Digital Communication & Content Specialist

We are seeking an experienced and talented “Digital Communication & Content Specialist” to join our marketing team. The successful candidate will be responsible for writing compelling and optimized content for our website and other digital platforms. 

What you'll be doing

• You will be responsible for planning and managing digital communications activities in alignment with brand strategies and goals,
  

• You will be supporting the management of relations with digital media (e-mail,sms, push notification etc.), social media, PR and content-creation agencies,
  

• You will be the creator of strategies and projects to enhance brand value and visibility on digital platforms, content platform and social media channels,
  

• You will be responsible for performance evaluation, technical development, and areas of improvement of digital communications campaigns,
  

• You will be analyzing data collected from search engine optimization tools and interpret this data by employing analytical thinking skills to improve user experience,
  

• And most importantly, you will be making a key investment in your future by joining a great and dynamic team,
  

• Following the digital marketing activities of competitors and new emerging technologies (such as ChatGPT AI.)
  

• Having basic SEO knowledge and using SEO tools (Semrush, SurferSEO, Ahrefs, Keyword Planner etc.)
  

• Making sector and market analyzes and producing new digital content and developing projects according to the results of these analyzes,
  

• Management of website and blog site content and writing new SEO compatible content,
  

• To follow and apply updated social media rules, design trends, the latest trends used in digital marketing.
  

Requirements

• At least a bachelor’s degree from the faculty of Business, Economics, Engineering or Communications of a reputable university,
  

• Professional proficiency in English. Any other language is a plus, 
  

• 2+ years of experience in the digital communication and content production/development,
  

• An enjoyment of keeping abreast of the ever-evolving world of technology and its trends,
  

• An awareness about the critical business importance of agile work, responsibility, planning, and reporting,
  

• The ability to manage assigned tasks in a solution-oriented manner and with effective communication,
  

• Proficiency in Word, PowerPoint, and Excel,
  

• Understanding of SEO tools such as Ahrefs, SEO Monitor, Semrush and Crazy Frog and Wordpress,
  

• Strong communication and interpersonal skills,
  

• Collaborative and team-oriented approach,
  

• Analytical, systematic, creative and innovative thinking,
  

• High personal awareness,
  

• Improved follow-up and process monitoring skills,
  

• Online content production, brand and media management experience,
  

*Personal data of *Viravira Teknoloji ve Turizm A.Ş (“Viravira”) contained in the applications submitted for this job posting are processed by Viravira. You can find detailed information about the processing of personal data here.