Digital Account Manager, Email Marketing and AIM XR (Remote)

IQVIA Digital powers exceptional brand experiences, delivering innovative solutions based on a customer-first, insights-driven, and integrated omnichannel vision. We provide authenticated, privacy-enhanced data and analytics, innovative fit-for-purpose healthcare technology, and the expertise to enable an effective and adaptable marketing model that drives better quality of care and patient outcomes. IQVIA is the leading global provider of data, advanced analytics, technology solutions and clinical research services for the life sciences industry. 

The IQVIA Digital Email and AIM XR Account Management team serves as the overall account owner, liaison, and concierge for AIM XR and Email customers in the pharmaceutical and healthcare industries. The role focuses on the planning, strategy, and execution of digital campaigns within the email channel and other innovative technologies and products while ensuring projects stay within scope and budget. The Account Management team partners with the Sales Reps once services are contracted with new accounts in addition to supporting retention and growth opportunities within existing accounts. 

Essential Functions:

Financial 

• Retain year-over-year revenue for assigned accounts 

• Seek expansion opportunities and grow assigned accounts by identifying unmet needs and responding to strategic client issues 

• Forecast and ensure maximum revenue recognition as measured by P&L, margins, targets, and other financial metrics 

Client Relations 

• Serve as single-point-of-contact and concierge to Key Clients and Agencies 

• Build strong rapport and establish self as trusted partner to Client/Agency 

• Demonstrate knowledge and facility with all IQVIA’s AIM XR and Email products and service offerings 

• Utilize learning derived from results and offer expertise and strategy for campaigns to drive future strategy 

• Drive/lead presentations and support Sales Rep in senior level presentations 

Project Management 

• Tactical oversight and management of all campaigns for which this Account Manager is lead 

• Ensure projects are on budget, in scope, and on time 

• Execute or coordinate tasks, including list pulls, reports, email testing/deployments, and Live (Deployment) file creation as necessary 

• Collaborate with functional teams to ensure all projects are developed for the best end-user experience 

Process 

• Work with Sales Rep for expansion and renewals in existing business 

• Communicate client needs and expectations clearly across development teams 

• Understand the needs of the client and translate those needs into a tactical plan of execution 

• Collaborate with functional teams to ensure all projects are developed for the best end-user experience 

• Analyze results data and communicate the findings in a meaningful way to clients 

Qualifications 

• Four-year bachelor’s degree 

• 6-8 years of Pharmaceutical Digital Marketing experience 

• Experience with online content/new media 

• Strong understanding of email marketing as a primary communication channel 

• High client-satisfaction skills with commitment to quality 

• Ability to establish, manage, and maintain relationships at upper management and senior levels 

• Ability to manage project execution for successful deliveries 

• Ability to demonstrate strong leadership and exercise good judgment and diplomacy with both clients and internal teams 

• Ability to identify opportunities for campaign expansion or extension 

• Ability to cross sell IQVIA AIM and Email products  

• Ability to support multiple teams/assignments 

• Ability to grow business within established portfolio of accounts 

• Proficiency in revenue recognition practices 

• Willingness to travel for client and corporate meetings 

• Commitment to utilization of systems and tools 

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