Digital Content Director

Reposted 4 Days Ago
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Idaho Falls, ID, USA
In-Office
Senior level
Digital Media • News + Entertainment
The Role
Lead digital operations for a regional news station: manage website, app, and social platforms; drive breaking news coverage; assign newsroom tasks; produce interactive and livestream content; train staff on digital best practices; track metrics and collaborate with sales to monetize digital offerings.
Summary Generated by Built In
Job Summary & Responsibilities

Digital Content Director – NPG of Idaho

Job Posting



Looking for a career that not only keeps you updated but also helps you stay ahead of the curve on what's happening in your neighborhood?  We have the job for you.

KIFI Local News 8 is looking for a highly motivated candidate to oversee digital operations across multiple platforms. 


KIFI Local News 8 is the news leader for eastern Idaho and western Wyoming.  Our main offices are located in Idaho Falls.


The Digital Content Director (DCD) is part of the news management team and will be expected to help lead the overall, day-to-day operation of our winning news website. The DCD must have strong news judgment and the ability to multi-task and succeed under pressure. The ideal candidate will embrace coaching, mentoring, and inspiring staff with a digital-first mentality. We are looking for a news junkie who wants to win on daily coverage and who constantly thinks outside of the box to make our coverage stand out. The candidate will also have a deep understanding of leading by example.


Duties and Responsibilities:

  • Manage station website, app, and social media platforms.
  • Lead in getting breaking and developing news on digital platforms with little oversight.
  • Work closely with reporters and photographers to ensure daily digital deadlines are being met.
  • Produce interactive content on station websites and social channels.
  • Recognize and execute livestream and video opportunities.
  • Communicate daily deadlines to newsroom employees and assign tasks to newsroom staff as necessary (e.g. breaking news) to ensure daily production deadlines are met.
  • Work closely with News Managers to manage daily content by monitoring scanners and making calls to confirm information.
  • Responsible for leading ongoing digital training for all news staff.
  • Track digital metrics daily and work closely with the News Director to make necessary adjustments.
  • Work with the Director of Sales and Director of Digital Sales to execute on revenue opportunities.
  • Possess working knowledge of web standards and protocols.
  • Additional responsibilities as assigned by news management. 

Required Qualifications:

  • BS/BA Degree, preferably in journalism or communications.
  • Must have prior news experience for a TV, print or digital operation.
  • Sound news judgment and a solid understanding of legal liabilities.
  • Understanding of digital audience needs and expectations.
  • HTML and CMS experience.
  • Possess the ability to thrive under pressure.
  • Must be a “big picture” thinker constantly searching for ways to differentiate content and coverage on all platforms.
  • Must possess strong “people skills” to work with staff of all levels and respond to inquiries from viewers and officials in a professional manner.
  • Excellent verbal, written, and analytical skills.
  • Must be willing to respond to the station at any time for breaking news.

Benefits: We provide a benefit package that includes Health, Dental, Vision, FSA, HSA, Company-paid Life & AD&D. Supplemental Life and Disability insurances are available. Additional offerings are 401(k) with employer match, Paid Time Off, Employee Assistance Program, Referral Program and Tuition Reimbursement, and other additional benefits.



Successful candidates must pass a background check, including MVR and drug test.


When applying for this position, please include a cover letter and resume.  Please indicate your referral source.


Skills Required

  • BS/BA Degree (preferably in journalism or communications)
  • Prior news experience for a TV, print or digital operation
  • Sound news judgment and solid understanding of legal liabilities
  • Understanding of digital audience needs and expectations
  • HTML experience
  • CMS experience
  • Working knowledge of web standards and protocols
  • Ability to thrive under pressure and respond to breaking news at any time
  • Strong people skills to work with staff and respond professionally to viewers and officials
  • Excellent verbal, written, and analytical skills
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The Company
HQ: Saint Joseph, MO
4 Employees

What We Do

We are the local FOX, ABC, CW, and Telemundo affiliate for the Yuma - El Centro DMA

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