Therabody® is the wellness tech leader with a mission to inspire and enable every body and mind to keep moving. Therabody’s product ecosystem includes category-creating innovations in wellness products, proprietary software, digital content, and biometrics that have proven benefits around alleviating stress and pain and enhancing performance and sleep. Not only is it part of our brand ethos to help others, but we are also defining the cutting edge of wellness technology while winning accolades such as Fast Company’s Brands That Matter, Oprah's Favorite Things 2022 and the TIME Best Inventions 2022 award.

Who We're Looking For:

Therabody is seeking a talented Digital Copywriter to join our team. The ideal candidate will have a proven track record of creating high-converting copy and content for digital channels and a passion for crafting compelling copy that not only engages our audience but also drives conversions. As a relentless self-starter and results-driven executor, this individual can seamlessly switch gears from crafting a smart, punchy product tagline to transforming scientific, technical information into digestible, consumer-friendly copy. This role will play a crucial role in shaping our brand voice and communicating our value proposition effectively across various digital platforms.

Key Responsibilities

• Craft persuasive product descriptions, headlines, CTAs (Calls to Action), and other digital content that resonate with our target audience and drive conversion
• Utilize UX/UI best practices to enhance user experience and encourage action at every stage of the customer journey
• Optimize copy for search engines (SEO) and paid search (SEM) to improve visibility and drive traffic
• Test and iterate copy based on performance metrics and user feedback to continuously improve conversion rates
• Collaborate closely with the marketing team to understand target audience personas, brand messaging, and campaign objectives
• Conduct thorough research on industry trends, competitor strategies, and keyword analysis to inform content development
• Ensure consistency in tone, style, and messaging across all touch points to maintain brand integrity
• Stay up-to-date with industry developments and emerging trends in digital marketing and copywriting

The Right Person Would Have

• 5+ years in writing for ecommerce copywriting with a focus on direct-to-consumer brands.
• Bachelor's degree in Marketing, Communications, English, or related field.
• Strong understanding of UX/UI principles and how they impact conversion rates.
• Expertise in SEO and SEM strategies, including keyword research and optimization techniques.
• Excellent written and verbal communication skills with meticulous attention to detail.
• Ability to be a self-starter who works collaboratively in a fast-paced environment with tight deadlines.
• Proficiency in content management systems (CMS), Figma, Asana and familiarity with digital analytics tools.
• Portfolio showcasing relevant work samples and demonstrated results.
• Knowledge of AP style guidelines

Therabody is committed to diversity, equity and inclusion. We will not tolerate discrimination in employment, employment-related decisions, or in business dealings on the basis of race, color, genetic information, age, sex, sexual orientation, religion, disability, ethnicity, national origin, veteran status, marital status, pregnancy, or any other legally protected status. We will strive to provide an environment free of discrimination to our team members, customers, guests, and suppliers. We seek contributors from all backgrounds and walks of life to join our team, and we encourage our employees to bring their empowered, passionate, and authentic selves to work every day.