Digital Commerce Operations Manager

Posted 2 Days Ago
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Rockford, MI, USA
In-Office
Mid level
Fashion • Retail • Wearables
The Role
The Digital Commerce Operations Manager drives the operating model for digital commerce, optimizing workflows, leading cross-functional initiatives, and ensuring timely execution of launches and peak planning. The role demands strong analytical and organizational skills, collaborating with various teams to achieve operational efficiency and customer experience goals.
Summary Generated by Built In
Wolverine World Wide, Inc. (NYSE:WWW) is one of the world’s leading designers, marketers, and licensors of footwear and apparel; It’s global footprint spans 170 countries and territories. The Company’s portfolio includes Merrell®, Saucony®, Sweaty Betty®, Hush Puppies®, Wolverine®, Chaco®, Bates®, HYTEST®, and Stride Rite®. The Company is also the global footwear licensee of brands Cat® and Harley-Davidson®.
Wolverine Worldwide is driven by a Vision to Make. Every Day. Better. for its consumers, partners, communities, and shareholders.
In 2025, the Company was recognized by Footwear News as Company of the Year, by Forbes as one of America’s Dream Employers, America’s Best Employers for Women, and America’s Best Employers for Company Culture, and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally.
Wolverine Worldwide is a Certified™ Great Place To Work®.
The Manager of Digital Commerce Operations is responsible for driving the digital commerce operating model and leading difficult, visible cross functional initiatives across the digital ecosystem. Operating at the intersection of Technology, Strategy, Marketing, Analytics, Commercial, and Operations teams, this role executes through disciplined operating rhythms, and clear governance.
This role supports how digital commerce gets done- supporting alignment to commercial priorities, operational efficiency, and consistent execution against revenue, margin, and customer experience goals.

Primary Duties:

  • Lead difficult, cross‑functional initiatives that span the digital commerce ecosystem from strategy through execution.

  • Identify opportunities to optimize end‑to‑end workflows by simplifying processes, improving governance, and leveraging technology enablement.

  • Own and evolve the digital commerce operating model, including operating rhythms, milestone governance, decision forums, and escalation paths.

  • Lead end‑to‑end Peak Planning for digital commerce, partnering with Commercial, Marketing, Analytics, Supply Chain, and Customer Service teams.

  • Own peak readiness timelines, assumptions, risk tracking, and mitigation planning across traffic, conversion, promotions, inventory, fulfillment, and CX.

  • Own Launch Readiness planning across new product launches, platform capabilities, campaigns, and key initiatives.

  • Establish launch milestones, readiness criteria, and go/no‑go checkpoints across Technology, Creative, Marketing, Analytics, and Operations.

  • Ensure launches are executed on time, with clear ownership, performance expectations, and post‑launch measurement plans.

  • Performs duties consistent with the company’s AAP/EEO goals and policies.

  • Performs other duties as required/assigned by manager.

Knowledge, Skills and Abilities Required:

  • 3-5 years of digital commerce operations experience

  • Proven experience designing and implementing operating models, execution rigor, and driving complex cross-functional initiatives.

  • Strong analytical skills with the ability to interpret operational and digital performance data and translate insights into action.

  •  Exceptional organizational, communication, and stakeholder management skills. Proven ability to collaborate cross-functionally and translate feedback into scalable, business-aligned solutions.

  •  Proven ability to influence across levels and functions without formal authority, aligning stakeholders and driving decisions and outcomes in a matrixed environment.

  •  Comfortable navigating ambiguity and complexity; able to create structure and momentum.

Working Conditions:

Normal office environment. Some travel may be required.

Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.

#LI-KD

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.

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The Company
HQ: Rockford, MI
3,466 Employees
Year Founded: 1883

What We Do

Founded in 1883 on the belief in the possibility of opportunity, Wolverine World Wide, Inc. (NYSE: WWW) is one of the world’s leading marketers and licensors of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel. Through a diverse portfolio of highly recognized brands, our products are designed to empower, engage and inspire our consumers every step of the way. The company’s portfolio includes Merrell®, Sperry®, Hush Puppies®, Saucony®, Wolverine®, Keds®, Stride Rite®, Chaco®, Bates®, and HYTEST®. Wolverine Worldwide is also the global footwear licensee of the popular brands Cat® and Harley-Davidson®. Based in Rockford, Michigan, for more than 130 years, our products are carried by leading retailers in the U.S. and globally in approximately 170 countries and territories.

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