The Role
The Digital Account Executive is responsible for building relationships with clients and selling advertising solutions, maintaining accounts, and achieving revenue goals.
Summary Generated by Built In
Core Responsibility:
The Digital Account Executive position puts you face to face with local business owners and advertising agency representatives, from cold calling to closing the sale. You’ll be responsible for building relationships and selling all BBGI assets as marketing solutions to help your clients meet their key business challenges.
Requirements
Essential Duties:
The Digital Account Executive position puts you face to face with local business owners and advertising agency representatives, from cold calling to closing the sale. You’ll be responsible for building relationships and selling all BBGI assets as marketing solutions to help your clients meet their key business challenges.
Requirements
- Motivated, enthusiastic self-starter that can work effectively in a team environment and independently as needed.
- Possess a great attitude, have excellent oral and written communication skills, be effective with time management, be a strong negotiator, and be detail oriented.
- Be able to professionally present, strategically consult, sell, and service both potential and existing clients.
Essential Duties:
- Presenting and Selling
- Maintain existing business relationships while striving to increase billing and market share.
- Attain new business accounts and sponsorships for our company.
- Develop and maintain ongoing relationships with corporate, advertising, and public relations communities.
- Create and present marketing programs to local businesses, corporations, and advertising agencies.
- Solicit client investment for broadcast and non-broadcast projects, experiential marketing, streaming audio and other projects as assigned by management.
- Maintain an organized format on each sales call, covering all important topics: client marketing analysis, target consumer needs, benefits sought, assignments and follow-up.
- Identify, contact, develop and sell new accounts in keeping with individual sales goals.
- Planning
- Prepare for each sales call-in advance.
- Know the relevant business reason for seeing the client.
- Know the customers’ target consumer and previous years’ investment.
- Research the industry to have basic knowledge of important trends and changes.
- Achieve Budget Goals
- Achieve or exceed monthly, quarterly, and annual revenue goals by category as assigned by management.
- Service Customers
- Communicate regularly with top Key and Target accounts regarding their marketing campaigns, event sponsorships, etc.
- Act as primary liaison between Beasley Media Group and customer to assure superior customer service, quick resolution to problems, and access to additional marketing opportunities.
- Develop mutually beneficial relationships with key client stakeholders, leadership, and ownership.
- Product Knowledge of Key and Target Accounts
- Leverage knowledge of BBGI products, benefits, pricing, competitive, qualitative, and quantitative information to the benefit of your clients
- Continually update and expand your expertise with advertising/marketing, promotions, events, digital, audio, and video campaigns.
- Be familiar with features, benefits, strengths, and weaknesses of competitors.
- Administrative Duties
- Consistently plan and organize work efficiently, i.e., schedules, working appointments in advance
- Maintain updated account and sales records by effectively using company CRM.
- Provide organized and well thought out reports as requested by management.
- Coordination and Communication
- Regularly communicate with direct supervisor to discuss progress, specific needs, sales rates, etc.
- Consistently provide weekly accomplishment updates to management through CRM
- Be available to work on all client promotions and experiential marketing activities when requested.
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The Company
What We Do
Beasley Media Group, Inc. is a subsidiary of Beasley Broadcast Group, Inc. (NASDAQ: BBGI), which was founded in 1961 by George G. Beasley. Today, Beasley Broadcast Group owns and operates 69 stations (50 FM and 19 AM) in 16 large-and mid-size markets in the United States. Approximately 20.1 million consumers listen to Beasley radio stations weekly over-the-air, online and on smartphones and tablets and millions regularly engage with the Company’s brands and personalities through digital platforms such as Facebook, Twitter, text, apps and email. For more information, visit www.bbgi.com.
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