Digital Content Creator

Description

US Auto Trust is one of California's fastest-growing automotive groups, representing an exceptional portfolio of world-renowned luxury and performance brands, including Ferrari, Lamborghini, Aston Martin, and Cadillac.

We are seeking a talented and creative Digital Content Creator to join the Ferrari Dallas team.  In this role, you will be responsible for producing high-quality visual and written content that enhances the dealership's online presence and aligns with the Ferrari brand. You will create compelling photo and video content, manage social media storytelling, and work closely with the marketing and sales teams to drive engagement and brand awareness.

Responsibilities:

· Plan, shoot, and edit photo and video content for use on social media, YouTube, website, email campaigns, and more

· Develop creative concepts that highlight vehicles, events, lifestyle, behind-the-scenes, and customer experiences

· Maintain a consistent brand voice and visual style in all content, aligned with Ferrari's global standards

· Write engaging captions, headlines, and social media copy

· Manage and grow dealership social media accounts (Instagram, TikTok, Facebook, YouTube, etc.)

· Capture and edit content for new vehicle arrivals, deliveries, service moments, and dealership events

· Coordinate with sales and service teams to schedule shoots and gather content needs

· Monitor content performance and make recommendations to improve engagement and reach

· Stay up to date with digital trends, automotive media, and Ferrari brand campaigns

· Maintain organized digital asset libraries

· Shoot available inventory and upload for editing prior to posting to the website

· Shoot and record Ferrari Dallas events for social media as well as for the marketing team 

· Shoot and record client deliveries and upload to shared files for record keeping

What We Offer:

• Comprehensive Benefits Package (Medical, Dental, Vision)
• 401(k) Plan with Company match
• Paid Time Off (Vacation, Sick, Holidays)
• Career growth within a luxury automotive group representing iconic global brands

Requirements

· 2+ years of experience in content creation, videography, photography, or digital marketing

· Strong portfolio showcasing video and photo work — ideally with luxury, automotive, or lifestyle brands

· Proficiency in Adobe Creative Suite (Premiere Pro, Photoshop, Lightroom, etc.) or similar editing tools

· Skilled in camera operation, lighting, audio, and post-production

· Deep understanding of social media platforms and content best practices

· Ability to balance creative vision with brand consistency and strategic goals

· Strong time management skills and ability to meet deadlines

· Highly professional demeanor when interacting with clients, customers, and staff

· Valid driver’s license and ability to work around high-value vehicles with care and attention