Digital Campaign Coordinator

Reposted 13 Days Ago
Be an Early Applicant
Los Angeles, CA, USA
In-Office
Mid level
AdTech • Enterprise Web
The Role
The Digital Campaign Coordinator will manage, grow, and optimize digital media buying campaigns, with a focus on user acquisition using programmatic media, native advertising, and paid social. Responsibilities include campaign execution, data analysis, and A/B testing to improve performance.
Summary Generated by Built In
Company Description

W4 was founded by affiliate marketing veterans known for integrity, ingenuity, and innovative advertising solutions. We are an industry leader in providing results-based advertising solutions to an ever growing suite of advertisers, and traffic monetization solutions for its many publishing partners. Our company culture fosters a collaborative work environment focused on mentorship, professional development, and innovation.

Job Description

W4 is looking for an experienced Digital Campaign Coordinator to join our all-star media team. Our business is expanding and we are looking for someone to aid in our internal digital media buying initiative to manage, grow, and optimize user acquisition programs, with a primary focus on programmatic media buying, native advertising, and paid social advertising.

This job might be for you if:

  • You enjoy creating marketing campaigns from start to finish. From pre-campaign tasks, campaign execution, and analyzing the data to improving through A/B testing.

  • You pay attention to all of the details. As far as you’re concerned, anything worth doing is worth doing right, every single time.

  • You think on your feet. You like learning new things, and you can learn quickly. When best practices change, you know how to roll with the punches.

  • You enjoy solving problems. You love taking on difficult challenges and finding creative solutions and can move quickly and pivot based on what the data says.

Qualifications

You’re Good at or Have Interest in:

  • Working with data and identifying trends

  • Manipulating campaign data with Microsoft Excel, specifically pivot tables

  • Performance based marketing such as lead generation or direct response

Extra Awesome:

  • Have Google Adwords Certification or similar

  • Some copywriting experience

  • Some past agency experience

Additional Information

Benefits and Perks

  • Medical, dental, 401(K) w/matching

  • Friendly, fun, and dynamic work environment

  • Beautiful office in Sunny SoCal with a fully stocked kitchen

  • Company sponsored outings

W4 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Local candidates only, no telecommuting. Must be legally authorized to work in the U.S.
Job Type: Full-time

Skills Required

  • Experience in performance based marketing such as lead generation or direct response
  • Manipulating campaign data with Microsoft Excel, specifically pivot tables
  • Google Adwords Certification or similar
  • Some copywriting experience
  • Some past agency experience
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The Company
HQ: Santa Monica, CA
50 Employees
Year Founded: 2009

What We Do

W4 was founded by CPA pioneers to bring a higher level of performance to the affiliate network industry. W4 serves as a point of connection between leading advertisers and successful, high quality publishers across all online channels. W4 offers latest tracking and quality assurance technology and proven conversion-enhancing optimization.

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