Digital Account Executive

Ogilvy has been the "teaching hospital" for brands since the company was founded by David Ogilvy in 1948. We continue that brand building legacy today through Borderless Creativity – operating, innovating, and creating at the intersection of talent and capabilities. Our experts in Consulting, Advertising, Experience, Public Relations and Health work fluidly across 131 offices in 93 countries. 
Ogilvy has been operating in Vietnam for over 25 years and has played a leading role in helping to shape the marketing communications industry in Vietnam today. We remain committed to continuing this legacy and are on a mission to help create the next generation of hybrid and fluid modern-marketing talent by making Ogilvy the "Best Place to Work" in Vietnam for GenZ by 2025.

About Ogilvy One

Ogilvy One, a leader in direct, digital, and relationship marketing, made for the AI era. We bring together deep customer understanding, creativity, and state-of-the-art technology to help our clients create more valuable and enduring relationships. Today, authenticity and true connection have never been more important. In this evolving environment, we don't believe it's enough to just manage relationships: so, our focus is designing next generation relationships for our clients that are more tailored to individuals and work at the speed of consumers. Accordingly, Ogilvy One's core methodology - Relationship Design – underpins all our client work across Acquisition, Service Design, Continuous Commerce, and CRM and Loyalty services. Ogilvy One has a global team, with 3,800 staff and experts in key markets in all regions of the world. This includes specialist partners and a global technology capability led by Verticurl. And, as always, Ogilvy One works as an integrated part of Ogilvy.

We are looking for a Digital Account Executive to join our team.The Digital Account Executive is responsible for managing client accounts, developing and executing digital marketing strategies and ensuring the delivery of high-quality services that meet client objectives. This role involves collaboration with internal teams, effective communication with clients, and a strong understanding of digital marketing trends and tools. He/She will also work closely with the Account Manager.

KEY RESPONSIBILITIES:

1. Client Management

• Establish and build relationships internally and with the Clients
• Serve as the primary point of contract for clients, maintaining strong relationships to understand their needs and objectives
• Day-to-day project contact with lower to mid-level clients and other agency partners to manage the logistical aspects of project delivery 
• Conduct regular meetings and check-ins with clients to review campaign progress and gather feedback
• Prepare and present reports on campaign performance metrics, insights, and recommendations for optimization 

2. Project management

• Ensure all agency briefs are complete and clear (context, mandatory information, deliverables, timelines, budgets etc.) before engaging managed resources 
• Oversee the execution of digital projects from initiation to completion, ensuring adherence to timelines and budgets, under the supervision of Account Manager.
• Work with internal teams (strategy, creative, tech, media etc.) to ensure projects are executed effectively and on time
• Develop accurate and detailed contact report after every meeting with internal and/or external stakeholders
• Have a basic understanding of staffing and scoping requirements and the ability to recognize scope changes and escalate to senior team members as needed
• Identify potential project risks and develop contingency plans as needed
• Enforce internal Quality Assurance (QA) processes and measure to avoid/minimise duplication of effort and protect agency reputation 
• Ensure regular communication of project status with Account Manager and Deputy Managing Director
• Manage multiple client accounts simultaneously while prioritizing tasks and maintaining attention to detail

3. Digital Strategic Planning

• Partner with Account Manager in preparing relevant materials, including market information, trends, competitive information as well as client product information for development of plans or strategies
• Stay up to date with emerging technologies and social platforms and demonstrate understanding of how they can be integrated into communications program and customer experience.

REQUIREMENTS:

• 1 year experience in communication/ digital or related experience required with established track record
• Digital & Social media enthusiast with an established understanding of the wider digital communications landscape
• Strong written and verbal communication skills in English
• Basic understanding in customer experience design, digital marketing and project management
• Basic research and analysis skills
• Proficient in MS Office tools (Word, Excel and PowerPoint)
• Detailed-oriented, organized and dedicated
• Proactive and enthusiastic with an ability to manage multiple projects with tight deadline
• Team player and problem solver
• Demonstrable passion for creativity and all aspects of the agency's business
• Have a "can-do" attitude and willingness to learn new things
• University graduate in Marketing, Digital Marketing, Communications, or any relevant majors is a plus

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