In 2025, USA Today recognized Primerica as a Top Workplace USA for the fifth year in a row, and Newsweek named Primerica one of America’s Greatest Workplaces for Diversity for the second consecutive year. In 2024, the Atlanta Journal-Constitution named Primerica as a Top Workplace for the eleventh consecutive year, and Forbes recognized Primerica as one of America’s Best Employers for Women for the fifth year in a row. In addition, for the tenth time Primerica has been voted a Best Employer by Gwinnett Magazine. Primerica is a great place to work! Join our team to experience what it’s like to work at “one of the best places to work in the metro Atlanta”.
About this PositionThe Digital Communications Specialist is responsible for supporting company-wide, multi-channel communication efforts targeted at over 150,000 Primerica sales force members in US, Canada, Puerto Rico and Guam for company news, events, services, products and software tools. The Digital Communications Specialist will help create, support, execute, and measure the success of a variety of communications. Deliverables may include: emails, app notifications, text messages, product announcements, release notes, newsletters, technical and operational internal announcements, etc. Attention to detail and the ability to follow complex, yet well-defined processes and procedures are crucial to a candidate’s success in this position. The successful candidate also maintains a current understanding of email marketing best practices, standards, trends and applies them to the execution of Primerica’s communication efforts.The estimated salary range for this role is: 70K - 90K USD AnnualResponsibilities & Qualifications
Responsibilities
- Execution: Perform day-to-day communication execution activities including, but not limited to:
- Intake and management of multiple communications requests from across the company with varying deadlines
- Write HTML/CSS code; set-up, scheduling, testing and troubleshooting inbox rendering of messages; follow detailed procedures for setup and review of all communications.
- Create HTML templates; maintain system logos and graphics to support communication efforts.
- Manage approval workflow through internal and requestor review phases.
- Work with a variety of internal partners such as graphics designers, writers, instructional designers, business analysts, quality assurance analysts, programmers, and executives as needed.
- Testing: Ongoing testing for continuous improvement, drawing on best practices from marketing research and knowledge.
- Troubleshoot technical issues related to HTML templates, list segmentation and other aspects of message execution or marketing platform usage.
- Integrate text and graphics into system templates which often requires adjustment to HTML coding and consistent testing of results and rendering.
- Monitoring/Analysis: Monitoring/analyzing communications performance and engagement activity.
- Reporting: Presentation of engagement statistics as requested by various departments to help them understand the results of their communication efforts.
- Research: Understand the dynamics of marketing campaigns, the digital behavior of audience segments, marketing best practices/standards/trends through competitive landscape analysis to recommend new communication and marketing tactics.
Requirements
Bachelor’s degree in communications, marketing or related field
Minimum 5 years experience in communications or marketing efforts using standard email automation & marketing tools
Experience with push notifications is a plus
Intermediate to advanced understanding and experience with HTML / CSS with ability to troubleshoot rendering and display issues as well as develop standard HTML/CSS templates; Experience with responsive coding and optimization for both web and mobile devices
Knowledge of email rules and regulations, including CAN-SPAM, CASL, blacklisting
Extraordinary attention to detail
Ability to consistently follow complex processes and procedures
Ability to manage and work on multiple projects with competing priorities
Strong communicator, excellent written, presentation, and interpersonal skills
Ability to work in a team-oriented, collaborative environment; a helpful attitude and a strong desire to learn
Must be able to self-initiate activities and coordinate tasks with minimal supervision
Highly proficient with Adobe Creative Suite (Dreamweaver, Illustrator, Photoshop, and Acrobat)
Proficient with Microsoft Office Suite (Word, Excel, PowerPoint)
Hybrid role
Location: Duluth, GA
FLSA status:
This position is exempt (not eligible for overtime pay):
Day one health, dental, and vision insurance
401(k) Plan with competitive employer match
Vacation, sick, holiday and volunteer time off
Life and disability insurance
Flexible Spending Account & Health Savings Account
Professional development
Tuition reimbursement
Company-sponsored social and philanthropy events
It has been and will continue to be the policy of Primerica, Inc., and its subsidiaries to be an Equal Opportunity Employer. We provide equal opportunity to all qualified individuals regardless of race, sex, color, religious creed, religion, national origin, citizenship status, age, disability, pregnancy, ancestry, military service or veteran status, genetic or carrier status, marital status, sexual orientation, or any classification protected by applicable federal, state or local laws.
At Primerica, we believe that diversity and inclusion are critical to our future and our mission – creating a foundation for a creative workplace that leads to innovation, growth, and profitability. Through a variety of programs and initiatives, we invest in each employee, seeking to ensure that our people are not only respected as individuals, but also truly valued for their unique perspectives.
Top Skills
What We Do
Primerica is a leading financial services company in North America, with more than 2,000 corporate employees who support more than 129,000 licensed independent representatives providing financial education and offering financial products and services to their clients. Primerica has been operating for more than 40 years and is publicly traded on the New York Stock Exchange (NYSE) under the symbol "PRI."
Primerica’s focus is on serving the needs of middle-income consumers by providing products such as term life insurance, mutual funds, annuities, and more. In addition to the products and services we offer, Primerica also offers entrepreneurial-minded individuals the opportunity to build their own financial services business. More information about Primerica's Business Opportunity can be found on www.primericabusinessopportunity.com.
Headquartered in Duluth, Georgia, Primerica operates throughout the U.S., Canada, and the territories of Puerto Rico and Guam. We believe financial security should be possible for everyone, so we strive to meet families where they are today and help them be better prepared for their future.
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