Job Title: Digital Content & Operations Marketing Specialist - AI Mobile App (Contractor)
Location: Mountain View, California
Job Type: Full time, Contractor , On-site (4 days/week)
What You Will Do:
- Proficiency in written and spoken Mandarin is a must-have skillset
- Lead the localized operations and digital marketing of Millions of DAU AI app and other emerging AI-powered consumer products
- Stay on top of Gen Z culture and viral trends across TikTok, Instagram, Discord, Reddit, and beyond
- Own and execute end-to-end content and social media operations, including campaign planning, copywriting, design briefing, and performance analysis
- Propose and design in-app content ideas with strong local aesthetic sensitivity and creative instincts
- Collaborate with cross-functional teams to explore innovative AI product growth and engagement strategies
- Organize community-based activities such as college events, challenge campaigns, and digital activations
- Identify and manage partnerships with KOLs/KOCs to amplify reach and cultural resonance
- Drive fast-paced iteration and experimentation to improve user engagement, retention, and viral loops
- Support new AI product launches and iterate 0→1 growth operations
Preferred Qualifications:
- Deep familiarity with Gen Z internet culture and digital marketing across North America
- Strong visual and design sense; able to communicate effectively with designers or independently create mockups
- Experience in social media marketing, creator/influencer partnerships, or content operations
- Has a strong, proven success case in past digital marketing campaigns
- Proactive, resourceful, and comfortable operating in ambiguity
- Able to analyze campaign performance and user behavior to inform creative decisions
Culture Fit:
- Mission-Driven: You want to build culturally impactful products with cutting-edge AI
- Self-Starter: You find opportunities, solve problems, and get things done without waiting for direction
- Lifelong Learner: You're curious and always growing—creatively, strategically, and technically
- Team Player: You thrive in fast-moving teams, collaborate openly, and love building things together
Perks: We offer great benefits, including free yummy lunch and dinner every day!
Hourly rate range: $30-$35, negotiable
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What We Do
Located in the heart of Silicon Valley, Baidu USA is one of the R&D centers of Baidu, China’s largest search engine provider. Baidu USA’s team of elite, world-class researchers and engineers devote their time to tackling the most challenging, change-the-world projects in AI and related fields. Baidu USA is comprised of four groups: Baidu Research US, Intelligent Driving Group US, Baidu USDC and Smart Living Group US. At Baidu USA, we act with the nimbleness of a startup, but as a global company, have access to immense computing resources and data. This makes Baidu USA the best place for those working in AI to see their work developed and potentially deployed to hundreds of millions of users. The name Baidu was inspired by a poem written more than 800 years ago during China's Song Dynasty. Baidu, whose literal meaning is “hundreds of times,” represents a persistent search for the ideal.
