Digital Campaign Manager

Let's Write Africa's Story Together!

Old Mutual is a firm believer in the African opportunity and our diverse talent reflects this.

Job Description

• Hands-on experience managing campaigns across multiple platforms.
• Familiarity working with Google online marketing SaaS products (Google Analytics, Google Tag Manager, DV360)
• Direct experience managing paid social media advertising on Facebook, LinkedIn, Tik Tok & Twitter.
• Experience in application of landing pages best practices and CRO.
• Google AdWords and Facebook Blueprint certification a big plus.
• Working knowledge of l CMS, HTML, and CSS a plus.
• Strong analytical skills and comfort breaking down and attacking open ended problems.
• Excellent verbal and written communication skills used to build strong relationships inside and out of the organization.
• Strong project management skills: ability to juggle multiple projects, organize and prioritize, and respond quickly to changes.
• Exceptional communication skills, including written, verbal and interpersonal. Sharp attention to detail and ability to manage tasks.
• Desire to be a digital thought leader and influencer to the growth and culture of a unique experiential business.
• Must be willing and able to make data-driven decisions and function in a ROI driven environment.
• Continuous test-and-learn mentality.

Key focus of the role:
We are seeking a Senior Paid Media Specialist responsible for conceptualizing, executing and optimising day-to-day digital marketing campaigns with an emphasis on paid search, digital media, retargeting and paid social advertising. The role supports all paid media for Old Mutual across various business units and products and will deliver digital marketing and eCommerce strategies that coincide with company marketing cycles and business needs, and be responsible for monitoring paid campaign effectiveness, making recommendations on adjustments and creating opportunities to increase marketing ROI. A solid understanding of the principles of performance-based marketing and conversion rate optimization is essential. The ideal candidate will have a proven track record with digital marketing implementations and have a strong background in financial services and analytics-driven decision making. Success in this role will be measured by online channel ROI and consistent, accurate reporting.

Job Description:

• Develop, execute and optimize digital marketing and eCommerce campaigns via paid search, display and paid social advertising channels.
• Lead the execution of paid acquisition marketing programs to acquire quality leads as well as new business through straight through processing.
• Execute rapid deployment of online campaigns based on the needs of each business.
• Develop and manage ongoing testing to further optimize ad creatives, landing pages and targeting segmentation.
• Assist with evaluating and implementing the right analytics platform for the business and lead and champion adoption across the organization to enable end-to-end tracking for marketing efforts to conversion.
• Collaborate closely with Account and Portfolio Managers to go beyond reporting in order to evaluate conversion funnel effectiveness.
• Assist the data team with full systems integration such as Google Analytics
• Measure, analyze and report on the impact paid marketing campaigns.

Skills

Action Planning, Brand Development, Campaign Management, Change Management, Content Development, Customer Value Proposition Development, Data Management, Digital Literacy, Executing Plans, Learning and Development (L&D), Marketing Systems, Media Management, Policies & Procedures, Social Media Management

Competencies

Builds Effective TeamsBusiness InsightCollaboratesCommunicates EffectivelyCultivates InnovationCustomer FocusDrives Vision and PurposeEnsures Accountability

Education

Bachelors Degree (B): Marketing (Required), Matriculation Certificate (Matric) (Required)

Closing Date

22 May 2025 , 23:59

The appointment will be made from the designated group in line with the Employment Equity Plan of Old Mutual South Africa and the specific business unit in question.

The Old Mutual Story!