energy products in Europe. enmarket is an independent price screen and open marketplace for bilateral ‘one-click’ trading of standard power & gas products. engreen is our state-of-the-art trading screen for Guarantees of Origin (GoOs) and allows for process safety and easy access of real- time prices in a complex and partially non-transparent market. We do everything we can to make the daily work of energy traders and portfolio managers easier by enabling them to focus on the things that really matter. More at www.enmacc.com

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