Digital Campaign Manager

Viseven Group is a leading global B2B MarTech service provider, empowering Pharma and LifeScience companies since 2009. Our mission is to drive digital transformation and excellence, offering comprehensive end-to-end software and digital marketing services tailored to the pharmaceutical industry. The company's solutions, products, and services are actively used by the top 100 Pharma and Life Science companies.

At Viseven, our rapidly growing team boasts over 700 highly skilled professionals, including experts in development, design, business analysis, project management, delivery, sales, marketing, and customer success.

With a global footprint in more than 30 countries across the US, LATAM, Europe, and APAC, and physical offices in Ukraine, Poland, Estonia, India, and the US, we are well-positioned to serve our diverse clientele.

Join us and become part of a pioneering team dedicated to shaping the future of digital transformation in Pharma and Life Sciences across more than 50 countries around the globe.

As Digital Campaign Manager, you'll define, plan, execute, measure, and optimize all Viseven omnichannel marketing campaigns, collaborating with Product Marketing Managers and the Content/Design Hub. You'll also work with Regional Marketing and Sales teams on campaign planning and lead conversion.

Responsibilities:

• Develop and implement  digital marketing campaigns that align with the Requester's goals and target audience.
• Select and leverage appropriate digital channels, including social media, email marketing, SEO/SEM, content marketing, Webinars, display advertising and more to build seamless customer journeys
• Oversee the creation of engaging digital content, including ad copy, visuals, videos, and landing pages.
• Manage campaign budgets effectively, allocating resources for maximum return on investment (ROI).
• Define and segment target audiences based on Firmographics, Visseven segementation, Customers behaviour and preferences.
• Monitor and analyse campaign performance using analytics tools, deriving insights to make data-driven decisions.
• Conduct A/B testing and experimentation to refine campaign elements and strategies.
• Identify and implement improvements to increase the conversion rate of digital campaigns
• Ensure campaigns adhere to legal and regulatory standards, including data protection and advertising guidelines.
• Stay informed about industry trends and competitor strategies to maintain a competitive edge.

Requirements:

• 2 years of B2B Digital Marketing campaign experience.
• English level - Upper-Intermediate+
• A bachelor's degree in marketing, digital marketing, business, or a related field is typically required. Advanced degrees (e.g., master's in digital marketing) or relevant certifications (e.g., Google Ads, Facebook Blueprint) can be advantageous.
• Proficiency in digital marketing channels, including social media, email marketing, PPC advertising, and content marketing.
• Project Management know-how. Can handle multiple stakeholders and drive a project forward in scope, in time, in budget. 
• Strong data analysis skills to interpret campaign performance metrics and derive actionable insights.
• Familiarity with digital marketing tools and platforms, including advertising platforms (e.g., Google Ads, LinkedIn Ads), marketing automation tools, and analytics software.

What we provide:

We know our team members are key to achieving our goals, so we value and empower them to share their vision. We reward this passion with exceptional benefits, including:

Competitive Compensation: Regular performance-based salary and career development reviews.

Experienced Team: Join a passionate, experienced team in a friendly atmosphere.

Career Growth: Opportunities for professional and career advancement.

Paid Time Off: 18 business days per year (20 business days after 2 years of service).

Sick Leave:

Non-documented: 4 business days per year.

Documented: 20 business days per year.

Family Leave: 3 paid business days for marriage, childbirth, or bereavement.

Medical Insurance: Comprehensive coverage.

English Courses: Learning opportunities to improve your language skills.

Professional Development: Participation in forums and conferences.

Corporate Events: Regular team-building activities and events.

Work Environment: Enjoy a comfortable, fully equipped office and the possibility to work from home.