1inch

Digital Marketing Manager

Posted 9 Days Ago

Be an Early Applicant

Dubai

Mid level

Blockchain • Fintech • Software • Financial Services • Cryptocurrency • Web3

A distributed network for decentralized protocols enabling the most lucrative, fastest and protected operations in DeFi.

The Role

The Digital Growth Manager will lead user acquisition through data-driven campaigns across various channels, optimize ad performance, and collaborate with teams to achieve growth objectives.

Summary Generated by Built In

1inch is the DeFi ecosystem building financial freedom for everyone. 1inch products help users and builders trade, hold and track digital assets - with the self-custody, comprehensive security and the intuitive user experience they need to unlock the potential of true crypto ownership. 1inch protocols and APIs provide core infrastructure across the DeFi industry and beyond.

So if you’re someone who thinks big, moves fast and wants to make an impact right from day one, then get ready to join our industry-changing team.

Location: We hire with a focus on Dubai and Europe. For this role, we prefer candidates who are either based in Dubai or working remotely within +/- 4 hours GST time.

Are you a full-stack growth marketer ready to pioneer user acquisition at the frontier of DeFi? We're seeking a Digital Growth Manager to spearhead our growth engine. This is a high-impact role focused on relentless execution: you will design, own, and deploy sophisticated, data-driven campaigns across paid ads, email marketing, and strategic growth partnerships. Your mission is to scale our on-chain user base, ignite our product launches, and collaborate daily with Brand, Product, and BD to turn ambitious goals into measurable results.

Key Responsibilities:

Run and optimise ad campaigns
Track and improve campaign ROI, engagement, and user acquisition
Plan and execute lifecycle and product update email campaigns
Analyse performance, optimise based on insights and assist with reporting
Coordinate influencer activations and help manage ambassador output
Own timelines, deliverables, and tracking across digital campaigns
Identify and activate paid media and co-marketing opportunities
Align with BD on launches and integrations

Requirements:

3-5+ years in a growth marketing role, with demonstrable success scaling user acquisition and engagement for a Web3 or high-growth tech product.
Possess expertise in designing and executing multi-channel growth campaigns (from paid ads to community-led initiatives) that drive tangible on-chain activity.
A deep understanding of the entire growth funnel, backed by strong analytical skills to measure what matters—from top-of-funnel awareness to on-chain conversion and retention.
Live and breathe DeFi and have a sophisticated understanding of the competitive landscape, key protocols, and the motivations of on-chain users.

Key Skills:

Power-user mastery of the modern growth stack, comfortably navigating both Web2 analytics (e.g., GA, Mixpanel) and on-chain data platforms (e.g., Dune, Nansen).
Ability to excel in an async, remote environment with a hands-on mentality for both devising strategy and executing flawlessly.
A relentless, data-driven approach to formulating hypotheses, testing them rapidly across channels, and scaling what works.
Excellent communication skills, with the ability to articulate complex DeFi concepts simply and persuasively for both crypto-native and mainstream audiences.

Nice to have: