The Role
Manages HBM Nigeria’s digital communications, content strategy, websites, social media, intranet, campaigns, and digital analytics. Responsibilities include writing, editing, proofreading, SEO, audience research, content calendars, agency and vendor management, brand alignment, online reputation management, and performance reporting. The role collaborates cross-functionally to create engaging content, promote products, increase digital visibility, and ensure consistent communications across internal and external channels.
Summary Generated by Built In
The Digital
Communications and Content Manager is responsible for managing all internal and
external content as well as the digital media strategies and platforms for HBM
Nigeria Plc. The role holder will manage agencies contracted to provide graphic
designs and print services. The role holder will work closely with other
colleagues from multiple departments/functions to ensure that all key aspects
of the operations are appropriately and fairly represented in all content. The
role holder is also responsible to meet or exceed set targets while ensuring
good quality, efficiency and consistency of messages that are aligned to the
corporate brand of the company.
JOB
RESPONSIBILITIES
- Develop and
manage all aspects of HBM Nigeria’s digital strategy including and websites,
social media, digital tools and the intranet and monitor its effectiveness.
- Analyze
relevant data and metrics, identifying new technologies and trends, and budget
planning.
- Work and
collaborate with other teams to promote HBM Nigeria’s products to the public
using digital channels.
- Collaborate
and work with teams to support HBM Nigeria’s efforts in Commercial (Sales &
Marketing).
- Position
HBM Nigeria’s website as a marketing tool and work with the brand team to
ensure that the company’s image is
projected positively to the public.
- Grow HBM
Nigeria’s communities on Social media, collaborate with colleagues on digital
initiatives and campaigns to achieve visibility, reach and robust impressions.
- Planning,
management, monitoring & maintenance of websites including: main site, campaign
sites, landing pages and microsites.
- Manage the
day-to-day posting and advertising on social media – Facebook, Twitter,
Instagram, Linkedin and Youtube.
- Increase
traffic to and SEO of the HBM Nigeria main website and support internal
communications on driving traffic to the country intranet by developing a
digital content strategy.
- Content
creation: Write new content for social media posts, blogs and e-newsletters as
needed.
- Creative
support for teams within the business including designing graphics, video
production, e-fliers, script writing etc. as required.
- Manage the
Digital agency and consultants as required in line with HBM Nigeria standards
and procedures.
- Create a
social media and digital communications strategy for HBM Nigeria and ensure
that all messages are consistent across all social media channels.
- Develop and
manage an integrated communications approach using various online tools in
relevant social media platforms.
- Conduct
research, develop concepts and write compelling articles to successfully
position and promote HBM Nigeria Plc on digital media platforms.
- Research
and reports on industry, peer company news and announcements and digital and
social media trends for the Organization.
- Serve as
managing editor of digital communication materials; creating targeted contents
aimed at various stakeholders.
- Interface
with, and support, various functions to devise and develop social media
campaign aimed at specific target audiences.
- Create and
evaluate proposals for new ways to engage the social media towards ensuring
increased visibility for HBM Nigeria Plc’s corporate and product brands.
- Ensure HBM
Nigeria Plc’s approved digital content is available on cloud based applications for easy access to all stakeholders.
- Manage HBM
Nigeria’s image and video bank.
- Manage
corporate accounts in social media and ensure digital analysis for tracking,
measuring and reporting data and traffic in order to evaluate impact on
business objectives.
- Develop,
roll-out and manage conflict resolution procedure in response to negative
online feedback and to ensure quick resolution.
- Optimize
existing channels and creatively develop new ones when required.
- Other tasks
as required.
CONTENT
- Develop,
maintain and adjust content strategies and imperatives detailing the
appropriate communication across HBM Nigeria Plc’s operations in Nigeria to
relevant internal and external audiences
- Communicate
the content strategy, tactics, and plan progress to internal business partners
- Develop and
maintain weekly and monthly content calendars for internal and external
audiences
- Coordinate
collaboration with internal and external sources; compile necessary materials
required for content development; participate in meetings to facilitate content
discussion and ensure appropriate content development process is followed
- Ensure
adequate reviews of all contents for accuracy; manage and facilitate the
internal and external content review process, including review and adjudication
of comments
- Master and
maintain up to date knowledge of good content development practices and
regulatory requirements; apply them in daily activities, including strategy
development, tactical execution, team management
- Develop and
maintain tools and processes, including efficient and effective tracking
systems for content development
- Manage
agencies, consultants, writers according to HBM Nigeria stated procedures
- Develop key
communication objectives to drive credible, fair balanced, timely publications
- Coordinate
cross functional publication team meetings and activities
- Conduct
audience research to understand target audience and optimize content
accordingly
- Ensure
timelines are met and quality standards are upheld
Requirements
Education / Qualifications
- Bachelor’s degree, preferably in Communications, Marketing, Public Relations, Journalism, or a related field.
- Advanced degree or relevant professional certification is an added advantage.
- Minimum of 5 years’ relevant professional experience, with at least 2 years’ experience in content planning and development.
- Demonstrable hands-on experience and expertise across multiple social media platforms and digital communication channels.
- Excellent written and verbal communication skills.
- Strong knowledge of relevant internal and external guidelines, standards, and best practices governing content development and digital communications.
- Proficiency in design software, digital content creation tools, and online collaboration/data-sharing platforms.
- Demonstrated ability to work effectively with cross-functional teams and stakeholders.
- Experience in vendor management and coordination of external creative/content partners.
- Ability to build and maintain strong working relationships and networks across the organisation.
- Strong creative and strategic thinking skills, with the ability to translate business objectives into engaging content.
- Ability to develop, write, edit, and proofread content in line with organisational brand guidelines and tone of voice.
- Strong writing, editing, proofreading, and attention-to-detail skills.
- Ability to work effectively both independently and as part of a team.
- Strong organisational and time-management skills, with the ability to prioritise multiple deliverables and meet deadlines.
- Proficiency in current design and content creation software.
- Familiarity with content management systems, social media management platforms, and digital analytics tools.
BenefitsAt HBM Nigeria, our people are passionate about finding better ways to build. We embrace innovation, continuous improvement and a pioneering spirit, while working as trusted partners to create better solutions and experiences for our customers, communities, and colleagues.
Your HBM Nigeria Experience
At HBM Nigeria, there is endless opportunity for you to play your part. Whether you are in a technical, managerial, or frontline role, you can shape a career that works for you. With us you’ll have the chance to embrace the passion we share for our planet. You’ll be encouraged to seek out diverse perspectives, share your ideas and build the skills and connections you need to perform at your best. Because it’s only when we work together in a culture where everyone thrives that we can build the world we all want to live in.
Skills Required
- Bachelor’s degree, preferably in Communications, Marketing, Public Relations, Journalism, or a related field
- Minimum of 5 years of relevant professional experience
- At least 2 years of experience in content planning and development
- Hands-on experience across multiple social media platforms and digital communication channels
- Excellent written and verbal communication skills
- Knowledge of guidelines, standards, and best practices for content development and digital communications
- Proficiency in design software, digital content creation tools, and online collaboration or data-sharing platforms
- Experience working with cross-functional teams and stakeholders
- Experience managing vendors and external creative or content partners
- Ability to develop, write, edit, and proofread content according to brand guidelines
- Strong creative, strategic thinking, organizational, and time-management skills
- Familiarity with content management systems, social media management platforms, and digital analytics tools
- Advanced degree or relevant professional certification
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The Company
What We Do
Lafarge Africa Plc manufactures, markets, and sells cement and other cementitious products in Nigeria, offering aggregates, ready-mix concrete, and mortar solutions.
