Designer, Creative Lab

Posted 4 Days Ago
Be an Early Applicant
3 Locations
In-Office
75K-93K Annually
Mid level
Digital Media
The Role
Designs conceptual, culturally relevant creative across digital, social, and experiential channels. Responsibilities include using AI tools for ideation and production, creating animated paid-social assets, adapting campaigns across formats, building scalable Figma systems, and applying strong visual design principles. The role presents creative rationale, manages multiple projects, maintains organized files, collaborates cross-functionally, and stays current with platform, design, and cultural trends.
Summary Generated by Built In

About Ovative Group:

Ovative Group is an independent, full-funnel media, measurement, and creative firm transforming how brands grow. We partner with leading names like American Eagle, Best Buy, Domino’s, The Home Depot, Polaris, and UnitedHealth Group to build smarter media and measurement programs that drive real, profitable growth. 


We don’t just track performance—we redefine it. Powered by our proprietary intelligence platform, EMRge, and our holistic metric Enterprise Marketing Return (EMR), we help brands connect revenue, customer, and brand outcomes into one clear picture of success. Our approach to full-funnel strategy, buying, and measurement delivers results that matter—and it’s getting noticed. Our work has been recognized by Digiday, Google, USA Today, Inc. 5000, and Search Engine Land.


About the Role:
Creative Lab is Ovative’s in-house creative engine, built on our vision of modern making. As part of the broader Creative Team (Influencer + Creative Lab), we unite brand strategy, cultural relevance, creators, AI enablement, and strategic media to create ideas people care about within systems designed to evolve.


We are seeking a Designer who blends bold conceptual thinking with exceptional craft and strong AI fluency. This is a modern maker: someone who sees AI as an extension of their creative process, thrives in a fast-moving environment, and is motivated by building what’s next. You bring a strong point of view, refined design sensibility, and curiosity for emerging tools and platforms, helping shape work that raises the bar for what modern communication can be.
Responsibilities of a Designer:

  • Partner with Creative Team members to concept and design work grounded in strategic insight and elevated through bold, culturally relevant ideas.
  • Bring modern making to life by using AI tools and emerging technologies to explore visual territories, accelerate ideation, and expand what design can become.
  • Design world-class creative across campaigns and channels, including digital, social, and experiential touchpoints, ensuring every execution reflects exceptional craft and clarity.
  • Design and animate paid social and digital assets to platform specs across Meta, Google, TikTok, YouTube, and Pinterest.
  • Resize, adapt, and scale campaign creative across formats, specs, and aspect ratios while protecting the integrity of the idea.
  • Build and work within Figma design systems, components, and templates that let campaigns scale and evolve.
  • Apply strong command of layout, typography, color, and composition with precision and taste, balancing brand integrity with forward-thinking design.
  • Present ideas and creative work with confidence, clearly articulating how design decisions ladder back to strategy and creative intention.
  • Keep files organized with clean naming, versioning, and libraries so the team moves faster.
  • Contribute to a culture that champions craft, curiosity, and creative ambition, staying fluent in design trends, platform evolution, and cultural movements.
  • Embrace feedback as part of the creative process, incorporating edits thoughtfully while taking ownership of timelines, changes, and communication.
  • Bring energy and momentum to creative discussions, helping push ideas further and elevate the collective output of the team.
  • Manage multiple projects with clarity and accountability, proactively communicating progress, risks, and delivery expectations.
  • Act as a creative thought partner to cross-functional stakeholders, encouraging innovative thinking while grounding work in best-in-class design principles.
  • Continuously expand platform and production knowledge, sharing learnings that strengthen the Creative Lab’s collective capability.


Requirements:

  • 3+ years of experience in an agency, in-house creative studio, or brand environment, producing high-quality design across digital channels.
  • A portfolio that demonstrates strong conceptual thinking and exceptional craft, including work developed or accelerated through AI-enabled workflows.
  • Advanced Figma skills, including auto layout, components, variables, and building design systems and templates for scalable production.
  • Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), with an understanding of motion design and the ability to create purposeful, simple movement.
  • Working knowledge of digital ad specs and requirements across Meta, Google, TikTok, and programmatic platforms.
  • Fluency in AI tools and generative workflows (such as Adobe Firefly, Photoshop Generative Fill, and image generation), with the ability to integrate them meaningfully into your creative process.
  • Experience developing HTML5 display banners or working with creative automation platforms like Celtra is a plus.
  • Bachelor’s degree in Graphic Design or a related field preferred.
  • Ability to operate with clarity and ownership in a fast-moving environment, managing multiple priorities without compromising craft.
  • A confident and intentional point of view: you lean into creative discussions, ask smart questions, and elevate the thinking of the group.
  • Strong communication skills, with the ability to clearly articulate design rationale and navigate feedback with professionalism.
  • Curiosity, energy, and a growth mindset, motivated to continuously learn, experiment, and push your craft forward.

