Job Description
The Web Content Writer will be responsible for writing, proofing, and optimizing content for the O’Reilly retail website, printed and online publications, professional and corporate websites, and internal point of sale system in order to drive organic traffic and customer engagement with our brand.
ESSENTIAL JOB FUNCTIONS
• Create and optimize engaging content per the approved strategy and SEO (including AEO and GEO) best practices to appear on our retail website and publications, professional website, and internal POS.
• Create, edit, and enhance content based on internal and external feedback, SEO standards and developments, and brand standards.
• Research industry-related topics and categories to write authoritatively for part type, product, and category descriptions, How-To and brand content, as well as additional assets needed.
• Proofread and submit written content that complies with brand consistency (style, fonts, tone, etc.), search engine optimization, O’Reilly voice, copyright law, and supplier brand standards.
• Assist with search engine optimization, digital and paid marketing, and local search projects and contribute written content as needed to support ongoing initiatives.
• Work with the video, design, and Marketing teams to ensure that copy and visual elements work together seamlessly and align with campaign and strategic initiatives.
• Keep current with digital content and SEO, AEO, and GEO best practices, search engine ranking, and keyword and competitor research tools.
• Monitor and analyze content performance using SEO performance metrics to identify areas for improvement or opportunities for new content.
• Assist with special department projects at the direction of the Managers, Director, or Vice President.
SKILLS/EDUCATION/KNOWLEDGE/EXPERIENCE/ABILITIES
Required:• Experience with keyword-based content research and prioritizing search engine optimization in content production
• Excellent writing and proofreading skills
• Excellent verbal, communication, organizational, and time-management skills
• Proficiency in MS Office, primarily Word and Excel
• Ability to present a professional company image and positive attitude
• Comfortable in a TEAM-oriented work environment
• Ability to work productively and creatively with limited supervision
• Superb attention to detail
• Bachelor’s degree in English, Journalism, Marketing, or relevant field
• Experience and knowledge of product merchandising.
• Automotive knowledge
• Experience with AI content production tools and optimizing for AI-driven search results
O’Reilly Auto Parts has a proven track record of growth and stability. O’Reilly is full of successful career stories and believes in a strong promote-from-within philosophy, encouraging you to grow your career along with the organization.
Total Compensation Package:
Competitive Wages & Paid Time Off
Stock Purchase Plan & 401k with Employer Contributions Starting Day One
Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
Team Member Health/Wellbeing Programs
Tuition Educational Assistance Programs
Opportunities for Career Growth
O’Reilly Auto Parts is an equal opportunity employer. The Company does not discriminate on the basis of race, religion, color, national origin or ancestry (including immigration status or citizenship), sex, sexual orientation, gender identity, pregnancy (including childbirth, lactation, and related medical conditions,) age (40 and over), veteran status, uniformed service member status, physical or mental disability, genetic information (including testing or characteristics) or another protected status as defined by local, state, or federal law, as applicable.
Qualified individuals with a disability may be entitled to reasonable accommodation under the Americans with Disabilities Act. If you require a reasonable accommodation during the application or employment process, please send an email to: [email protected] or call (800) 471-7431 option , and provide your requested accommodation, and position details.
Skills Required
- Bachelor's degree in journalism, marketing, or a relevant field
- 2+ years of experience in copywriting or creative marketing
- Excellent writing and proofreading skills
- Excellent verbal, communication, organizational, and time-management skills
- Proficiency in Microsoft Office
- Ability to work productively and creatively with limited supervision
- Strong attention to detail
- Video content production and scripting experience
- Automotive knowledge
- Ability to improve website user experience and product catalog content
O’Reilly Auto Parts Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about O’Reilly Auto Parts and has not been reviewed or approved by O’Reilly Auto Parts.
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Equity Value & Accessibility — Equity-style upside is strengthened by an Employee Stock Purchase Plan that allows eligible full-time team members to buy ORLY shares via payroll deductions at a discount, improving access to ownership. This creates a tangible wealth-building lever that is positioned as stronger than many retail peers’ stock purchase offerings.
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Inclusive Benefits Coverage — Retirement access is broadened because both part-time and full-time team members are immediately eligible to enroll in the 401(k). Whole-person support also extends beyond full-time staff through O’Care Solutions, which is described as available to full- and part-time team members at no cost.
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Wellbeing & Lifestyle Benefits — Wellness and support benefits are expanded through the Live Life Well program, which can reduce medical premium share when specific health criteria are met. O’Care Solutions adds lifestyle and wellbeing coverage through counseling and practical supports like legal/financial consults and caregiving resources.
O’Reilly Auto Parts Insights
What We Do
O’Reilly Auto Parts started as a single store and has grown into a leading retailer in the automotive aftermarket industry with more than 6,100 locations and counting. With more than 94,000 team members, O’Reilly has expanded into 48 states, Puerto Rico, Mexico, and Canada. O’Reilly, headquartered in Springfield, Missouri, has a deep commitment to serving our customers, community, and our team members. Our culture values make O’Reilly the best place to work and grow! Whether you're interested in running a local store, managing a distribution center, or climbing the corporate ladder, O’Reilly has a career path in which you can truly thrive. Find out what it means to Live Green at our Fortune 500 Company and come work at the O! Mission: O'Reilly Automotive intends to be the dominant supplier of auto parts in our market areas by offering our retail customers, professional installers, and jobbers the best combination of price and quality provided with the highest possible service level.
