Digital Analytics & Performance Supervisor

Posted 2 Days Ago
Be an Early Applicant
2 Locations
Hybrid
Mid level
Automotive • Big Data • Information Technology • Robotics • Software • Transportation • Manufacturing
The Role
Lead strategic initiatives in Web Analytics and Digital Performance, implementing strategies for data integration and optimization. Collaborate with Marketing and IT for data-driven insights and support lead management processes.
Summary Generated by Built In
Description
Hybrid: This position does not require an employee to be on a full-time basis. Only 3x times per week (tue-thru)
Role Summary
Responsible for leading strategic initiatives in Web Analytics, Digital Performance, Data Visualization, and Lead Management, ensuring data integration, optimization of digital channels, and generation of insights for campaigns and customer experience.
Acts as a technical and strategic reference to drive digital results and support Marketing, OnStar, and other internal stakeholders.
What You'll Do (Responsibilities)
  • Develop and implement Web Analytics strategies to monitor digital performance KPIs.
  • Manage analytics tools (Databricks, Salesforce, Adobe Analytics) and BI dashboards.
  • Lead conversion rate optimization (CRO) projects and digital experience improvements.
  • Ensure data quality and governance, proposing continuous improvements.
  • Support digital campaigns with data-driven insights.
  • Coordinate predictive analyses to anticipate trends and opportunities.
  • Collaborate on cross-functional projects with Marketing, IT, and Product teams.
  • Prepare executive reports and strategic recommendations for leadership.
  • Oversee Lead Management processes, including capture, qualification, and CRM integration.
  • Drive RTCDP (Real-Time Customer Data Platform) initiatives for real-time personalization and segmentation.

Your Skills & Abilities (Required Qualifications)
  • Education: Bachelor's degree in Business Administration, Marketing, Engineering, Data Science, or related fields.
  • Solid background in Web Analytics, BI, Digital Performance, and Lead Management.
  • Experience with data analysis and management tools (Databricks, Salesforce, Adobe Analytics, Power BI).
  • Knowledge in Data Analytics, Data Governance, and Data-Driven Solutions.
  • Familiarity with RTCDP and its application in digital performance and customer data integration.
  • Analytical and critical thinking.
  • Leadership and project management capabilities.
  • Advanced knowledge in digital metrics, SEO, SEM, and programmatic media.
  • Advanced English

What Can Give You A Competitive Edge (Preference Qualifications)
  • Advanced Analytics and AI applied to digital performance.
  • Spanish are a plus
  • Creative Problem-Solving and Cross-Functional Team Leadership.

About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Top Skills

Adobe Analytics
Databricks
Power BI
Salesforce

What the Team is Saying

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The Company
HQ: Detroit, MI
165,000 Employees
Year Founded: 1908

What We Do

At General Motors, our vision is to create a world with Zero Crashes, Zero Emissions, and Zero Congestion. We wholeheartedly embrace the responsibility to lead the change that will make our world better, safer, and more equitable for all.

Our industry and company are undergoing a once-in-a-lifetime technological transformation, which is reshaping our approach to technology and innovation. We are expanding our horizons through new technology platforms and driving innovations that deliver exceptional value to our customers.

Why Work With Us

At General Motors, our purpose is to pioneer the innovations that move and connect people to what matters. We’re driving the world forward, together. We’re building vehicle software alongside its hardware, hands-free driving that will lead to autonomy, and EVs that charge your home for an all-electric future.

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Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Roles that are categorized as Hybrid mean that the successful candidate is expected to report onsite to the designated facility at least three times per week or other frequency as dictated by the business.

Typical time on-site: 3 days a week
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