Pay Transparency: 

At Ovative, we offer a transparent view into three core components of the total compensation package: Base Salary, Annual Bonus, and Benefits. 


For our Sr. Analyst positions, including the position of Designer, Creative Lab, our compensation range is from $75,000 to $93,000 on an annualized basis, which is inclusive of an annual bonus opportunity of 15% of base salary.


Working at Ovative Group:

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work. 


At Ovative, culture isn’t a buzzword—it’s the reason we’ve been named a Top Workplace for ten years running. We lead with trust, transparency, and a commitment to doing the hard work others avoid.


We offer flexibility. You'll work from our Minneapolis, Chicago, or New York office on set days each week, and an option to work remote on others.


Our open floor plan reflects our open communication and flat structure—where interns collaborate with VPs, analysts partner with senior leaders, and our CEO engages with every team member. Together, we create an environment where smart, driven people can do their best work and support one another in the process. 


We’re equally committed to inclusion and belonging. Ovative fosters a workplace where everyone can participate and thrive—regardless of ethnicity, gender, sexual orientation, gender identity, or expression or other protected class status. Our benefits and policies reflect that commitment, from inclusive medical leave coverage for same-sex spouses to equitable care and support for all families. 


Benefits: 

We strive to hire and retain the best talent by offering fair, competitive compensation, a meaningful bonus program, and excellent health coverage. When the company performs well, we all benefit. 


Some tangible benefits and amenities we enjoy:

  • Access to all office spaces in MSP, NYC, and CHI  
  • Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
  • Generous paid vacation policy  
  • 401k match program  
  • Top-notch health insurance options, inclusive of same sex partners 
  • Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs 
  • Monthly stipend for your mobile phone and data plan  
  • Sabbatical program  
  • Charitable giving via our time and a financial match program  
  • Shenanigan’s Day  

Additional information can be found at Ovative's Career Page.


The details of the benefits are covered by applicable plan documents for group benefits and by company policies where a plan document does not apply.


Working at Ovative won’t be easy—but if you like challenging, hard work, driving results, and being surrounded by the best talent, it has the potential to be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you! 


EEO & Accessibility: 

Ovative is an Equal Opportunity Employer committed to a respectful, inclusive workplace for all. Applicants receive consideration without regard to legally protected characteristics (e.g., color, religion, creed, national origin, sex, pregnancy, childbirth and related conditions, sexual orientation, gender identity/, gender expression, gender identity, age, physical or mental disability, marital/ status, familial status, military or veteran’s status, genetic information, status with regard to public assistance, and any other status protected under applicable law). 


We provide reasonable accommodations consistent with the Americans with Disabilities Act and applicable state law to qualified applicants and employees with disability, unless doing so would create an undue hardship.


If you need assistance or accommodation at any stage of the application or interview process due to a disability, please contact us at [email protected]. 


Application Details and Process:

Applicants must be legally authorized to work in the United States for any employer on a full-time basis, without current or future need for visa sponsorship. Ovative is unable to sponsor or take over sponsorship of an employment visa for this position. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification documentation upon hire.


Open Until Filled or Otherwise Withdrawn:

We encourage interested candidates to apply early. The position will remain open for at least 10 business days from the first day of posting. After this time, if the position has not been filled, the posting will remain open until the position is filled, or until the posting is otherwise closed or withdrawn for business reasons. 

Skills Required

  • 3+ years of experience in an agency, in-house creative studio, or brand environment producing high-quality digital design
  • Portfolio demonstrating strong conceptual thinking and exceptional craft, including AI-enabled creative workflows
  • Advanced Figma skills, including auto layout, components, variables, design systems, and scalable templates
  • Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, and After Effects
  • Understanding of motion design and ability to create purposeful, simple movement
  • Working knowledge of digital advertising specifications across Meta, Google, TikTok, and programmatic platforms
  • Fluency in AI tools and generative workflows, such as Adobe Firefly, Photoshop Generative Fill, and image generation
  • Experience developing HTML5 display banners or using creative automation platforms such as Celtra
  • Bachelor’s degree in Graphic Design or a related field
  • Ability to manage multiple priorities in a fast-moving environment without compromising craft
  • Confident and intentional creative point of view with strong participation in creative discussions
  • Strong communication skills and ability to articulate design rationale and handle feedback professionally
  • Curiosity, energy, and growth mindset with motivation to continuously learn and experiment
  • Legal authorization to work full-time in the United States without current or future visa sponsorship
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The Company
HQ: Minneapolis, MN
257 Employees
Year Founded: 2009

What We Do

Ovative Group is a digital-first media and measurement firm that is transforming the measure of marketing success. Our team of marketing experts does the hard work to drive measurable performance and surpass expectations - fostering a trusting environment with each other and our clients. Our offerings include Paid and Owned Media Services, Omni-Channel Measurement, and Strategy Consulting. We combine our deep industry expertise and proven processes with an innovative new marketing metric, Enterprise Marketing Return, to measure and optimize marketing efforts across all channels.

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