Digital Account Director

ABOUT ORCHESTRA

Orchestra is the first communications company built for the new media landscape. Since early 2022, it has grown into a network of eight strategic communications and marketing agencies including BerlinRosen, Civitas, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Brightmode, with more than 600 storytellers and strategists from 12 cities across North America and Europe. The network of leading agency partners works with companies, organizations and business leaders across high-growth industries including consumer, climate and sustainability, education, healthcare, real estate and technology.

From leading technological innovators, to brand-builders and cause champions, we work with our clients and offer unparalleled expertise on how to craft a story-first, audience-focused approach to solve their most pressing challenges.

People of color, people with disabilities and women are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

ABOUT THE MESSAGE LAB @ ORCHESTRA TEAM

The Message Lab @ Orchestra (TML@O) is the award-winning digital and content arm of the leading strategy and communications firm. With deep roots in the worlds of journalism, social media, analytics and more, The Message Lab works with Orchestra clients of all sizes and across all sectors to design and run multi-channel programs that deliver the right story to the right audience at the right time. Our work is based on audience insights and we use data to measure our impact. Clients include Google, Visa and the Gates Foundation. In 2024, we were named Agency of the Year at the Content Marketing Awards. 

ABOUT THIS ROLE

TML@O is seeking a Digital Account Director to help manage its growing roster of clients. This role requires relevant experience and understanding of digital strategy, including social media and email programs. This is a great opportunity for anyone passionate about digital communications, marketing and data. You will lead communication with clients, set campaign strategies, produce and edit digital content and partner with vendors and a team of Graphic Designers.

Digital Account Directors will be assigned to work in a specific channel focus and may collaborate with other divisions and teams as needed. This person will be asked to work on a range of projects, including longer-term and day-to-day/immediate tasks assigned by their team.

The following digital focus areas are available:

• Social Media Management: Overseeing content production, posting, community management, reporting, calendar management, etc.
• Email Marketing: Overseeing content production, CRM and list management, testing, reporting, calendar management, etc.
• Copywriting: Overseeing copywriting, specifically for digital channels including social media (LinkedIn, Meta, X, and beyond) and email marketing

Role location: This role is based in our New York, N.Y. or Washington, D.C. office on a hybrid basis. The TML@O team is in-office at least 3 days per week.

ACCOUNTABILITIES AND QUALIFICATIONS

As a Digital Account Director on our TML@O team, you will be…

• Managing day-to-day execution and leading strategic conversations with clients
• Responsible for offering creative client strategies and tactics based on the ever-changing digital landscape to help clients achieve their unique goals—studying and capturing the most important details about the client’s needs, challenges and audiences, and creating strategic campaigns and targeting to address those needs
• Overseeing the work of staff on client accounts, ensuring deliverables are on-strategy, delivered in a timely manner and capture the clients’ goals and priorities
• Developing comprehensive digital strategies for clients, including 3-, 6- and 9-month benchmarks, content streams, tone and voice guidelines, etc.
• Developing dynamic content that tells our clients’ stories across a wide range of platforms
• Reporting back to clients on social media, email and other digital campaigns
• Working across account teams to bring digital engagement best practices to a diverse array of clients
• Producing near-perfect drafts of more complex, challenging materials including messaging, strategy memos and proposals
• Keeping teams focused and motivated on achieving client goals, including managing up to ensure VP+ contribute and drive strategy, and helping manage client relationships as needed
• Actively managing and overseeing client budgets
• Working with advertising vendors to develop and implement smart strategies for clients
• Acting as a resource to clients and colleagues on digital best practices and trends
• Collaborating closely with the management team to develop the TML@O team
• Reviewing content produced by other staff members, including digital assets and strategy memos, often functioning as the final reviewer before a deliverable is shared with the client
• Contributing to the business development process, as necessary

Essential skills:

• At least 6-8 years of experience running creative digital communications and campaigns
• At least two years of experience in a client-facing role
• An ability to lead and drive digital strategy for clients
• A creative eye for identifying compelling content and packaging it to elevate a brand or campaign
• A keen understanding of advertising and marketing metrics and their impacts
• An ability to lead multiple accounts and handle multiple assignments at once, work quickly and meet deadlines in a fast-paced environment
• Excellent written and oral communication skills with all levels of company staff, clients and vendors
• Reliable self-organization systems and strong attention to detail
• Demonstrated research and problem-solving skills
• Experience (directly/indirectly) managing staff, with the ability to manage, motivate and mentor team members
• The strong desire to be a team player and the ability to work with a team to achieve group objectives

Note: Interested in this role but it’s not quite the right match? Applicants who meet some but not all or exceed the above criteria are still encouraged to apply! We are eager to speak with candidates with diverse backgrounds and can assess role leveling on an individual basis.

WORKING AT ORCHESTRA

Compensation philosophy: Orchestra offers competitive industry rate salary bands with the goal of retaining and growing talented individuals. We regularly review and adjust our compensation structure as needed to ensure equity across teams and levels.

Salary range (commensurate with experience and skills): $110,000-$130,000

Benefits:

• Medical, dental, and vision insurance for employees and dependents
• Pre-tax Health Savings Account Savings Plan (HSA-SP) or Flexible Spending Account (FSA)
• 401K with a 4% employer match and no vesting period
• Generous paid time off (PTO)
• 20 vacation days, 10 wellness days, 1 day for your birthday, collective PTO between Christmas and New Year’s Day, plus 11 holidays
• Pre-tax commuter benefits
• Mobile phone reimbursement for data and minutes
• Employer-funded life insurance
• Discounted annual bikeshare membership
• Corporate discounts through Tickets at Work

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