Be a part of sharing special places and shaping lasting memories with Australia’s leading experiential tourism business.
About Journey Beyond
Journey Beyond is Australia's leading experiential tourism group, operating 35 brands across Australia and New Zealand that connect guests to the land and to each other.
The group was formed in 2016 and now includes:
Rail & Touring: Iconic trains: The Ghan, Indian Pacific, Great Southern, The Overland and Vintage Rail Journeys, the Murray Princess, Adelaide Sightseeing, premium small-group outback operator Outback Spirit and New Zealand coach tour specialist Grand Pacific Tours.
Resorts & Lodges: Ayers Rock Resort, Kakadu Crocodile Hotel, Kingfisher Bay Resort and K'gari Beach Resort, Sal Salis Ningaloo Reef and Monarto Safari Resort.
Experiences & Attractions: Cruise Whitsundays, Rottnest Express, Sailaway Port Douglas, Horizontal Falls Seaplane Adventures, Darwin Harbour Cruises, Journey Beyond Cruise Sydney, Melbourne Skydeck, Eureka 89, Alice Springs Telegraph Station, Exmouth Dive and Whalesharks Ningaloo, Mosman Gorge Cultural Centre, Captain Cook Cruises Sydney & Perth, Starship Sydney, The Jackson, Bells Functions, Swan Valley Tours, Red Cat Adventures, Whitsunday Jetski Tours, K'gari Explorer Tours, and Island Connections: Bruny Island, the Whitsundays, K’gari, Darwin -Mandorah, Tiwi Islands and Groote Eylandt.
About The Role
The Digital Coordinator will support the day-to-day health and performance of the websites across the Journey Beyond Group of brands, improving visibility in search and AI-driven discovery (SEO and GEO), keeping sites accurate and defect-free, and turning website data into clear reporting.
Key responsibilities include:
- Coordinate with Brand and Campaign Teams, who create their own content, to keep websites current, aligned with campaigns and optimised for conversion
- Maintain and optimise website performance using SEO principles, and help adapt content for GEO (visibility in AI-generated answers)
- Log, triage and follow up website defects in Jira through to resolution, and coordinate routine site hygiene and maintenance
- Maintain the development backlog across brands in Jira, assisting with requirements, prioritisation, budget management and testing
- Track, analyse and report on website and SEO performance, preparing monthly and annual reports with actionable insights
- Work closely with Agency Partners to deliver value to stakeholders and guests, ensuring they have what is needed
- Support the onboarding of acquired brands into our ways of working and key strategic digital projects, and undertake general administration
About You
This is an entry-level opportunity suited to someone with up to one year of experience through internships, study projects or employment in digital, web, marketing or product. Relevant tertiary study is advantageous, along with exposure to website management, CMS platforms, SEO, analytics and reporting tools. Familiarity with WordPress, Umbraco, Jira or other common digital tools would be beneficial, but training and support will be provided.
You’ll be collaborative, service-minded and highly organised, with strong communication skills and excellent attention to detail. You’ll bring curiosity, creativity and a willingness to learn, take ownership of your work and follow tasks through to completion. An ability to build positive relationships, manage competing deadlines and thrive in a fast-paced, multi-brand environment—together with a passion for travel and experiences—will help you succeed.
What We Offer
- Generous discounts on Journey Beyond travel and experiences
- Study Assistance Policy
- Employee Referral Policy
- Parental Leave program
- Purchased Leave policy
- Private Health discounts
- Employee Assistance Program
- Discounts on Journey Beyond merchandise
- Flexible working environment
How to Apply
If you’re someone who enjoys combining technical support, system administration, and continuous improvement, this role offers the opportunity to make a real impact across the business.
Apply now. Join us!
Successful candidates are required to provide a current National Police Clearance.
Skills Required
- Up to one year of experience through internships, study projects, or employment in digital, web, marketing, or product
- Strong communication and collaboration skills
- Excellent attention to detail
- Ability to build positive relationships and manage competing deadlines
- Willingness to learn and take ownership of work
- Current National Police Clearance
- Relevant tertiary study
- Exposure to website management, CMS platforms, SEO, analytics, and reporting tools
- Familiarity with WordPress, Umbraco, Jira, or other common digital tools
What We Do
Journey Beyond is Australia's leading experiential tourism group, offering unique and iconic travel experiences across Australia and New Zealand, including luxury rail journeys, ocean cruises, and lodges.
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