Digital Analytics & CDP Consultant

Job Description:

We Dream. We Do. We Deliver.

At Merkle, a dentsu company, we power the experience economy. Whether we’re building the next great app, running CRM at scale for global brands, delivering technology architectures that support millions of users, or providing world-class data, identity, and insights solutions, it’s all in the name of crafting experiences that set brands apart from the competition. Backed by dentsu's legacy of innovation and creativity originating in Japan, we’ve spent over 35 years helping brands build loyalty, drive growth, and connect meaningfully with their audiences.

We’ve been named a global “Leader” by top industry analyst firms in categories as wide-ranging as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management.

Job description:

• Performing a broader range of tasks with some latitude on task prioritization. 

• Guiding and supporting junior team members, assisting in their formal orientation and training. 

• Working within defined processes and procedures and proactively identifying and analyzing solutions to problems within own area. 

• Proactively liasing with other teams in related discipline. 

• Operational role, being responsible for delivering results that have a direct impact on the achievement of results within the job area. 

• Digital Analysis: Being responsible for design, configuration and deployment of digital tracking/measurement capabilities using standard tools like Google Analytics / GTM / Data Studio / Big Query, Adobe Analytics / Experience family. 

• Customer Data Platform (CDP) implementation: ingesting customer data from all digital channels and internal systems into a boxed CDP platform (e.g. Adobe AEP, Tealium, Arm Treasure Data, Exponea, …), model customer 360 view, and activating actionable insights towards various business solutions in the area of Marketing Automation (Adobe, Salesforce, …), Customer Acquisition / Programmatic (AdTech like Google, Facebook, …) and CRM (Salesforce, Microsoft, …). 

• Marketing Efficiency Reporting: converting digitally measured action into a marketing report to establish an analytics-driven approach to marketing optimization & increasing conversions. Bringing digital analytics sensibility into ad-hoc analysis, findings and recommendations to support marketing & sales teams in their effort (A/B testing & UX, Paid media, CDP/DMP...). 

• Data Protection: being the interface for GDPR and Data protection topics for Measurement & CDP topics. 

Additional tasks:

Systematically acquiring, validating, maintaining, and scoping electronic data to uncover schemes and scenarios that provide conclusions regarding customer business and use cases." 

Requirements:

• One to two years of experience in this or a similar position 

• Basic understanding of Tag Management, Digital Analytics and data in general, basic knowledge of data visualization, HMTL/JavaScript 

• Basic understanding of digital marketing: hands-on industry experience with SEO, PPC, social media, campaign tagging and conventions 

• Working knowledge of English 

• High service-orientation towards the customer 

Why choose Merkle?

Innovation at Our Core: As part of dentsu’s global network, Merkle pushes the boundaries of customer experience, integrating creativity, technology, and data to drive real-world impact. For over 35 years, we’ve been innovating to meet the changing needs of our clients.

Global Reach with Local Expertise: With over 16,000 employees across 30+ countries, and part of a 70,000 employees network at dentsu, Merkle blends global insights with a deep understanding of local markets to deliver personalized, effective solutions.

Collaborative Culture: At Merkle, your ideas and contributions truly matter. You’ll join a team that fosters innovation, collaboration, and creative problem-solving. Together, we work on impactful international projects, making meaningful connections every step of the way.

What's in it for you?

🏥Premium package private health insurance and yearly paid regular medical check-up (for you, your spouse and children), insured sum of 100.000 Eur/year with 10% participation for all services

⏰Flexible working hours and hybrid working mode (work from home and/or work from office)

👩‍⚕️100% paid sick leave for a period not exceeding 30 calendar days

🎯 Fully covered certifications for technical roles in Salesforce, Adobe, Microsoft and others

🎓 Full access to Dentsu Academy, our global online learning platform

🏝 25 days of vacation

🤝 Enjoy 2 additional volunteering days to support your passion project

💖 Mental Health: Benefit from 3 extra wellness days on top of your vacation days and a Mental Health First Aider and Employee Assisstance program to support your well-being.

🍹 Team events: company parties, after-hour gatherings, board games and team buildings

🥪 Snacks, fruits, and sweets in the office

🎁 House of Benefits allowance

🏀 Fit Pass special offer for you and your partner/children

☀ Rooftop lounge with an amazing 360⁰ view over Belgrade

🌇 Office in the heart of Belgrade city centre

🏓 Table tennis, video games, karaoke set

💸 Referral bonus program

*At dentsu, Diversity, Equity, and Inclusion (DEI) is central to our vision: "To be at the forefront of people-centered transformations that shape society."

We cherish the unique talents and perspectives of all individuals, welcoming applicants regardless of gender, gender identity, nationality, religion, ethnicity, cultural background, sexual orientation, age, physical or mental ability. By embracing diverse perspectives, we create meaningful change and sustainable growth for our people, clients, and society. Our hiring decisions are guided by qualifications and role-specific requirements, ensuring a workplace free from discrimination and harassment.

#LI-MERKLE 

Location:

Brand:

Time Type:

Contract Type: