Digital Analytics Specialist

Posted Yesterday
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Scottsdale, AZ, USA
In-Office
Mid level
AdTech • Agency • Digital Media • Marketing Tech
The Role
Designs and implements digital analytics tracking, imports and cleans data, analyzes metrics, creates reports and dashboards, QA tests analytics implementations, and communicates findings to clients.
Summary Generated by Built In
Company Description

We are a rapidly-growing data-driven digital marketing agency specializing in Paid Search Marketing, Search Engine Optimization, Content Creation and Distribution, and Social Media Marketing. Ethology offers an open, energetic, career environment, with the opportunity to advance to a full-time position.

Job Description

    Digital Analyst Specialist
    Ethology is looking for an individual with a strong business acumen, and the desire to drive results for our clients to join our Analytics team at our Scottsdale office.
    We are a rapidly-growing data-driven digital marketing agency specializing in Paid Search Marketing, Search Engine Optimization, Content Creation and Distribution, and Social Media Marketing. Ethology offers an open, energetic, career environment, with the opportunity to advance to a full-time position.
     
Description
    Who this person is:
        Has a strong sense of business acumen
        Can understand how the business will use the analytics we are designing
        Doesn’t mind writing the code that will drive the analytics
        Is passionate about driving results for our clients
        Likes interacting with our clients
        Knows how to balance what they know and what they don’t know and how to ask for help
 
    Responsibilities
        Analyze, interpret and summarize findings, creating presentations and reports.
        Analyze data using statistical methods to identify trends, meet organizational goals and feed dashboards.
        Define metrics and track, analyze and report on specific project outcomes.
        Import, clean, review, expand, validate and document datasets.
        Engage across units to identify and meet data needs.
        Codes and tracks links
        Uses Excel for ROI tracking and reporting
        Provides reports on traffic
        Use Google Analytics and/or other software programs to report on traffic on overall site as well as various marketing pages
        Troubleshoots problems
     
To apply for this position, please follow the link below to access our online application page.

http://app.jobvite.com/m?3HQGMhwL

Qualifications

   Preferred Skills & Experience
        Strong comfort level with Analytics platforms
        Familiarity with data layer concepts and implementation
        Mobile analytics implementation experience
        3+ years experience within Digital Marketing and media
        3+ years experience reporting and implementation experience with Adobe Analytics, Google Analytics
        2+ years experience implementing analytics tags directly and via tag management platforms
        Analytics QA testing experience
        Experience with JavaScript and HTML
        Strong verbal and written communication skills
        Excellent written and verbal communication skills and ability to interact well with all levels
        Ability to quickly and positively adapt to change
        Ability to thrive in a fast-paced environment

Additional Information

All your information will be kept confidential according to EEO guidelines.

Skills Required

  • Strong comfort level with Analytics platforms
  • Familiarity with data layer concepts and implementation
  • Mobile analytics implementation experience
  • 3+ years experience within Digital Marketing and media
  • 3+ years reporting and implementation experience with Adobe Analytics and Google Analytics
  • 2+ years implementing analytics tags directly and via tag management platforms
  • Analytics QA testing experience
  • Experience with JavaScript and HTML
  • Strong verbal and written communication skills
  • Ability to quickly and positively adapt to change and thrive in a fast-paced environment
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The Company
10 Employees
Year Founded: 2015

What We Do

Ethology is a customer experience (CX) consultancy that helps global brands exceed customer expectations and stay ahead of the competition. The agency specializes in solving complex customer challenges by breaking down complex problems into manageable, prioritized actions. Their expertise spans strategy, digital marketing, data science, and user experience design to drive transformational change or provide swift remedies for their clients.

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