Digital Commercial Product Analyst

Job Summary

Works in tandem with the Digital and Technology teams and various lines-of-business across the organization to execute on an effective digital strategy and to help drive the evolution of Digital at Synovus. Gathers detailed business requirements from internal stakeholders and third party vendors that directly inform the product development roadmap. Anticipates organization or customer needs for the commercial and/or consumer vertical. Analyzes data, solves problems, and collaborates with technology delivery teams within an Agile framework for development.

Job Duties and Responsibilities

• Understands the why behind each product feature and works with the Product Managers to understand the roadmap, prioritization and supporting KPIs.
• Stays in sync with and provides support to the Product Manager in executing and delivering on product roadmap commitments.
• Keeps abreast of market trends, Synovus's digital channels, customer feedback and analytics to inform a strong understanding of the broader business, technology, digital/mobile marketplace.
• Understands cross-functional dependencies to help guide business units and other stakeholders in the gathering of their requirements.
• Uses analytics to monitor product KPIs and to ensure success metrics are met. Identifies opportunities for product enhancements based on results.
• Advocates a customer centric mindset through closely partnering with the UI/UX team on design and POCs.
• Serves as the day-to-day contact for the Scrum team on clarification of requirements, drives backlog refinement and ensures user story readiness with clearly defined acceptance criteria on a recurring basis.
• Translates customer and business requirements into use cases and stories to guide product design and development for programs that cut across different businesses and channels.
• Reviews and triages customer issues escalated from support partners.
• Develops procedures and training content for new features and processes.
• Stays abreast of the latest market trends.
• Each team member is expected to be aware of risk within their functional area. This includes observing all policies, procedures, laws, regulations and risk limits specific to their role. Additionally, they should raise and report known or suspected violations to the appropriate Company authority in a timely fashion.
• Performs other related duties as required.

The information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Synovus is an Equal Opportunity Employer committed to fostering an inclusive work environment.

Minimum Education:

• Bachelor's degree in a related field or an equivalent combination of education and experience.

Minimum Experience:

• Two years of experience in digital products, channels and programs including experience in technical product solutioning and/or development; moving complex bodies of work from concept to launch; working cross-functionally; and building strong internal and external relationships.

Required Knowledge, Skills, & Abilities:

• Familiarity with current and emerging digital technologies
• Strong data analysis and problem-solving skills
• Ability to generate bold and innovative digital ideas to support company growth and objectives
• Ability to translate customer and business requirements into use cases and user stories to guide UI/UX product design and development
• Strong relationship building, collaboration and leadership skills
• Strong verbal and written communication and presentation skills
• Strong analysis skills to evaluate business and technical feasibility
• Proficiency using Microsoft Office software products