Assignment desk:
- Oversee daily operations of the assignment desk, including story development, logistics, and resource allocation.
- Manage breaking news coverage from initial tip through multi-platform execution.
- Supervise assignment editors, desk assistants, and digital producers.
- Coordinate field crews, reporters, photographers, and live units.
- Maintain strong relationships with law enforcement, public agencies, and community sources.
- Lead daily editorial meetings and contribute to long-term coverage planning.
- Ensure newsroom workflows maximize efficiency and urgency.
Digital EP:
- Develop and execute a comprehensive digital content strategy aligned with newsroom priorities.
- Oversee website, app, and social media publishing.
- Ensure timely posting of breaking news with continuous updates.
- Optimize headlines, SEO, push alerts, and social copy for engagement and discoverability.
- Monitor analytics to inform content decisions and audience growth strategies.
- Lead digital-first storytelling initiatives, including video, live streams, and emerging platforms.
- Ensure all content meets journalistic standards and brand voice.
- Hire, train, and mentor assignment desk and digital team members.
- Conduct performance evaluations and set measurable goals.
- Develop training programs focused on breaking news, SEO, analytics, and digital best practices.
- Foster a culture of urgency, innovation, accountability, and teamwork.
Qualifications:
- Newsroom experience, ideally leadership at the assignment desk/digital team
- Strong news judgement and breaking news experience
- Proven success managing multi-platform content strategies.
- Deep understanding of SEO, social media algorithms, and audience analytics tools.
- Experience with CMS platforms, publishing workflows, and live streaming tools.
- Excellent communication, organizational, and decision-making skills.
- Ability to work flexible hours, including nights and weekends as news demands.
Preferred skills:
- Experience in a fast-paced local television newsroom.
- Knowledge of digital monetization strategies.
- Crisis management and emergency coverage leadership.
- Strong coaching and team development background.
Physical Requirements:
- Ability to work at a computer for extended periods
- Occasional travel may be required
- Reasonable accommodations will be provided in accordance with ADA guidelines
Top Skills
What We Do
Sinclair Broadcast Group, Inc. is one of the largest and most diversified television broadcasting companies in the country. Sinclair owns and operates, programs or provides sales services to more television stations than anyone and has affiliations with all the major networks. In addition, Sinclair is the leading local news provider in the country, as well as a producer of sports content. Sinclair owns a multicast network, four radio stations and a cable network. Sinclair’s broadcast content is delivered via multiple-platforms, including over-the-air, multi-channel video program distributors, and digital platforms. Sinclair, either directly or through its venture subsidiaries, makes equity investments in strategic companies. Sinclair Broadcast Group, Inc. was founded in 1986, went public in 1995 and is traded on the NASDAQ Global Select Market under the ticker symbol SBGI. Throughout our history, Sinclair Broadcast Group has been at the forefront of industry-changing events and technological advances. Our vision and first-to-market mentality drives our ‘next generation’ thinking; stimulating conversations, innovating through our expertise, and advocating for the development of technology and evolving business models. As a leading over-the-air broadcast television company, our primary business is to engage consumers on multiple platforms with relevant and compelling news, entertainment and sports content, and to provide advertisers and business efficient means and value to connect with our mass audiences. We recognize the vital role broadcast television plays in branding and local content delivery, and therefore strive to constantly be at the forefront of leading edge technology and structures to advance the industry.
