JOB TITLE: Digital Content Manager
DEPARTMENT: E-Commerce
REPORTING TO: Senior Manager Design & Content
Who You Are:
Digital Content Manager is responsible for overseeing the end-to-end E-commerce studio production as well as leading the planning, creation and optimisation of digital content across the website – working closely between Brand and Ecom.
This role is pivotal in shaping brand storytelling, driving customer engagement, and making data driven decisions on aligning business and creative objectives. Cross-collaboration around multiple stakeholders to bring plans together in timely manner around seasonal campaigns, product launches, and customer trends.
What You’ll Do:
- Own the end-to-end planning, creation and delivery of content across all customer-facing channels
- Responsible for working between the studio and brand team to develop leading content
- Manages ecommerce photography budgets, submission and approval of all photography invoices
- Oversee relationship and work-flow with the studio and creative agencies
- Oversee content strategy for regional roll-out including homepage, CRM and site-wide updates
- Collaborate closely with teams on content learnings and CVR improvement requirements
- Tracking and reporting insights through GA and / or other analytical platforms
- Making sure all channels are up to date with the latest campaign and marketing imagery
- Continually monitor competitor activity and relevant creative sources for inspiration
- Manage workflow and career development of the Content Assistant and Digital Copywriter
Position Responsibilities:
- Site 360 content and copy plans
- Lead website content optimization
- Balance data with brand image
- Manage SFCC content deployment
- Present strategies to stakeholders
- Team management, mentoring, task prioritization.
- Own Photography budgets & vendor relations
KPI’S:
- On‑time content deployment
- Content engagement and insights
- AI project delivery & efficiency gains
- Budget adherence
You’ll Need to Have:
- Highly organised with attention to detail across both creative and commercials needs
- Comfortable working in excel as well as digital native tools i.e. Asana, Figma, Google Analytics
- Proven content production experience within an E-Commerce environment or luxury brand
- Outstanding creative eye with the ability to demonstrate clear understanding of brand identity
- As well as a creative mind, the role requires the ability analyse and draw meaningful conclusions
- Working knowledge of HTML, CMS systems, CSS and email design
We’d Love to See:
- Strong project management and analytical skills preferable
- Excellent written and verbal communications skills
- Exceptional organisational skills
- Innovative problem solver and creatively-driven
- Good people management skills with the ability to multitask and motivate
- Line management experience of content producers and co-coordinators essential
- Strong, energetic character able to team lead and positively communicate strategic ideas and adapt to changing requirements effectively
JC Perks:
- Generous annual leave
- Product allowance
- Cross-brand discount
- Exclusive employee sales
- Private healthcare
- Pension and life insurance
- Employee assistance programme
At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V
About Us:
Jimmy Choo encompasses a complete luxury accessories brand. Women’s shoes remain the core of the product offer, alongside handbags, small leather goods, scarves, sunglasses, eyewear, belts, fragrance and men’s shoes. CEO Hannah Colman and Creative Director Sandra Choi together share a vision to create one of the world’s most treasured luxury brands. Jimmy Choo has a global store network encompassing more than 200 stores and is present in the most prestigious department and specialty stores worldwide. Jimmy Choo is part of the Capri Holdings Limited luxury fashion group.
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The Company is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.
At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at [email protected].
In compliance with certain Pay Transparency laws, employers are required to disclose a compensation range. The range for this position will vary based on role requirements, skill set, and years of experience. Please note that for salaried roles, the figures reflect full-time equivalency, while for hourly roles, the figures represent the applicable hourly rate.
Compensation Range:
40,000.00 - 45,000.00 GBPSkills Required
- Proven content production experience in an e-commerce environment or luxury brand
- Strong organizational skills and attention to detail
- Creative understanding of brand identity
- Ability to analyze data and draw meaningful conclusions
- Working knowledge of HTML, CMS systems, CSS, and email design
- Proficiency with Excel, Asana, Figma, and Google Analytics
- Line management experience of content producers and coordinators
- Strong written and verbal communication skills
- People management, mentoring, multitasking, and team leadership skills
- Strong project management and analytical skills
- Innovative problem-solving ability
Capri Holdings Limited Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Capri Holdings Limited and has not been reviewed or approved by Capri Holdings Limited.
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Wellbeing & Lifestyle Benefits — Employee merchandise discounts across Michael Kors, Jimmy Choo, and Versace are highlighted as a standout perk, with cross-brand access and exclusive employee sales. Wellness initiatives (including EAP and wellness programs) further add to the non-cash package.
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Healthcare Strength — Medical, dental, and vision coverage is paired with life and disability insurance, wellness initiatives, and an Employee Assistance Program. Company materials also note offerings like fertility support and gender-affirming care in the U.S., rounding out the health suite.
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Parental & Family Support — Paid parental leave is explicitly listed in filings and brand pages, with notes of strong maternity/paternity programs in the U.S. Company disclosures frame parental leave as available for all parents.
Capri Holdings Limited Insights
What We Do
CAPRI HOLDINGS is a global fashion luxury group consisting of iconic, founder-led brands Versace, Jimmy Choo, and Michael Kors. Our commitment to glamorous style and craftsmanship is at the heart of each brand, as we design innovative products across the full spectrum of fashion luxury categories. The unique DNA and heritage of each brand, combined with the diversity and passion of our people, and our dedication to clients and communities, define our success.
