Digital Analytics Implementation Specialist

03/28/2025

Address:

33 Dundas Street West

Data Analytics & Reporting

Digital Analytics Implementation Specialist

Full-time position in Digital Analytics Implementation Team

The Digital Analytics Implementation Specialist will implement measurement capabilities across BMO’s digital properties to drive deep insights of performance and customer behaviours. Provides advice on the configuration, functionality, applicability, and usability for technology solutions relating to data management, analytics, and visualization

• Implement, maintain and recommends analytics solutions for digital marketing analytics, reporting and analysis.
• Defines business requirements for analytics and reporting to ensure data insights inform business decision making.
• Work closely with development teams to ensure that requirements and data layer has all the elements properly exposed in order to execute analytics tags.
• Maintains up-to-date analytics implementation documentation for the data layer, analytics tracking. tags, advertising vendor tags, and automated tag audit libraries.
• Ensures data alignment across multiple reporting suites.
• Actively participates in the design, implementation, and management of new analytics and reporting solutions and provides advice and guidance to assigned business / group on implementation of solutions ensuring alignment of business needs and data requirements between stakeholders.
• Develop relationships with key partners across the enterprise and acts as the subject matter expert for internal/external stakeholders.to refine, prioritize, and optimize the digital analytics implementation roadmap.
• Develops and manages implementation projects and their properties in tag managers; designs initiatives to improve processes, analysis and reporting (e.g., data layer, JavaScript libraries, etc).  
• Automates validation tests to improve quality and efficiency of the existing internal validation processes.
• Builds effective relationships with internal / external stakeholders.
• Maintains tagging libraries that support detailed digital optimization.
• Documents and maintains analytical and reporting operational procedures and processes.

Qualifications:

• 3+ years’ experience in digital analytics implementations through utilization of tag management tools using Adobe and Google analytics.
• Post-graduate degree in business, engineering, computer science or related discipline. 
• Expert knowledge with core JavaScript, HTML, CSS and
• Solid understanding of modern frameworks (AngularJS, React, etc.).
• Experience with data preparation and data analysis.
• Strong knowledge of “oneTrust” privacy platform and integration with Google and Adobe Analytics
• Strong knowledge of testing tools “ObservePoint “, “Charles Web Debugging Proxy”, “BrowserStack” and "Perfecto"
• Experience with Adobe Target and Adobe Audience Manager.
• Strong knowledge of Adobe Launch, Google Tag Manager, Adobe Mobile Services, Adobe Mobile SDK, Adobe Web SDK and Firebase
• Experience with digital measurement tools across multiple channels (e.g. web, social media, mobile, email, search).
• Experience with Customer Journey Analytics (CJA)
• Experience with SQL Queries and Adobe Experience Cloud APIs.
• Experience using JIRA, Teams, Confluence.
• Excellent verbal & written communication skills.
• Excellent Analytical and problem-solving skills.
• Collaboration & team skills; with a focus on cross-group collaboration.
• Exceptional organizational and time management skills and a demonstrated ability to prioritize work in a demanding environment.
• Excellent data driven decision making.

Understands and articulates the business case of business questions and the estimated value being delivered. Designs dashboards and analyses to be performed, and appropriate visualization and analytics tools to use. Identifies trends and patterns to address identified business questions and provide insights through reporting and data visualization techniques. Works with other data and analytics professionals to optimize, refine, automate and scale analysis into repeatable analytics solutions and decision support tools.

• Builds various reporting dashboards using the most appropriate data extraction, data cleaning and data visualisation techniques.
• Provides value through insights, reporting and data visualization techniques. Selects, configures and implements analytics solutions for consistency and repeatability.
• Researches and applies continuous improvement in data visualization by identifying trends and patterns to transform raw data into actionable business insights.
• Works with different teams, management and stakeholders to enhance the usability and aesthetic appeal of data analytics solutions deployed in the organization.
• Translates business needs to technical specifications and evaluates existing data visualization systems in order to improve them.
• Develops data visualizations of "large" amounts of data that facilitate the intuitive presentation of data to decision makers.
• Documents data flow, systems and processes to improve the design, implementation and management of business/group processes.
• Develops tools and delivers training programs for use of reporting tools and self-serve analytics by non-analytical end users; may include delivery of training to audiences.
• Focus is primarily on business/group within BMO; may have broader, enterprise-wide focus.
• Provides specialized consulting, analytical and technical support.
• Exercises judgment to identify, diagnose, and solve problems within given rules.
• Works independently and regularly handles non-routine situations.
• Broader work or accountabilities may be assigned as needed.

Qualifications:

Foundational level of proficiency:

• Technical design optimization.
• Decision Making.
• Systems Thinking.

Intermediate level of proficiency:

• Data visualization.
• Data storytelling.
• Data mining.
• Illustration.
• Creative thinking.
• Problem Solving.
• Verbal & written communication skills.
• Collaboration & team skills.
• Analytical and problem solving skills.
• Data driven decision making.

Advanced level of proficiency:

• Insights design.
• Insights development and reporting.
• Typically between 5 - 7 years of relevant experience and post-secondary degree in related field of study or an equivalent combination of education and experience.
• Deep knowledge and technical proficiency gained through extensive education and business experience.

$68,000.00 - $126,000.00

Salaried

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/ca/en.

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.