The Digital Content Producer is responsible for producing, publishing, and managing timely, accurate, and engaging content across the station’s digital platforms, including the website, social media channels, mobile apps, YouTube, and email communications.
This role actively monitors breaking news, gathers information from official sources, and creates digital-first content that keeps audiences informed in real time. The Digital Content Producer collaborates with News, Sales, Promotions, and Station Management to ensure consistent messaging, audience engagement, and strong digital storytelling while maintaining journalistic integrity and brand standards.
Key Responsibilities
- Write, edit, and publish news stories and multimedia content for the station website and digital platforms.
- Manage and maintain all station social media platforms, including posting content, monitoring engagement, and responding to audience interaction when appropriate.
- Monitor breaking news and developing stories, gathering information from official sources and public officials when necessary.
- Conduct phone calls and outreach to law enforcement, public information officers, and other officials to confirm details and obtain updates on developing stories.
- Create and publish digital-first content across multiple platforms, including social media, YouTube, mobile apps, and newsletters.
- Review and edit reporter scripts, video, and multimedia assets for digital publication, ensuring clarity, accuracy, and adherence to journalistic standards.
- Update digital platforms throughout the day with breaking news, live updates, and timely information to keep audiences informed.
- Coordinate and execute digital promotions and contests in partnership with Sales, News, and Promotions teams.
- Maintain consistent brand voice and visual standards across all digital platforms.
- Track digital engagement and content performance metrics as directed by management.
- Communicate closely with newsroom staff and management to support daily news coverage and digital initiatives.
- Perform other duties as assigned by management.
Qualifications
- Bachelor’s degree in Journalism, Communications, Digital Media, or a related field preferred.
- Experience in digital journalism, news production, or multimedia content creation preferred.
- Strong writing, editing, and storytelling skills with exceptional attention to detail.
- Experience managing social media platforms and creating platform-specific content.
- Familiarity with content management systems (CMS), social media tools, and basic video editing.
- Ability to work quickly and effectively in a fast-paced, deadline-driven news environment.
- Strong communication skills and ability to collaborate across multiple departments.
- Demonstrated commitment to journalistic ethics, accuracy, and responsible reporting.
Physical Requirements / ADA Compliance
- Ability to sit or stand for extended periods while working at a computer.
- Capable of occasional lifting or moving of light equipment (up to 20 lbs).
- Visual acuity sufficient to work with computer screens and multimedia content.
- Ability to work flexible hours, including early mornings, evenings, weekends, and holidays as news coverage requires.
EEO AND INCLUSIVITY:
Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
About UsSinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates, and/or provides services to 178 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR, and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.About the TeamThe life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.Top Skills
What We Do
Sinclair Broadcast Group, Inc. is one of the largest and most diversified television broadcasting companies in the country. Sinclair owns and operates, programs or provides sales services to more television stations than anyone and has affiliations with all the major networks. In addition, Sinclair is the leading local news provider in the country, as well as a producer of sports content. Sinclair owns a multicast network, four radio stations and a cable network. Sinclair’s broadcast content is delivered via multiple-platforms, including over-the-air, multi-channel video program distributors, and digital platforms. Sinclair, either directly or through its venture subsidiaries, makes equity investments in strategic companies. Sinclair Broadcast Group, Inc. was founded in 1986, went public in 1995 and is traded on the NASDAQ Global Select Market under the ticker symbol SBGI. Throughout our history, Sinclair Broadcast Group has been at the forefront of industry-changing events and technological advances. Our vision and first-to-market mentality drives our ‘next generation’ thinking; stimulating conversations, innovating through our expertise, and advocating for the development of technology and evolving business models. As a leading over-the-air broadcast television company, our primary business is to engage consumers on multiple platforms with relevant and compelling news, entertainment and sports content, and to provide advertisers and business efficient means and value to connect with our mass audiences. We recognize the vital role broadcast television plays in branding and local content delivery, and therefore strive to constantly be at the forefront of leading edge technology and structures to advance the industry.
