Digital Content & Marketing Specialist

Bismarck Motor Company — Honda, Nissan, Hyundai and Volkswagen dealer in Bismarck and Mandan, ND — a locally owned automotive dealership proud to serve our North Dakota community.

Our goal is to provide an exceptional automotive experience built around our guests, our employees and our community. We believe in doing business the right way, working together as a team and continually finding ways to improve the experience we provide.

Our mission is to exceed our customers’ and employees’ expectations and earn their loyalty for a lifetime.

Bismarck Motor Company is looking for a Digital Content & Marketing Specialist to join our marketing team. This is a hands-on role focused on content creation, social media management, short-form video and website content, along with supporting ongoing marketing initiatives.

At Bismarck Motor Company, our marketing isn't just about selling vehicles. It's about showing who we are, what we do and why we do it — from the experience we provide our guests and the people behind our dealerships to our involvement in the community and the products and services we offer.

You’ll help bring that story to life across our digital channels while keeping our content current, engaging and consistent.

• Create content: Capture and create engaging photos, videos, graphics, Reels, TikToks, Stories and other digital content that showcases our people, culture, guest experience, community involvement, vehicles, services and what makes Bismarck Motor Company different.

• Manage social media: Help manage Bismarck Motor Company’s presence across Facebook, Instagram, TikTok, YouTube and other social platforms.

• Plan & publish: Develop content ideas, write captions, schedule posts and keep fresh, relevant content consistently flowing across our brands.

• Tell our story: Find creative ways to communicate who we are, what we do and why — not just what we're selling.

• Stay on top of trends: Identify social media trends, sounds, formats and content opportunities that make sense for our brand and audience.

• Manage website content: Keep website promotions, specials, banners, photos, employee information and other content accurate, relevant and up to date.

• Keep monthly marketing moving: Help execute changing monthly campaigns, offers, priorities and messaging across digital channels.

• Engage with our audience: Monitor social media comments, messages, reviews and engagement and respond or route communication appropriately.

• Support events & community involvement: Help promote dealership and community events and capture content before, during and after events.

• Protect the brand: Maintain a consistent brand voice, messaging and visual style across digital platforms.

• Support marketing projects: Work closely with the Marketing Director on campaigns, graphics, internal communications, employee recognition and other marketing initiatives.

You don't need to check every box, but you'll be successful in this role if you are:

• Social-media savvy and comfortable with Facebook, Instagram, TikTok and YouTube

• Creative and naturally interested in content creation, storytelling and social media trends

• Comfortable shooting and editing short-form video content

• Able to see content opportunities in everyday moments — not just planned campaigns

• A strong writer who can create engaging social captions and clear website copy

• Highly organized with excellent attention to detail and time-management skills

• Able to manage multiple projects, recurring responsibilities and time-sensitive deadlines

• Comfortable in a fast-moving environment where promotions, priorities and content needs change frequently

• Outgoing and comfortable working with different people and departments to create content

The Perks We Offer:

∙ Health, Dental & Vision insurance

∙ Allstate benefits & 4% retirement contributions

∙ Paid sick and vacation leave

∙ Ongoing education & career development

∙ Parts, service & vehicle purchase discounts

∙ Logo apparel clothing discounts

∙ State-of-the-art facilities and technology

∙ Employee car wash at an unbelievable price

∙ Free lunch every Saturday

∙ Free coffee, tea, soda & water — all the hydration you need!

∙ Surprise goodies, food, company BBQs & parties you won’t want to miss!

Our Commitment to You:

∙ Unconditional dedication to your excellence

∙ Respect for what makes you unique

∙ Encouraging you to give back to your community

∙ Supporting your lifelong learning and growth

∙ Honesty and integrity in every decision

∙ Supporting you and your family