Developer, Marketing Automation (Salesforce / Eloqua)

Work Model: Hybrid - 3 days in office and any key meetings | East Coast Hours

Locations: Primary = Addison, TX | Additional office sites = Atlanta, Chicago, Denver, Houston, Los Angeles, NYC, San Francisco and Seattle

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Credera is a global boutique consulting firm that accelerates business transformation and builds valuable customer experiences. Credera works with the best companies in the world, from strategy through execution, to serve clients through our 18 offices across six countries.

Our vision is to be a global boutique consulting firm that is passionately dedicated to people and value by continuing to hire superstars who may feel lost or marginalized within their current organizations.

If you feel:

• there are too many layers between you and decision makers
• that your current organization will not make the right decision even after you identify problems and recommend viable solutions
• you are ready for a bigger voice, larger platform or place for a stronger impact

…then you should consider Credera. Ready to achieve your vision?    

Description:

As a Marketing Automation Developer at Credera, you will get to exercise your expertise in marketing automation platforms, email template design, and more. You’ll also be responsible for:

• Design, build, and execute automated marketing campaigns across multiple channels (email, SMS, social, etc.), managing multiple projects and timelines simultaneously.
• Develop and implement A/B testing strategies, personalized content, and dynamic messaging to optimize campaign performance and customer engagement.
• Build and manage both one-off and automated/triggered always-on campaigns, including complex workflows.
• Optimize lead flow from Eloqua to Salesforce (CRM platform) and ensure compliance with brand guidelines and data privacy regulations (e.g., GDPR, CCPA).
• Create and modify Campaign Pages in Sitecore, integrate gated content forms, and set up webinars with GoToWebinar.
• Monitor, report on, and optimize campaign performance, sharing best practices and insights with stakeholders.
• Support and empower digital marketers in executing campaigns, events, paid media, and social activities.
• Act as a domain expert for peers and campaign managers, providing guidance on data strategy, segmentation, and technical campaign setup. 
• Understanding the end-to-end experience of emails and forms/landing pages from creation to deployment and reporting 
• Being the liaison in troubleshooting a myriad of data or technical challenges 
• Working with vendor, development teams and the business to find resolutions 

Requirements:

• Bachelor's degree required or equivalent work experience
• Certification: Salesforce or Eloqua - desired
• Minimum 3 years of experience in Marketing Automation with advanced email marketing expertise. 
• Experience using Oracle Eloqua, Salesforce & Workfront 
• Experience using Sirius Decisions models (e.g. Demand Waterfall). 
• Familiarity with API integrations and troubleshooting technical issues. 
• Strong understanding of HTML and CSS (including responsive design). 
• Solid comprehension of data systems, flow, and management, with strong analytical and data-driven marketing skills. 
• Logical and technical thinker with experience building processes and solving problems. 
• Excellent attention to detail and ability to manage projects and stakeholders effectively. 
• Self-starter with a proactive, hands-on approach to problem-solving. 
• Fluency in English, with strong communication and collaboration skills. 

Compensation:

The salary range listed is for informational purposes. Credera treats all applicants as individuals taking into consideration but not limited to their professional and academic experience, specialized training, certifications and associated responsibilities as it relates to our specific industry. The salary range listed is just one component of our total compensation package for each unique employee. An estimated base salary of $100K – 115K is anticipated for this role in the US.

Benefits: Health, Dental, Vision, AD&D Insurance, Vacation / PTO / Holiday pay plus matching 401K, Tuition & Travel Expense Reimbursement as needed

About us:

Credera, trading as TA Digital, is a global consulting firm that combines transformational consulting capabilities, deep industry knowledge, and AI and technology expertise to deliver valuable customer experiences and accelerated growth across a broad range of industries worldwide. Our one-of-a-kind global boutique approach means we provide our clients with tailored solutions unique to their organization that can scale due to our extensive footprint. As a values-led organization, our mission is to make an extraordinary impact on our clients, our people, and our community. We believe it is this approach that has allowed us to work with and transform the most influential brands and organizations in the world, from strategy through to execution.

More information is available at www.credera.com. We are part of the OPMG Group of Companies, a division of Omnicom Group Inc.

Hybrid Work Model:

Our employees have the flexibility to work remotely two days per week. We expect our team members to spend 3 days per week in person with the flexibility to choose the days and times that work best for both them and their project or internal teams. This could be at a Credera office or at the client site. You'll work closely with your project team to align on how you balance both the flexibility that we want to provide with the connection of being together to produce amazing results for our clients.

The why: We are passionate about growing our people both personally and professionally. Our philosophy is that in-person engagement is critical for our ability to develop deep relationships with our clients and our team members – it's how we earn trust, learn from others, and ultimately become better consultants and professionals.

Travel:

Our goal is to keep out-of-market travel to a minimum and most projects do not require significant travel. While certain projects can require frequent travel (up to 80% for a period of time), our average travel percentage over a year for team members is typically between 10-30%. We try to take a personal approach to travel. You will submit your travel preferences which our staffing teams will take into account when aligning you to a role.

Fraud Prevention:

Credera will never ask for money up front and will not use apps such as Facebook Messenger, WhatsApp or Google Hangouts for communicating with you. You should be very wary of, and carefully scrutinize, any job opportunity that asks for money prior to starting and/or one where all communications take place exclusively via chat.

EOE & OFCCP Compliant regardless of: Minority / Female / Veteran / Disabled / Sexual Orientation / Gender Identity / National Origin / Age / Genetic Information / Religion / All Protected Classes