The Digital Content Writer is responsible for executing digital content strategies to drive engagement, brand awareness, retention, and conversion for agency clients. This role crafts effective, SEO and AI search optimized and branded content for websites, blogs, email campaigns and other digital sources. The writer develops digital content and works closely with account service, content strategists, creative teams, and clients to ensure content resonates with target audiences and delivers on client objectives.
Key Responsibilities:
- Content Creation and Management
- Creating, editing, and optimizing content for multiple digital platforms, including email, website copy, blog posts and more, ensuring alignment with best practices in SEO, AI search, and email marketing.
- Translating complex research, data, and technical source material into clear, accurate, long-form content that resonates with target audiences.
- Collaborating on content calendars and topic ideation for email, website content and blog posts.
- Collaborating with the creative team to ensure emails, website content and other digital assets are visually appealing and on-brand.
- Maintaining the brand voice and tone for assigned clients and quickly adapting to new clients' voices when needed.
- Entering and formatting blog posts, landing pages, and other website content in CMS (e.g., WordPress, Sanity)
- Strategy Support
- Leveraging AI tools to streamline digital content development, improve performance, and enhance output.
- Staying up to date with industry trends and best practices in digital marketing, including SEO, AI search, and email marketing, to keep Meyocks and our clients ahead of the curve.
- Additional responsibilities and supporting tasks as necessary.
Required Skills/Abilities:
- Strong understanding of current email, SEO, and AI search best practices, with the ability to translate that knowledge into well-crafted content tailored to each medium.
- Excellent written and verbal communication skills, with the ability to effectively communicate with internal teams and present to clients.
- Strong attention to detail and research skills, especially when writing for regulated industries such as healthcare and financial services.
- Ability to work effectively in a fast-paced environment with an emphasis on teamwork and collaboration.
- Project management and organizational skills with the ability to manage multiple projects and deadlines effectively.
- Ability to function well in a high-paced environment.
- Must be a self-starter, quick learner, intuitive and proactive.
- Proficient with Microsoft Office Suite or related software.
- Passion for digital marketing and a strong desire to stay up to date with industry trends.
- Experience with AI tools like Claude to support content ideation, research, and optimization, always ensuring the final work output benefits from human insight and creative judgment.
- Familiarity with Ahrefs, Moz, SEMRush or a similar SEO tool, with experience using keyword and prompt research to guide content writing.
Education and Experience:
- Bachelor's degree in journalism, English, communications, advertising, or related field.
- 3-5 years of experience in writing digital content and creating content strategies for email, blogs, and other digital platforms.
Other Requirements:
- Occasional travel will be required for client meetings, conferences, professional training, or team collaboration sessions.
Skills Required
- Bachelor's degree in journalism, English, communications, advertising, or a related field
- 3-5 years of experience writing digital content and creating content strategies for email, blogs, and other digital platforms
- Strong understanding of email, SEO, and AI search best practices
- Excellent written and verbal communication skills
- Strong attention to detail and research skills
- Ability to manage multiple projects and deadlines
- Proficiency with Microsoft Office Suite or related software
- Experience with AI tools such as Claude for content ideation, research, and optimization
- Familiarity with Ahrefs, Moz, SEMrush, or a similar SEO tool
What We Do
Meyocks is a full-service branding, advertising and marketing agency that focuses on food, agriculture, health and mentor brands. Our clients nourish and nurture the world — playing meaningful roles in customers' lives. At Meyocks, "mean more" is a promise. It's a promise we make to ourselves that we will seek out clients who are committed to making a meaningful difference in the lives of their customers. That's why we focus our efforts on food, agriculture, health and mentor brands. Mean more is also a promise to our clients. A promise that you will receive a combination of category expertise, proven methods and a dedicated team committed to helping your brand mean more. Food: http://www.meyocks.com/expertise/food/ Agriculture: http://www.meyocks.com/expertise/ag/ Health: http://www.meyocks.com/expertise/health/ With certain brands, their value goes far beyond the product. These brands promise to provide beneficial information, advocacy on the customer’s behalf, or inspiration for how to make life better for oneself and others. Those that consistently deliver on this promise, we call mentor brands. See more at: http://www.meyocks.com/expertise/mentor
