We’re the feel-good fashion brand making style accessible and fun for over 55 years, on our website, mobile app and over 300 stores in the UK.
By living our values - we play to win, customer obsessed, we are one and it starts with me - we deliver That New Look Feeling for our customers and each other.
THE ROLE :
This role is based from our London office 2 times a week
As Experimentation Lead, you'll drive a genuine test-and-learn culture across New Look. That means embedding experimentation best practice where it's still new and growing maturity where it already exists. You'll be central to our re-platform and website launches, making sure new features are rolled out and measured properly, tests are coordinated across teams rather than run in silos, and we're learning the right things from everything we build. You'll manage our third-party testing partners, work closely with our teams to scale what's working, and build wider buy-in for experimentation across the business. Ultimately, you'll help us build a real picture of what matters to New Look customers, so we keep focusing our effort in the right places.
WHATS IN IT FOR YOU:
- 40% staff discount plus friends & family discounts throughout the year
- Access to our reward platform for external discount and offers
- Private pension scheme
- Virtual GP access for you and your children – it allows you to speak to a doctor at a time and date that suits you
- All employees are covered by our life assurance policy from day one
- Unlock extra leave with our buy more holiday scheme.
- Celebrate YOU! Enjoy an extra paid day off on your birthday each year
- Enhanced maternity, paternity and adoption leave, and shared parental leave (eligible after 2 years’ service).
- Spread the cost of your commute with interest-free season ticket loans
- Do your bit for the environment and save money with our Cycle2Work scheme
- We're proud to partner with the Retail Trust and Fashion & Textile Children's Trust
WHAT YOU'LL BE DOING:
Building an experimentation culture
- Champion experimentation across the business, tailoring your approach by team: implementing best practice from scratch in some functions, and raising the bar in others where testing already happens
- Build strong, influential relationships with teams to embed a test-and-learn mindset, scaling best practice through coaching and enablement
- Gain buy-in for experimentation in parts of the business where it isn't yet established
Supporting the re-platform and rollouts
- Own experimentation input into re-platform and new site launch rollout plans
- Advise on what gets tested, and in what order, as new parts of the site go live
- Create strategies to measure the long-term benefit of the changes we implement
Measurement, insight and learning
- Make sure every test measures the right things
- Work with analytics on priorities and process to gain the most insight from experiments
- Build an ongoing picture of what matters to New Look customers, working closely with UXR and customer insight, and use it to sharpen focus
Coordination and delivery
- Coordinate tests across teams so they don't clash or duplicate
- Shape experimentation roadmaps with eCommerce, Product and UX, aligned to OKRs and priorities
- Support across delivery end-to-end: ideation, hypothesis, design, results, recommendations
- Create the right forums to support teams with trouble-shooting, launching and analysing experiments.
Partnerships and technology
- Manage third-party relationships (e.g. Monetate, ACX) to build new experiments and functionality
- Ensure we’re working with the right 3rd parties for our needs, and run RFPs when these needs evolve
- Keep evolving the programme: scaling experimentation, especially as we personalise, and staying current on industry trends and the tools available
WHO YOU ARE:
Experimentation expertise
- Solid track record in A/B testing, recommendation and personalisation programmes.
- Experience being the primary manager of a 3rd party experimentation tools is desirable.
- Proven ability to scale experimentation capability and embed a test-and-learn culture.
Collaboration and communication
- Comfortable in a product-led environment, working with PMs, designers and engineers.
- Credible, articulate communicator, able to explain technical concepts to non-technical audiences.
Analytical and strategic thinking
- Confident across the full lifecycle: briefing, hypothesis, experiment design, results, recommendations.
Confident in understanding metrics, statistical concepts, working with analytics and deriving insight from experiments.
Personal attributes
- Self-starter, good at prioritising, works well solo and as part of a team.
- Proactive and positive, comfortable with change, driven to get value from data.
- Excited by digital, retail and fashion, curious about new tools and technologies
- Tests delivered, incremental revenue achieved though driving conversion and AOV, growing adoption of experimentation across the New Look business.
- Cross-functional; strong working relationship across Product, eCommerce, analytics, IT and Marketing teams.
Why New Look?
We care about you and the planet and believe fashion should be a force for positive change. We celebrate inclusion and diversity in everything we do. We’re proud of our inclusive culture and our talented team members who embrace our shared purpose, behaviours and values.
We prioritise development, offering training to support your progression, so you can be your absolute best and achieve your goals.
We pride ourselves on being a flexible employer, our colleagues work a range of patterns. If you have a specific pattern in mind, we're keen to discuss this with you in line with the output needed for the role.
Please ensure that your CV is in simple format e.g. Microsoft Word when applying using your CV to ensure smooth application process
Skills Required
- Solid track record in A/B testing, recommendation, and personalization programs
- Experience managing third-party experimentation tools
- Proven ability to scale experimentation capability and embed a test-and-learn culture
- Experience working in a product-led environment with product managers, designers, and engineers
- Strong communication skills and ability to explain technical concepts to non-technical audiences
- Confidence across experiment briefing, hypothesis development, design, results, and recommendations
- Understanding of metrics and statistical concepts, and ability to derive insight from experiments
- Ability to prioritize, work independently, collaborate effectively, and adapt to change
What We Do
New Look is a UK-based feel-good fashion brand and omnichannel womenswear retailer. It makes style accessible and fun for customers, serving more than 10 million loyal customers through hundreds of UK stores and its online shop. The company operates across physical retail and digital channels, with a leading position in womenswear and a focus on accessible, trend-led clothing for women aged 18 to 44.
