At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experiences, or designing an app that will impact the lives of people across the country, we’re up for the challenge. Loblaw Digital is the team responsible for building and operating the online businesses of Canada’s largest and most successful retailer. Based in downtown Toronto, we are an entrepreneurial, fast-paced, and collaborative team working towards transforming the way Canadians shop by creating leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, loyalty, and apparel spaces, and we’re only just getting started! To achieve these goals, we are looking for talented and passionate individuals who want to collaborate and solve challenging problems and make significant and lasting impact on Canadians.
Why Is This Role Important?
As a part of the Digital Team, the Copywriter reports to the Copy & Content Manager and is responsible for writing and editing creative, compelling, and engaging marketing copy that is optimized for ecommerce and digital channels. This role will predominantly support the Online Grocery business and work cross-functionally with stakeholders while creating and maintaining copy standards, executing creative copy, and following projects through an established workflow from concept to launch.
What You'll Do:
- Collaborate with Design and Marketing teams to create compelling content that supports overall digital goals and drives strong online brand identity and experience. Such content will be created for various communication channels, including (but not limited to):
- Marketing emails
- Onsite marketing creative
- Digital advertisements
- Social media marketing
- Apps and App Store descriptions
- Print advertising
- Manage process issues with teams to ensure timelines are met and the delivery of information is efficient
- Participate in and contribute to creative meetings and design reviews
- Work closely with multiple stakeholders to define the copywriting guidelines that reflect Loblaw brand standards
- Continually strive to understand the business needs of each project and combine with effective, unique copy and storytelling
- Coordinate copy translation and approvals from appropriate departments
- Maintain and update ecommerce content, researching industry practices
- Champion accessibility requirements
- Work with legal departments where applicable
Does This Sound Like You?
- Degree or diploma in Marketing, Communications or related discipline
- Exceptional English creative writing and editing skills
- Previous copywriting experience in retail, online, or ecommerce
- Strong conceptual thinking
- Outstanding attention to detail
- Ability to collaborate with a team and work autonomously in a fast-paced environment
- Ability to take direction and critique
- Ability to understand/apply/maintain brand tone of voice
- Ability to write in multiple voices, and work across multiple brands concurrently
- Experience working in an agile environment an asset
- Bilingual (English/French) an asset (but not mandatory)
*Please include a link to your copywriting portfolio or attach a few samples of your work to your application.
How you’ll succeed
At Loblaw Digital, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce. You will get to work with some of the best digital minds and will have the support of world class technologies to craft products our customers will love!
If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.
We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
What We Do
Welcome to Loblaw Digital! 👋
We’re responsible for building and operating the digital businesses of Canada’s largest and most trusted retailer, Loblaw Companies Limited. As a leading force in eCommerce, loyalty, and digital innovation, we're dedicated to creating the best experiences and designing apps that impact people across Canada. Located in downtown Toronto, our team is making waves in online grocery shopping, beauty and personal care, digital health, loyalty, and apparel, with even more innovation on the roadmap ahead.
Our people are at the heart of our best-in-class digital products. At LD, we believe that if we bring our differences to work, we can make an impact with the work. We want your authentic self, your unique skillset, and your growth mindset to contribute to our culture and advance our products and businesses. You'll have the opportunity to collaborate with some of the best minds while using world-class technology to craft groundbreaking products. Join us as we take the Loblaw legacy into the future
