Digital Coordinator

Who You Are:

You're a detail-oriented individual with a passion for digital marketing. You blend creative thinking with a data-driven approach to drive effective and impactful results. You thrive in fast-paced environments and are skilled at adapting to evolving priorities. You are motivated to make a meaningful impact on childhood nutrition.

The Task At Hand:

The Digital Coordinator will work collaboratively across the different digital marketing functions to provide support in paid media, digital content, website, affiliate marketing, and reporting. This role will focus on developing compelling and creative ads, analyzing past performance, and working closely with our Design Team and Media Agency to drive acquisition and overall business growth.

In This Role, You Will:

• Develop compelling, creative briefs for paid social ads across all Once Upon a Farm products, including copywriting and visual direction.

• Curate a library of best-in-class ad examples from competing and adjacent brands to inspire potential direction.

• Oversee the launch and approval process for new ads with our Media Agency.

• Work with the Influencer Team to manage whitelisting and branded content, assisting with creator briefs, Meta connection, and communication with our Media Agency.

• Collaborate with designers and the Digital Team to build website landing pages to support DTC growth initiatives or tell brand stories.

• Work closely with the Affiliate Agency and internal Marcom Team to scale the Affiliate Program by communicating brand priorities, planning promotions, briefing creative, and more.

• Contribute to quarterly brainstorming sessions and regularly planned Go-To-Market meetings.

• Assist with the preparation of performance reports, highlighting the “here’s what, so what, now what.”

• Optimize website content for AI-driven search to improve organic visibility and Google Ads performance.

• Stay updated on industry trends, platform updates, and emerging technologies to maintain a competitive edge.

• Support various digital marketing initiatives as needed.

In This Role, You’ll Bring With You:

• BA/BS in Marketing, Advertising, Business Administration, or a related field, or equivalent years of professional experience, preferred.

• 1+ years of related marketing experience in digital marketing and/or advertising, ideally in the CPG/startup food space.

• Proven track record of managing multiple projects and priorities to meet deadlines in a fast-paced environment.

• A strong analytical mind, exceptional communication skills, and an eye for detail.

• Creativity, boldness, and a willingness to experiment and learn.

• Empathy for parents and caregivers—even if you’re not a parent or caregiver, you’re able to put yourself in the shoes of one.

• Solid knowledge of Excel, PowerPoint, Outlook, Slack, and other professional platforms.

• Experience with Shopify preferred, or proven ability to quickly learn new technology.

• Up to 10% travel required: Although this role is a remote work-from-home position, we “Farmers” do meet as a company and/or as a department a few times a year. Anticipate possible travel up to a few times each quarter.

• Genuine passion for improving childhood nutrition for a healthier and happier planet.

• Previous exposure to cross-functional work between Sustainability and Marketing preferred.

• Desire to contribute to a dynamic high-growth, purpose-driven work environment.

• Must reside in the United States to be considered for this position.

• Please note that visa sponsorship is not available for this position.

Compensation:

• Full-Time, Salaried, Exempt.

• The anticipated salary range for this position is $56,000.00–$70,000.00. The actual salary offer will carefully consider a few factors, including your skills, qualifications, experience, and location. Certain positions are eligible for additional forms of compensation such as bonuses, stipends, equity, and role-specific perks.

Additional:

• Remote-first work environment.

• Annual Bonus.

• 401(k) program + 4% company match after three months.

• New Hire Remote Life Stipend + annual Nourish and Nurture Allowance.

• Monthly Cell and Internet Stipend.

• Quarterly Farm-to-Fridge home deliveries and Employee Discounts.

• New Parents: Up to 18 weeks of paid Parental Leave, Baby Steps Back To Work, 3 months’ supply of Once Upon A Farm products, and breast milk shipping service and support for those who travel after birth for the duration of your breastfeeding journey.

• Unlimited Paid Time Off.

• Paid Volunteer Time.

• Paid Time Off to fulfill civic responsibilities, including jury duty and voting in local, state, and national elections.

• Medical Insurance for the employee covered at 100% on select plans, with additional plan options at a reduced cost to the employee.

• Vision and Dental Insurance covered at 100% for the employee and dependents.

• Life insurance.

• Flexible spending account (Medical & Dependent Care) and Health savings accounts for applicable plans.

• Employee assistance program (EAP).

• All other benefits, leaves, and insurance as required by law, based on your specific residence.

• And so much more!

Who We Are

Our Purpose: Drive systemic improvement in childhood nutrition for a healthier, happier, and more equitable world.

Our Business: At Once Upon a Farm, a better story starts here. We're on a greater mission in providing organic, crave-worthy, snacks and meals for children of all ages. Our recipes are crafted with only the best organic ingredients – whole fruits and veggies, cold-pressed (our pouches), or freshly frozen (our meals) to perfection– to support your growing kids at every stage. Each of our organic, non-GMO, non-dairy recipes contains no added sugar and are free from artificial flavors, colors, and preservatives – just simple, real, nutritious snacks your entire family will love.

We support and champion farmers who supply the highest-quality organic ingredients for our foods. We help parents keep their promise to provide the best nourishment for their children’s bodies and souls. We treat our consumers, customers, suppliers, investors, and all our valued employees with the same high level of dignity and respect that we expect from others. We will always fight for and support efforts to drive positive social change and food justice for the benefit of parents, kids, and families. Lastly, we foster an entrepreneurial and collaborative culture that values humility, honesty, passion, positive social impact, and fun.

Our Team: We’re all fully remote, which makes us a highly collaborative, dynamic, and supportive bunch. We share a singular mission to make the world a better place through the highest quality, most delicious, nourishing, and nutritious products made accessible to every home, from our farms to your fridge. And while we’re invested in our product, we’re equally invested in one another's success.

Once Upon A Farm is a purpose-driven brand made up of an inclusive group of individuals with diverse backgrounds, passions, and beliefs. We hire self-motivated, independent thinkers, and those who are genuinely passionate about improving childhood nutrition for a healthier and happier planet. Bring your whole self to your work at Once Upon A Farm, a proud equal-opportunity employer. In your application, please feel free to note which pronouns you use.

In an effort to help us remove unconscious bias from our resume review process, we ask that you please remove all identifying information from your resume (like profile photos) before you upload it. Once Upon A Farm is committed to cultivating an inclusive environment where a diverse group of people can and want to do their best work, and that starts with our hiring practices.

Once Upon a Farm, PBC, provides equal employment opportunities to all employees and applicants in all company facilities without regard to race, color, religious creed, sex, national origin, ancestry, cast, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer-related or HIV/AIDS-related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

You must reside in the United States to be considered for this position.