Digital Analytics & Performance Supervisor

Description
Hybrid: This position does not require an employee to be on a full-time basis. Only 3x times per week (tue-thru)
Role Summary
Responsible for leading strategic initiatives in Web Analytics, Digital Performance, Data Visualization, and Lead Management, ensuring data integration, optimization of digital channels, and generation of insights for campaigns and customer experience.
Acts as a technical and strategic reference to drive digital results and support Marketing, OnStar, and other internal stakeholders.
What You'll Do (Responsibilities)

• Develop and implement Web Analytics strategies to monitor digital performance KPIs.
• Manage analytics tools (Databricks, Salesforce, Adobe Analytics) and BI dashboards.
• Lead conversion rate optimization (CRO) projects and digital experience improvements.
• Ensure data quality and governance, proposing continuous improvements.
• Support digital campaigns with data-driven insights.
• Coordinate predictive analyses to anticipate trends and opportunities.
• Collaborate on cross-functional projects with Marketing, IT, and Product teams.
• Prepare executive reports and strategic recommendations for leadership.
• Oversee Lead Management processes, including capture, qualification, and CRM integration.
• Drive RTCDP (Real-Time Customer Data Platform) initiatives for real-time personalization and segmentation.

Your Skills & Abilities (Required Qualifications)

• Education: Bachelor's degree in Business Administration, Marketing, Engineering, Data Science, or related fields.
• Solid background in Web Analytics, BI, Digital Performance, and Lead Management.
• Experience with data analysis and management tools (Databricks, Salesforce, Adobe Analytics, Power BI).
• Knowledge in Data Analytics, Data Governance, and Data-Driven Solutions.
• Familiarity with RTCDP and its application in digital performance and customer data integration.
• Analytical and critical thinking.
• Leadership and project management capabilities.
• Advanced knowledge in digital metrics, SEO, SEM, and programmatic media.
• Advanced English

What Can Give You A Competitive Edge (Preference Qualifications)

• Advanced Analytics and AI applied to digital performance.
• Spanish are a plus
• Creative Problem-Solving and Cross-Functional Team Leadership.

About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
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