Digital Engagement Lead

Job Description:

Joining Dentsu Creative, you will be part of a creative network, delivering ideas that are brought alive in new ways. Along the way, you will team up with inspiring people across the world and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers; always learning and always listening to shape ideas, create culture and change behavior. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.

Diversity is embedded in who we are and all that we do: our mindset, our solutions, and in our teams to empower an inclusive, equitable environment. We put our people at the center, creating space for growth, understanding, and learning so they can thrive. Our differences make us richer and enable stronger relationships with each other and foster greater impact for our clients. We engage with our communities to drive positive social impact by fostering equity and working to create a digital society that works for all. Dentsu Creative is an agency of dentsu.

Position Overview

As the Digital Engagement Lead, you will serve as the strategic connector between creative, media, and client teams, driving flawless execution of complex campaigns and content initiatives. Your role is pivotal in ensuring operational excellence, fostering strong client relationships, and delivering high-quality outputs with efficiency and precision.

You will also champion digital optimization and Dynamic Creative Optimization (DCO), bridging creative and media workflows to maximize performance. This includes managing app integrations and leveraging technology to streamline processes. A deep understanding of media buying realities is essential—ensuring creative concepts align seamlessly with platform specifications, targeting strategies, and budget parameters.

Responsibilities

• Digital Project Leadership: Act as the primary point of contact for all digital activities across multiple projects.

• Workflow Alignment: Align creative and technical teams to maintain smooth workflows and ensure on-time delivery.

• Vendor Management: Manage vendor relationships and ensure accountability for deliverables.

• Risk & Issue Management: Monitor project health, identify risks early, and implement proactive mitigation strategies. Monitor social sentiment, provide insights, and support crisis response when needed.

• Process Optimization: Drive continuous improvements to enhance campaign efficiency and overall quality.

• Client Engagement: Maintain strong client relationships through clear communication and expectation management.

• Strategy & Planning: Develop and execute comprehensive digital engagement strategies aligned with organizational goals, including content, social media, and advertising plans.

• Performance Analysis & Optimization: Track KPIs, analyze campaign data, and apply insights to refine strategies for maximum impact.

• Cross-Functional Collaboration: Partner with cross functional teams, and tech teams to ensure digital initiatives support broader business objectives.

Qualifications

• 4–6 years of experience in digital management or operations within creative or marketing environments.

• Proven expertise in developing and executing digital engagement strategies.

• Strong understanding of digital creative workflows across social, digital, and experiential channels.

• Advanced knowledge of Dynamic Creative Optimization (DCO).

• Exceptional communication and organizational skills with a focus on operational excellence.

Additional information: The salary range for this position is $115K-125k CAD. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees. We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.

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